Research Output 2006 2017

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2017

Nestlé in Mexico: The Good Food Versus The Good Life Dilemma

Galalae, C. & George, S. 4 May 2017 Strategic Marketing Cases in Emerging Markets. Adhikari, A. & Roy, S. K. (eds.). Switzerland: Springer Verlag, p. 1-10 11 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Stakeholders
Non-governmental organizations
Mexico
Communication strategies
Food
2016

India’s TATA buys Jaguar Landrover

George, S. & Pyper, N. 2016 The New Global Marketing: Local Adaptation for Sustainability and Profit. Johansson , J. K. & T. Furick, M. (eds.). 1 ed. USA: cognella, p. 76 80 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2014

'Prowling for Success. The revival of Jaguar Land Rover'

George, S. 2014 International Business: The New Realities. Cavusgil, S. T., Ghauri, P., Riesenberger, J. & Knight, G. (eds.). 3 ed. Harlow: Pearson

Research output: Chapter in Book/Report/Conference proceedingChapter

Transformative Experiences inTeaching International Business: A Study Using an Online Blended Learning System across Geographies and Contexts

George, S., Janavaras, B. & Friends, T. H. 2014 The handbook of Experiential Learning in International Business. Taras, V. & Gonzalez-Perez, M. A. (eds.). Basingstoke, UK: Palgrave Macmillan, p. 374-400

Research output: Chapter in Book/Report/Conference proceedingChapter

Blended learning
Learning systems
Resources
Transformative learning
Geography