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The hypothesis loudly echoed at the 2018 world Economic Forum is that, “in the coming generations, we will learn how to engineer bodies and brains and minds. These will be the main products of the economy of the twenty first century; not [the economy of] textiles, vehicles and weapons but of bodies, brains and minds. Because, we are gaining the ability to hack human beings. Now, what do we need in order to hack a human being [asks historian Yuval Noah Harari]; we need two things. We need a lot of computing power and we need a lot of data. Especially of biometric data. Not data about what we buy and where we go, but about what is happening inside our body and inside our brain” (WEF, 2018).

The above hypothesis has economic implications in addition to the ethical, metaphysical, and epistemological ones currently being discussed in the literature of the philosophy of technology known today as postphenomenology. My current research responds to this development from both an empirically and philosophically supported analysis of the “Big-cultural-data” being tracked not only from what can be called the cultural spheres of the the human body known as “kineshphre” but also from the “innesphere” of the human body by dissolving the nature/culture, mind/body, biology/technology dualisms, which for centuries have occupied the scientific and philosophical discourses of human knowledge. For the possibilities and potentials forecasted at the World Economic Forum have already started within the university where I am conducting my research. Hacking the Body, a EuropeanaSpace project led by Coventry University between 2014-2017 is an example of this new development, which, not only included the motion tracking and transformation of data generated from the human body but also the inclusion of brain/computer interfaces in performance as a means of “creat[ing] new opportunities for employment and economic growth within the creative industries sector” (EuropeanSpace, 2014-2017).

As a researcher with a background in philosophy, politics, economics and a UNITAR (United Nations Institute for Training and Research) certified expert in the field of the creative industries and the creative economies who has led large European and local digitization and digitalization projects, I have a deep interest in the way the newly evolving cutting-edge technologies namely Virtual Reality, Augmented Reality, Artificial Intelligence and Big Data help transform we humans from our status as cultural beings (rooted in our ability to sing, dance and produce art as species) towards Homo technologicus as means of generating a new culturally oriented and technologically derived sustainable wealth that can fill the altruism and gradual collective development  that is left exhausted by the discourses of Homo economicus versus Homo reciprocans, and the philosophical and scientific developments underlying this transformation. I began to research about the possible links between technology, economics and culture as means of a preparation for my initial admission at the University of Twente to study a field of study called the Philosophy of Science, Technology and Society (PSTS). Although, later, I changed my mind due to philosophical reasons and pursued another phenomenologically and the digital humanities oriented new international masters degree known as dance knowledge, practice and Heritage. My proposed doctoral research aims to build on this link, studying the implications of Virtual Reality, Augmented Reality, Artificial intelligence and Big Data for the Transmission of Cultural and Performative Data of the Human Body. A data on which we can build cutting-edge art, cutting-edge technology and cutting-edge start-ups. 

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