Personal profile



Dr. Sylvester Arnab is a Professor in Game Science based at the DMLL, He was previously a Reader and Senior Research Fellow at the DMLL, Senior Researcher at the Serious Games Institute, UK, a Research Fellow at University of Warwick’s WMG and a lecturer at Universiti Malaysia Sarawak. He graduated with a PhD in Engineering in 2009 at University of Warwick. His research interests include the application and impact of game science (applied games, serious games, gamification, game-based learning, game design thinking, playful learning) in teaching and learning.

To date Sylvester has over 80 academic publications, including one edited book- Serious Games for Healthcare. He has also keynoted at events related to serious games, gamification and technology-enhanced learning. He is a founding member of the Serious Games Society ( and he is consistently ranked in the top 10 of the Rise.Global Gamification Guru Power 100.

To date, Sylvester has successfully won projects with a total value of £19 million since 2010 including FP7, H2020, Erasmus+, NEWTON and HEFCE. He is currently coordinating and leading the Beaconing project  ( funded by the European Union’s Horizon 2020 Research and Innovation programme under grant agreement No 687676 (€5.9 million, 15 partners, 3 years), HEFCE funded Mobile GameChangers and NEWTON (AHRC + MoHE) CreativeCulture project. He is also leading DMLL’s contribution to the EU H2020 Crowd4Roads project and the Erasmus+ Playing4Real project. He was also named as a co-investigator on the EU Funded PEGASO and MAGELLAN projects.

He has previously coordinated the R&D work package of the EU FP7 Games and Learning Alliance (GALA) as a Scientific Coordinator- a network of 31 partners across Europe. He has also project managed various development projects, such as the development of the £70K 'PR:EPARe' game, which won the Outstanding Contribution to Health Psychology award in 2013 and 'Imparapp' - pervasive gaming for language learning. Other awards include the Research Collaboration Fellowship to Boston in 2015, Prime Minister’s Initiative Partnership Development Grant for UK/ASIA in 2010 and the EU Transversal Programme Study Visit fund in 2011.


Research Interests

Games Science (gameful/playful design, serious games, game-based learning, gamification, game design thinking); Hybrid learning spaces; Technology-enhanced learning; Pervasive learning and technologies; Trans-disciplinary game-based intervention development; Multi-modal platforms (tactile, wearable, mobile, mixed-reality)

Vision Statement


I am a champion of gameful, playful and persuasive designs that transform ordinary tasks into extraordinary experiences. My research interests are inspired by the potential of game techniques and technologies in sustaining engagement with serious activities. My research focus is influenced by the blending of physical and digital spaces, which has seen pervasive technologies being experimented in various application domains. I am also researching the impact of game design thinking in creative education. Through the next years, I am planning to experiment pervasive approaches in learning driven by games science and underpinned by research analysing in detail the pedagogic value of individual components. I have developed a trans-disciplinary and holistic model for game-based design and development that can be adopted by researchers, designers and developers. My research findings will feed into a book on Game Science that I am writing.

Education / Academic qualification

Doctorate, University of Warwick

May 2005May 2009

MSc, University of Leeds

Sep 2000Sep 2001

Degree, University of Manchester

Sep 1996Sep 1998

External positions

PhD External Examiner, University of the West of Scotland

May 2017

EdD External Examiner, University of Huddersfield


PhD External Examiner, University of Bath

Nov 2016

External Reviewer (PARM Panel), Manchester Metropolitan University

Feb 2016

PhD External Examiner, Universidade de Lisboa

Jun 2014

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

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Research Output 2002 2018

Move your mind: Creative dancing humanoids as support to STEAM activities

Città, G., Arnab, S., Augello, A., Gentile, M., Zielonka, S. I., Ifenthaler, D., Infantino, I., La Guardia, D., Manfrè, A. & Allegra, M. 2018 Intelligent Interactive Multimedia Systems and Services, 2017. Springer Science and Business Media Deutschland GmbH, Vol. 76, p. 190-199 10 p. (Smart Innovation, Systems and Technologies; vol. 76)

Research output: Chapter in Book/Report/Conference proceedingConference proceeding


A gamified approach for facilitating a user-engagement strategy for public-led collective awareness platform for road sensing

Clarke, S., Arnab, S., Lewis, M., Morini, L., Depriori, S., Bogliolo, A. & Klopfenstein, L. 2017 Proceedings of the 11th European Conference on Games Based Learning, ECGBL 2017. Academic Conferences and Publishing International Limited, p. 79-87 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Decision making
citizens' participation
collective behavior

EnCity: A serious game for empowering young people with Down's syndrome

Bourazeri, A., Bellamy-Wood, T. & Arnab, S. 8 Jun 2017 2017 IEEE 5th International Conference on Serious Games and Applications for Health (SeGAH). IEEE, 6 p. 7939267

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Open Access
Down Syndrome
Virtual reality

EscapED: A Framework for Creating Educational Escape Rooms and Interactive Games to For Higher/Further Education.

Clarke, S., Peel, D., Arnab, S., Morini, L., keegan, H. & Wood, O. Sep 2017 In : International Journal of Serious Games. 4, 3, p. 73-86 14 p.

Research output: Contribution to journalSpecial issue

Open Access
pilot study
university teaching
1 Citations

Activities 2004 2017

  • 29 Participation in conference
  • 6 Editorial activity
  • 2 Invited talk
  • 1 Participation in workshop, seminar, course

Gamification Europe 2017

Arnab, S. (Invited speaker)
29 Nov 2017

Activity: Invited talk


Arnab, S. (Panel Member)
26 Sep 2017

Activity: Participation in workshop, seminar, course

Edutainment 2017

Arnab, S. (Keynote speaker)
26 Jun 2017

Activity: Invited talk


Arnab, S. (Keynote Speaker)
9 May 2017

Activity: Participation in conference

Society for Computing and Technology in Anaesthesia (SCATA) meeting

Arnab, S. (Keynote Speaker)
9 May 201610 May 2016

Activity: Participation in conference

Press / Media

Gamification Radio Talk Show

Sylvester Arnab


1 media contribution

Press / Media: Expert Comment

Games and play put fun into education

Sylvester Arnab


1 item of media coverage

Press / Media: Public Engagement Activities

UNIMAS' CreativeCulture Project received research grant

Sylvester Arnab


1 item of media coverage

Press / Media: Research