• 18 Citations
  • 1 h-Index
If you made any changes in Pure these will be visible here soon.

Personal profile


I am an Assistant Professor in Sport Management and Course Director for BA Sport Management, BA Event Management, BA Sport Marketing and BA International Event and Hospitality Management (topup). 

My current teaching responsibilities include the finance, economics and legacy of sport and events.


I have recently completed my PhD at Manchester Metropolitan University, entitled 'Every Loser Wins? Leveraging the Olympic Bid'. This project investigated the leveraging strategies put in place by bidders for the Olympic Games to bring positive benefits to the city.

My research interests primarily focus on sport policy, and in particular the impact that sport has on society. I have published research in Marketing Intelligence and PlanningSport, Business and Management: An International Journal and Sport in Society.

Research Interests

Sport Mega-Events; CSR; Sport policy; Sport Management

Education/Academic qualification

MBA, Coventry University

Degree, University of Liverpool

Fingerprint Dive into the research topics where Tom Bason is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 43 Similar Profiles
Sports Social Sciences
sport Earth & Environmental Sciences
license Social Sciences
search engine Social Sciences
town Social Sciences
Olympic Games Social Sciences
event Social Sciences
student Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2015 2018

  • 18 Citations
  • 1 h-Index
  • 6 Article
  • 1 Chapter
  • 1 Conference proceeding
  • 1 Book/Film/Article review
11 Downloads (Pure)

Exploring the attitudes of students undertaking sports degrees towards online international learning

Bason, T., May, A. & LaFountaine, J., 2018, In : Motriz. 24, 3, 8 p., e000818.

Research output: Contribution to journalArticle

Open Access


Bason, T., Salisbury, P. & Gerard, S., 19 Dec 2018, Routledge Handbook of Football Business and Management. Chadwick, S., Parnell, D., Widdop, P. & Anagnostopoulos, C. (eds.). Routledge

Research output: Chapter in Book/Report/Conference proceedingChapter


Professional Sports teams:: Going beyond the core

Pritchard, A., Cook, D., Jones, A., Bason, T., Salisbury, P. & Hickman, E., 2 Sep 2018, (Accepted/In press) British Academy of Management.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

1 Citation (Scopus)
195 Downloads (Pure)

Planning to Fail? Leveraging the Olympic Bid

Bason, T. & Grix, J., 15 Dec 2017, In : Marketing Intelligence & Planning. 36, 1, p. 138-151 14 p.

Research output: Contribution to journalArticle

Open Access
Olympic Games
1 Citation (Scopus)
77 Downloads (Pure)
Open Access
Content analysis

Activities 2011 2019

  • 8 Participation in conference
  • 1 Visiting an external academic institution

14th Annual Conference of the Association for the Study of Sport and the European Union

Anthony May (Speaker), Tom Bason (Speaker)
27 Jun 2019

Activity: Participating in or organising an eventParticipation in conference

Political Studies Association “Sport, Politics, and Policy” Conference 2019

Anthony May (Speaker), Tom Bason (Speaker)
29 Mar 2019

Activity: Participating in or organising an eventParticipation in conference

University of Amsterdam

Ian Webster (Visiting lecturer), David Cook (Visiting researcher), Tom Bason (Visiting lecturer), Claire Harper (Visiting lecturer), Raj Banerjee (Visiting lecturer)
9 Apr 201813 Apr 2018

Activity: Visiting an external institutionVisiting an external academic institution

North American Society of Sport Management

Tom Bason (Participant)
30 May 20173 Jun 2017

Activity: Participating in or organising an eventParticipation in conference

1st Tesa International Conference

Tom Bason (Participant)
22 Sep 2016

Activity: Participating in or organising an eventParticipation in conference


Best Paper Award at the Managing Sport Special Interest Group

Christos Anagnostopoulos (Recipient) & Tom Bason (Recipient), 17 Jun 2015

Prize: Prize (including medals and awards)

Special interest groups