Emerald LiteratiNetwork Outstanding Paper Award 2008

    Prize: Prize (including medals and awards)

    Description

    Hamann, D; Williams, R. and Omar, M. (2007) “Branding Strategy and Consumer High-Technology Product” The Journal of Product & Brand Management, Winter/Spring, Vol. 16, No. 2, pp. 98 – 111
    Awarded date2007

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