Yue Meng-Lewis


Accepting PhD Students

  • 26 Citations
  • 3 h-Index

Research output per year

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Personal profile


Yue is a Senior lecturer in Sport Marketing at Coventry University Business School. She previously worked as a Lecturer in Marketing at Henley Business School, and Senior Lecturer in Marketing Communications at the Media School, Bournemouth University. She completed her Doctoral Studies at Leeds University Business School. Her research interests focus on sponsorship and endorsement, ambush marketing, and consumer psychology. Her work has been presented at a number of international conferences, and published in the European Journal of Marketing, International Journal of Sports Marketing and Sponsorship and major text books in the marketing area. She serves on the editorial board of the International Journal of Sports Marketing and Sponsorship.

Area of Expertise:

  • Sport marketing and branding
  • Consumer behaviour
  • Corporate and brand communications

Research Interests

Sponsorship and endorsement; International communication strategy; and International human resource management 

Education/Academic qualification

Educational practice, Postgraduate Certificate, Bournemouth University

Marketing, Doctorate, University of Leeds

MBA, University of Southampton

Marketing, Degree, Donghua University

External positions

External examiner, University of Bradford

2015 → …

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Research Output

  • 26 Citations
  • 3 h-Index
  • 3 Article

Guanxi and high performance work systems in China: Evidence from a state-owned enterprise

Xian, H., Atkinson, C. & Meng-Lewis, Y., 2019, In : The International Journal of Human Resource Management. 30, 19, p. 2685-2704 20 p.

Research output: Contribution to journalArticle

Open Access
  • 5 Citations (Scopus)
    28 Downloads (Pure)
    Open Access
  • 3 Citations (Scopus)
    79 Downloads (Pure)

    Consumers' responses to sponsorship by foreign companies

    Meng-Lewis, Y., Thwaites, D. & Gopalakrishna Pillai, K., 2013, In : European Journal of Marketing. 47, 11/12, p. 1910-1930

    Research output: Contribution to journalArticle

    Open Access
  • 18 Citations (Scopus)


    • 1 Participation in conference

    British Academy of Management Conference 2017

    Donna Wong (Speaker), Yue Meng-Lewis (Speaker)
    5 Sep 20177 Sep 2017

    Activity: Participating in or organising an eventParticipation in conference