Photo of Tom Bason

Tom Bason


  • 18 Citations
  • 1 h-Index
If you made any changes in Pure these will be visible here soon.

Personal profile


I have been working for Coventry University since September 2011 and as a Lecturer in Sport Management since 2014. My primary teaching areas are Economics of Sport and Events, Finance for Sport and Events, and Corporate Social Responsibility.

Aside from my teaching areas, I am the Course Director for the under-graduate Sport Management and Sport Marketing courses. Prior to this I was responsible for the creation and monitoring of the timetables recruitment of students to these courses.



I am currently enrolled on a PhD at Manchester Metropolitan University, investigating sporting mega-events, and in particular the legacies that can be gained by bidding cities/nations irrespective of the success of the bid. At Coventry University, I am part of the CARNiVAL project, and have a particular interest in South Africa, and the ways in which it has used sports events to progress as a nation.


Area of Expertise:

  • Sport Management
  • Event Management
  • Economics

Research Interests

Sport Mega-Events; CSR; Sport policy; Sport Management

Education/Academic qualification

MBA, Coventry University

Degree, University of Liverpool

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

  • 40 Similar Profiles
Sports Social Sciences
sport Earth & Environmental Sciences
license Social Sciences
search engine Social Sciences
town Social Sciences
Olympic Games Social Sciences
event Social Sciences
student Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2015 2018

  • 18 Citations
  • 1 h-Index
  • 6 Article
  • 1 Chapter
  • 1 Conference proceeding
  • 1 Book/Film/Article review

Exploring the attitudes of students undertaking sports degrees towards online international learning

Bason, T., May, A. & LaFountaine, J., 2018, In : Motriz. 24, 3, 8 p., e000818.

Research output: Contribution to journalArticle

Open Access


Bason, T., Salisbury, P. & Gerard, S., 19 Dec 2018, Routledge Handbook of Football Business and Management. Chadwick, S., Parnell, D., Widdop, P. & Anagnostopoulos, C. (eds.). Routledge

Research output: Chapter in Book/Report/Conference proceedingChapter


Professional Sports teams:: Going beyond the core

Pritchard, A., Cook, D., Jones, A., Bason, T., Salisbury, P. & Hickman, E., 2 Sep 2018, (Accepted/In press) British Academy of Management.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

1 Citation (Scopus)

Planning to Fail? Leveraging the Olympic Bid

Bason, T. & Grix, J., 15 Dec 2017, In : Marketing Intelligence & Planning. 36, 1, p. 138-151 14 p.

Research output: Contribution to journalArticle

Open Access
Olympic Games
1 Citation (Scopus)
Open Access
Content analysis

Activities 2011 2019

  • 8 Participation in conference
  • 1 Visiting an external academic institution

14th Annual Conference of the Association for the Study of Sport and the European Union

Anthony May (Speaker), Tom Bason (Speaker)
27 Jun 2019

Activity: Participating in or organising an eventParticipation in conference

Political Studies Association “Sport, Politics, and Policy” Conference 2019

Anthony May (Speaker), Tom Bason (Speaker)
29 Mar 2019

Activity: Participating in or organising an eventParticipation in conference

University of Amsterdam

Ian Webster (Visiting lecturer), David Cook (Visiting researcher), Tom Bason (Visiting lecturer), Claire Harper (Visiting lecturer), Raj Banerjee (Visiting lecturer)
9 Apr 201813 Apr 2018

Activity: Visiting an external institutionVisiting an external academic institution

North American Society of Sport Management

Tom Bason (Participant)
30 May 20173 Jun 2017

Activity: Participating in or organising an eventParticipation in conference

1st Tesa International Conference

Tom Bason (Participant)
22 Sep 2016

Activity: Participating in or organising an eventParticipation in conference


Best Paper Award at the Managing Sport Special Interest Group

Christos Anagnostopoulos (Recipient) & Tom Bason (Recipient), 17 Jun 2015

Prize: Prize (including medals and awards)

Special interest groups