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Best Development Paper Award (Runner up) - Marketing and Retail
Biscaia, Rui
(Recipient) &
Soares, Andre
(Recipient)
School of Marketing and Management
Prize
:
Other distinction
Description
Understanding the role of fan club membership in the relationships between spectators' emotions, satisfaction and behavioural intentions
Awarded date
2017
Granting Organisations
British Academy of Management
Fingerprint
Behavioral Intention
Retail
Clubs
Spectator
Marketing
Emotion