Personal profile
Biography
William Payre is an Assistant Professor in Transport Design and Human Factors at the National Transport Design Centre at Coventry University (CU). He has been working extensively in transportation research with both the academia and the industry. His background is in Psychology and Ergonomics with a focus on road user behaviour and attitudes, such as trust and acceptance, towards automated and connected vehicles. His PhD explored the links among trust, training, and manual handover in fully automated cars. Currently, his work includes driving simulator studies examining the effect of music, cyber attacks and in-vehicle information on driving behaviour. He also has experience in in-vehicle signs design that help road users better understand their environment.
Fingerprint
- 1 Similar Profiles
Collaborations and top research areas from the last five years
-
Back Behind the Wheel: Musically-induced Emotions and Driving Behaviour
Payre, W. (Principal Investigator), Alatrash, S. (Researcher) & Karageorghis, C. I. (Co-Investigator)
4/09/25 → 3/09/26
Project: Research
-
Evidence Review - Advanced Driver Assistance Systems
Payre, W. (Principal Investigator)
3/02/25 → 31/07/25
Project: Consultancy
-
A Roadmap to Cybersecurity for the Integration of Connected Infrastructure (CI) into the Strategic Road Network (SRN)
Abdur, R. (Principal Investigator), Jadidbonab, H. (Co-Investigator), Payre, W. (Co-Investigator), Bouali, F. (Co-Investigator), Vincent, K. (Co-Investigator) & Bryans, J. (Co-Investigator)
1/09/23 → 30/04/24
Project: Consultancy
-
Understanding user trust after software malfunctions and cyber intrusions of digital displays: A use case of automated automotive systems.
Payre, W. (Principal Investigator), Sabaliauskaite, G. (Co-Investigator), Birrell, S. (Co-Investigator), Shaikh, S. (Co-Investigator) & Perello March, J. (Researcher)
28/04/21 → 31/03/22
Project: Research
-
Riding along in my automobile
Parkes, A. (Principal Investigator) & Payre, W. (Research Assistant)
1/11/18 → 30/04/20
Project: Research
-
Ear Haptics: A Preliminary Suitability Study of a Novel Auricular Haptic Human-Machine Interface
Bodsworth, C. M., Blundell, J., Birrell, S. & Payre, W., 2 Jan 2026, HCI International 2025 - Late Breaking Papers : HCII 2025. Harris, D., Li, W.-C., Streitz, N. A. & Konomi, S. (eds.). Springer Science and Business Media Deutschland GmbH, p. 345-363 19 p. (Lecture Notes in Computer Science; vol. 16334 LNCS).Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review
-
Modeling speed limit compliance in shared spaces
Ghimire, A., Birrell, S. A., Payre, W. & Debnath, A. K., Feb 2026, In: Journal of Safety Research. 96, p. 204-213 10 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile12 Downloads (Pure) -
What if passengers experienced cyberattacks in a level 5 automated and connected shuttle? Impact of cyberattack type and contextual factors on perceived safety: A scenario-based study
Ferriès, E., Payre, W., Caroux, L., Rousseau, A. & Lemercier, C., Jan 2026, In: Transportation Research Part F: Traffic Psychology and Behaviour. 116, 20 p., 103405.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
A priori acceptance of automated rideshare services: Do intentions to use differ when safety operators are inside or outside the vehicle?
Pan, H., Stephens, A. N., Logan, D. B., Payre, W., Wang, L., Divjakinja, P., Zahos, H. & Koppel, S., Nov 2025, In: Transportation Research Part F: Traffic Psychology and Behaviour. 115, 15 p., 103360.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Exploring the effect of driver drowsiness on takeover performance during automated driving: An updated literature review
Pan, H., Logan, D. B., Stephens, A. N., Payre, W., Wang, Y., Peng, Z., Qin, Y. & Koppel, S., Jun 2025, In: Accident Analysis and Prevention. 216, 19 p., 108023.Research output: Contribution to journal › Article › peer-review
Open AccessFile2 Link opens in a new tab Citations (Scopus)
-
Transportation Research Part F: Traffic Psychology and Behaviour (Journal)
Payre, W. (Guest Editor)
2024Activity: Publication peer-review and editorial work › Editorial activity
-
-
Transportation Research Part F: Traffic Psychology and Behaviour (Journal)
Payre, W. (Editorial Board Member)
Dec 2023Activity: Publication peer-review and editorial work › Editorial activity
-
University of Toulouse
Payre, W. (Visiting researcher)
Dec 2022Activity: Visiting an external institution › Visiting an external academic institution
-
Frontiers in Psychology (Journal)
Payre, W. (Guest Editor)
2022 → 2023Activity: Publication peer-review and editorial work › Editorial activity
Prizes
-
Ergonomics Journal Best Paper Award
Payre, W. (Recipient), 2023
Prize: Prize (including medals and awards)
-
Understanding user trust after software malfunctions and cyber intrusions of digital displays: A use case of automated automotive systems.
Payre, W. (Recipient), 2021
Prize: Prize (including medals and awards)