Photo of Yue Meng-Lewis

Yue Meng-Lewis


    Accepting PhD Students

    • Source: Scopus
    • Calculated based on no. of publications stored in Pure and citations from Scopus

    Research output per year

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    Personal profile


    Yue is a Senior lecturer in Sport Marketing at Coventry University Business School. She previously worked as a Lecturer in Marketing at Henley Business School, and Senior Lecturer in Marketing Communications at the Media School, Bournemouth University. She completed her Doctoral Studies at Leeds University Business School. Her research interests focus on sponsorship and endorsement, ambush marketing, and consumer psychology. Her work has been presented at a number of international conferences, and published in the European Journal of Marketing, International Journal of Sports Marketing and Sponsorship and major text books in the marketing area. She serves on the editorial board of the International Journal of Sports Marketing and Sponsorship.

    Area of Expertise:

    • Sport marketing and branding
    • Consumer behaviour
    • Corporate and brand communications

    Research Interests

    Sponsorship and endorsement; International communication strategy; and International human resource management 

    Education/Academic qualification

    Educational practice, Postgraduate Certificate, Bournemouth University

    Award Date: 1 Jun 2011

    Marketing, Doctorate, University of Leeds

    Award Date: 2 Feb 2009

    MBA, University of Southampton

    Award Date: 15 Nov 2004

    Marketing, Degree, Donghua University

    Award Date: 1 Jul 2003

    External positions

    External examiner, University of Bradford

    2015 → …


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