Be Digital to be Strategic in the Museums Sector: Surviving the Pandemic

The aim of this project is to co-design digital strategies with and for museums at a time of COVID-19, developing policies to help museums survive and thrive during and beyond the current pandemic.

RECOMMENDATIONS FOR MUSEUMS' DIRECTORS AND MANAGERS

DIGITAL LITERACY
1. Digital requires ongoing training.
2. Digital is about capabilities.
3. Digital Talent management.

EXPERIMENTATION AND PARTNERSHIPS
4. Digital is about people.
5. Digital is about learning from mistakes.
6. Digital is about collaborations.

ORGANISATIONAL STRUCTURE
7. Digital does not work well in silos.
8. Digital integration is the new frontier.
9. Digital is the strategy.

INVESTMENTS IN DIGITAL
10. Digital is long-term.
11. Using internal and external resources.
12. Successful digital transformation relies on digital strategies.

FULL ACCESS TO THE REPORT: https://www.coventry.ac.uk/globalassets/media/global/08-new-research-section/cbis/projects/museums-sector_be-digital-to-be-strategic_online.pdf