Photo of Jessica An

Jessica An


    Accepting PhD Students

    If you made any changes in Pure these will be visible here soon.

    Personal profile

    Research Interests

    Chinese guanxi and Social Networking

    Entrepreneurs' characteristics

    Cross-cultural entrepreneurship

    Entrepreneurial Orientation

    Entrepreneurial Contextualisation

    International SMEs 

    Business Strategy

    Business Management


    Jessica is a Lecturer in Business Management in School of Strategy and Leadership (SSL) in Faculty of Business and Law (FBL). She holds a PhD degree from Coventry University and is also a Fellow member of the Higher Education Academy (HEA). Her research interests focus on Chinese guanxi networking, social networking, transnational entrepreneurship and entrepreneurship contextualisation. She has been one of the Academic Conduct Officers in the School for two years that investigates academic misconduct cases. She has now joined ASPiRE programme to actively engage in research activities. Prior to Jessica’s academic career, she worked as an Internet Marketing Project Manager in British SMEs to help local companies establish presence in China and vice versa, through Search Engine Optimisation (SEO) and Pay-Per-Click Advertising (PPC), where she has closely worked with China-Britain Business Council (CBBC) and UK Trade and Investment (UKTI). Her expertise in international advertising and marketing communications has provided her the opportunity to work for some of the most prestigious industry leaders in the world, including Saatchi & Saatchi, Young & Rubicam, and The English Premier League. Since 2009, Jessica has been invited back by Loughborough University as their International Student Mentor for training and guiding international students’ personal/career development in the UK.

    Education/Academic qualification

    International Studies and Social Sciences, Doctorate, Coventry University

    23 Jan 20121 Aug 2017

    Award Date: 22 Nov 2017

    International Management, MSc, Loughborough University

    1 Oct 20081 Sep 2009

    Award Date: 1 Oct 2009

    Advertising and Marketing Communications, Degree, University of Bedfordshire

    24 Sep 20071 Jul 2008

    Award Date: 1 Jul 2008

    Advertising and Marketing Communications, Degree, China Agricultural University

    1 Sep 20051 Jul 2007

    Award Date: 1 Jul 2007


    Dive into the research topics where Jessica An is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
    • 6 Similar Profiles
    Your message has successfully been sent.
    Your message was not sent due to an error.
    If you made any changes in Pure these will be visible here soon.