Research Output 2006 2017

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Book
2017

Global Marketing Management System

George, S. & Janavaras, B. May 2017 2nd ed. Singapore: World Scientific. 340 p.

Research output: Research - peer-reviewBook

Marketing management
Management system
Global marketing
Business planning
Strategy formulation
2013

Going Global, a Practical Guide: Effective Market Entry Strategies

George, S., Paladini, S. & Janavaras, B. 2013 1st ed. Harlow: Pearson Education. 482 p.

Research output: Research - peer-reviewBook