4Ps of Consumer Behaviour Mythodeology - 4 Glimpses of Service Malpractice

Edward Kasabov, John Murray

Research output: Contribution to journal › Article › peer-review

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

@article{87509694b94a441a85aacd011dcf4ebf,

title = "4Ps of Consumer Behaviour Mythodeology - 4 Glimpses of Service Malpractice",

author = "Edward Kasabov and John Murray",

year = "2002",

doi = "10.21427/D7P45P",

language = "English",

volume = "15",

pages = "57--62",

journal = "Irish Marketing Review",

publisher = "Technological University Dublin",

number = "1",

}