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Emerald LiteratiNetwork Outstanding Paper Award 2008
Omar, Maktoba
(Recipient)
School of Strategy and Leadership
Prize
:
Prize (including medals and awards)
Description
Hamann, D; Williams, R. and Omar, M. (2007) “Branding Strategy and Consumer High-Technology Product” The Journal of Product & Brand Management, Winter/Spring, Vol. 16, No. 2, pp. 98 – 111
Awarded date
2007
Fingerprint
Branding Strategy
Brand Management
High Technology