Sport events; cryptocurrencies and sport; sport finance

I am an Assistant Professor (Research) within the Centre for Business in Society at Coventry University, with a research focus on the impacts of sport and society. My PhD, completed at Manchester Metropolitan University, investigated the ways cities can leverage unsuccessful Olympic bids to generate long-term regional benefits. Since then, I have focused on the use of sport to target vulnerable populations,  securing external funding in this area. In December 2023, I was awarded funding to investigate gambling harm awareness among schoolchildren in low-income areas, working with charities, industry stakeholders, and educational institutions to deliver impactful research. In 2024, I was part of a research team awarded funding to examine the levels of support for international University students who experience gambling harms. I have also led a cross-disciplinary team to research blockchain sponsorship and partnerships in sport, collecting data from a range of stakeholders including fans, sports organisations, and blockchain companies. The findings have been published in high-impact 3* CABS journals, with further papers under review at CABS 4* journals. I have successfully supervised PhD students to completion, secured internal funding for a PhD studentship, and actively mentor MSc and BA students in developing research projects suitable for peer-reviewed publication.

Prior to transitioning into a research-focused role, I spent over a decade in teaching and academic leadership at Coventry University. As Course Director for BA Sport Management, BA Event Management, BA Sport Marketing, and BA International Event and Hospitality Management, I led full programme reviews and curriculum innovations. I was also part of the development team for the Professional Development for Sports Professionals programme, an innovative online degree tailored for professional athletes. My research remains deeply integrated into my teaching, where I contribute to BA and MSc Sport Management programmes, leading modules on sports finance and event management. I am also committed to public engagement, regularly featuring as a media expert on television, radio and in national newspapers to provide analysis on football finance, mega-events, and gambling regulation.