Abstract
In recent years, usage of social media websites have been soaring. This trend not only limits to personal but corporate web-sites. The latter platforms contain an enormous amount of data posted by customers or users. Without a surprise, the data in corporate social media web-sites are normally link to the products or services provided by the companies. Therefore, the data can be utilized for the sake of companies' benefits. For example, operations management research and practice with the objective to make decisions on product and process design. Nevertheless, little has been done in this area. In this connection, this paper presents a case study to showcase how social media data can be exploited. A structured approach is proposed which involves the analysis of social media comments and a statistical cluster analysis to identify the inter-relationships among important factors.
| Original language | English |
|---|---|
| Pages | 593-596 |
| DOIs | |
| Publication status | Published - 2014 |
| Event | 2014 IEEE International Conference on Industrial Engineering and Engineering Management - Bandar Sunway, Malaysia Duration: 9 Dec 2014 → 12 Dec 2014 |
Conference
| Conference | 2014 IEEE International Conference on Industrial Engineering and Engineering Management |
|---|---|
| Country/Territory | Malaysia |
| City | Bandar Sunway |
| Period | 9/12/14 → 12/12/14 |
Keywords
- data mining
- social networking (online)
- corporate Web-sites
- decision making
- operations management research
- process design
- product design
- social media Web sites
- social media comment analysis
- social media data mining
- statistical cluster analysis
- structured approach
- Social Media
- cluster analysis
- content analysis
- text mining
- Correlation coefficient
- Data mining
- Decision making
- Educational institutions
- Media