Projects per year
Personal profile
Biography
William Payre is an Assistant Professor in Transport Design and Human Factors at the National Transport Design Centre at Coventry University (CU). He has been working extensively in transportation research with both the academia and the industry. His background is in Psychology and Ergonomics with a focus on road user behaviour and attitudes, such as trust and acceptance, towards automated and connected vehicles. His PhD explored the links among trust, training, and manual handover in fully automated cars. Currently, his work includes driving simulator studies examining the effect of music, cyber attacks and in-vehicle information on driving behaviour. He also has experience in in-vehicle signs design that help road users better understand their environment.
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Collaborations and top research areas from the last five years
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Projects
- 5 Finished
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Evidence Review - Advanced Driver Assistance Systems
Payre, W. (Principal Investigator)
3/02/25 → 31/07/25
Project: Consultancy
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A Roadmap to Cybersecurity for the Integration of Connected Infrastructure (CI) into the Strategic Road Network (SRN)
Abdur, R. (Principal Investigator), Jadidbonab, H. (Co-Investigator), Payre, W. (Co-Investigator), Bouali, F. (Co-Investigator), Vincent, K. (Co-Investigator) & Bryans, J. (Co-Investigator)
1/09/23 → 30/04/24
Project: Consultancy
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Understanding user trust after software malfunctions and cyber intrusions of digital displays: A use case of automated automotive systems.
Payre, W. (Principal Investigator), Sabaliauskaite, G. (Co-Investigator), Birrell, S. (Co-Investigator), Shaikh, S. (Co-Investigator) & Perello March, J. (Researcher)
28/04/21 → 31/03/22
Project: Research
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Riding along in my automobile
Parkes, A. (Principal Investigator) & Payre, W. (Research Assistant)
1/11/18 → 30/04/20
Project: Research
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UKCITE: UK Connected & Intelligent Test Envionment (UK CITE)
haas, O. (Principal Investigator), Diels, C. (Co-Investigator), Agbaje, O. (Research Assistant), Esugo, M. (Research Assistant), Payre, W. (Research Assistant) & Stephan, A. (Researcher)
1/06/16 → 31/12/18
Project: Research
File
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How do visual and cognitive non-driving related tasks affect drivers’ visual attention and takeover performance in conditionally automated driving?
Pan, H., Payre, W., Wang, Y. & Gao, Z., 2 Jan 2025, In: Journal of Transportation Safety and Security. 17, 1, p. 97-123 27 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile6 Citations (Scopus)29 Downloads (Pure) -
Pedestrian Profiling Based on Road Crossing Decisions in the Presence of Automated Vehicles: The Sorting Hat for Pedestrian Behaviours and Psychological Facets
Shahi, S., Debnath, A., Birrell, S., Horan, B. & Payre, W., 16 Sept 2025, In: Applied Sciences. 15, 18, 25 p., 10105.Research output: Contribution to journal › Article › peer-review
Open AccessFile2 Downloads (Pure) -
Pedestrians' perception of road crossing while interacting with Automated Vehicles: A Virtual Reality experiment: Pedestrians' perception of road crossing while interacting with Automated Vehicles
Shahi, S., Kumar Debnath, A., Birrell, S., Horan, B., Alatrash, S. & Payre, W., 14 Oct 2025, CHItaly '25: Proceedings of the 16th Biannual Conference of the Italian SIGCHI Chapter. ACM, p. 1-10 10 p. 41Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review
Open AccessFile -
Age-related differences in takeover performance: A comparative analysis of older and younger drivers in prolonged partially automated driving
Pan, H., Payre, W., Xu, J. & Koppel, S., 11 Jun 2024, (E-pub ahead of print) In: Traffic Injury Prevention. 25, 7, p. 968-975 8 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile3 Citations (Scopus)22 Downloads (Pure) -
Editorial: Trust in Automated Vehicles
Walker, F., Forster, Y., Hergeth, S., Kraus, J., Payre, W., Wintersberger, P. & Martens, M., 10 Jun 2024, (E-pub ahead of print) In: Frontiers in Psychology. 15, 3 p.Research output: Contribution to journal › Editorial › peer-review
Open AccessFile14 Downloads (Pure)
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Transportation Research Part F: Traffic Psychology and Behaviour (Journal)
Payre, W. (Guest Editor)
2024Activity: Publication peer-review and editorial work › Editorial activity
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Transportation Research Part F: Traffic Psychology and Behaviour (Journal)
Payre, W. (Editorial Board Member)
Dec 2023Activity: Publication peer-review and editorial work › Editorial activity
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University of Toulouse
Payre, W. (Visiting researcher)
Dec 2022Activity: Visiting an external institution › Visiting an external academic institution
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Frontiers in Psychology (Journal)
Payre, W. (Guest Editor)
2022 → 2023Activity: Publication peer-review and editorial work › Editorial activity
Prizes
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Ergonomics Journal Best Paper Award
Payre, W. (Recipient), 2023
Prize: Prize (including medals and awards)
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Understanding user trust after software malfunctions and cyber intrusions of digital displays: A use case of automated automotive systems.
Payre, W. (Recipient), 2021
Prize: Prize (including medals and awards)