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Personal profile


I am an Assistant Professor in Sport Management and Course Director for BA Sport Management, BA Event Management, BA Sport Marketing and BA International Event and Hospitality Management (topup). 

My current teaching responsibilities include the finance, economics and legacy of sport and events.


I have recently completed my PhD at Manchester Metropolitan University, entitled 'Every Loser Wins? Leveraging the Olympic Bid'. This project investigated the leveraging strategies put in place by bidders for the Olympic Games to bring positive benefits to the city.

My research interests primarily focus on sport policy, and in particular the impact that sport has on society. I have published research in Marketing Intelligence and PlanningSport, Business and Management: An International Journal and Sport in Society.

Research Interests

Sport Mega-Events; CSR; Sport policy; Sport Management

Education/Academic qualification

Doctorate, Every Loser Wins? Leveraging the Olympic bid, Manchester Metropolitan University

Award Date: 14 May 2019

MBA, International Sport Management, Coventry University

Award Date: 1 Nov 2011

Degree, BA (Hons) Economics, University of Liverpool

Award Date: 2 Jul 2007


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