Ulrich is an agricultural and horticultural economist, specialising in organic horticulture, agroecology and ecological economics. He has 30 years experience in academic research, policy and working within practical farms and food businesses of any size and complexity. In his academic work he specialised in ecological and rural economics, taking a broader view of this social science. His research interests are in organic horticulture, agroecology, urban agroecology, and social and environmental issues of food governance. Ulrich has long expertise in modelling farm, environmental and ecological economics and analysing large data sets efficiently. Ulrich has worked as Professor for Organic Agriculture at the Free University of Bozen/Bolzano, Italy, lecturing in the School of Economics and Management. Previous academic research and teaching was in tropical and subtropical horticulture at Humboldt University Berlin, Germany with projects in Israel and the Philippines. Other professional work is a management consultant, organic farm inspector and as a farm business consultant during the transition in East Germany and Eastern Europe. Ulrich has an agricultural engineering degree and BSc in Philosophy from Bonn and Munich Universities, Germany.