There is a pressing need to reduce plastics/packaging and waste in the cut-flower industry but stakeholders lack access to information about (i) where the biggest areas of impact are within the supply chain; (ii) what the alternatives are; (iii) how sustainable these alternatives are in practice. This project supports collaborative work between academic researchers, industry bodies and UK-based cut-flower firms to tackle these problems resulting in reductions in usage of plastics and packaging and better management of waste products. An initial output from the project is the production of a guidance booklet for florists and floral designers which provides information on sustainability challenges with regard to plastics, packaging and waste management and guides people in making more sustainable choices. The project is linked to the Europe-based Floriculture Sustainability Initiative which promotes responsible production & trade, responsible conduct and integrated reporting in the flower industry.