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Suresh George

Dr

Accepting PhD Students

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20062017
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Research Output 2006 2017

2017

Global Marketing Management System

George, S. & Janavaras, B. May 2017 2nd ed. Singapore: World Scientific. 340 p.

Research output: Book/ReportBook

Marketing management
Management system
Global marketing
Business planning
Strategy formulation

Nestlé in Mexico: The Good Food Versus The Good Life Dilemma

Galalae, C. & George, S. 4 May 2017 Strategic Marketing Cases in Emerging Markets. Adhikari, A. & Roy, S. K. (eds.). Switzerland: Springer Verlag, p. 1-10 11 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Food
Mexico
Stakeholders
Communication strategies
Marketing communications

The Resource based view of the ‘state’: A case study of the Indian State in Africa

George, S., Urwin, G. & Amayo, A. Sep 2017 Proceedings of the 2017 British Academy of Management conference, '2017 British Academy of Management Conference'. Warwick: British Academy of Management

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

resources
firm
energy
elite
ability
2016

India’s TATA buys Jaguar Landrover

George, S. & Pyper, N. 2016 The New Global Marketing: Local Adaptation for Sustainability and Profit. Johansson , J. K. & T. Furick, M. (eds.). 1 ed. USA: cognella, p. 76 80 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2015

Africa-Asia Engagement: An Institutional response towards resources seeking by the Indian State

George, S. & Amayo, A. 28 Aug 2015

Research output: Contribution to conferencePaper

resources
firm
energy
Indian Ocean
market
2014

'Prowling for Success. The revival of Jaguar Land Rover'

George, S. 2014 International Business: The New Realities. Cavusgil, S. T., Ghauri, P., Riesenberger, J. & Knight, G. (eds.). 3 ed. Harlow: Pearson

Research output: Chapter in Book/Report/Conference proceedingChapter

Transformative Experiences inTeaching International Business: A Study Using an Online Blended Learning System across Geographies and Contexts

George, S., Janavaras, B. & Friends, T. H. 2014 The handbook of Experiential Learning in International Business. Taras, V. & Gonzalez-Perez, M. A. (eds.). Basingstoke, UK: Palgrave Macmillan, p. 374-400

Research output: Chapter in Book/Report/Conference proceedingChapter

Blended Learning
geography
Teaching
learning process
experience
2013

Going Global, a Practical Guide: Effective Market Entry Strategies

George, S., Paladini, S. & Janavaras, B. 2013 1st ed. Harlow: Pearson Education. 482 p.

Research output: Book/ReportBook

2012

Community cooperatives as a sustainable and responsible business model-The case of ULCC in India

George, S. & Paladini, S. 11 Sep 2012 Proceedings of the 2012 British Academy of Management conference. British Academy of Management Conference

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

India
Business model
Workers
Stakeholders
Embeddedness
2011

Chinese corporations and the scramble for resources. A study in the Oil Business

George, S. & Paladini, S. 26 Oct 2011 In : L'Espace Politique . 15

Research output: Contribution to journalArticle

Open Access
corporation
China
resources
India
geopolitics

The Dragon's Gift. The Real Story of China in Africa

George, S. 7 Jul 2011 In : Regional Studies. 45, 6, p. 870-872 3 p.

Research output: Contribution to journalReview article

2008

International Business Strategy: An Innovative Teaching and Learning Approach

Janavaras, B., Gomes, E., Cheema, P. & George, S. Jun 2008 In : The IUP Journal of Business Strategy. 12 p.

Research output: Contribution to journalArticle

International business strategy
Marketing management
Management system
Global marketing
Software
2006

The Impact of Oman’s new Telecom deregulation on UK telecom companies: Is globalisation at work or is a new geo-political axis being drawn?

George, S. 2006 Proceedings of the Global Business and Technology Association International Conference: Management and Technology in the Global Economy: Nurturing Innovations and National Heritage. Moscow. Russia, ('Global Business and Technology Association International Conference')

Research output: Chapter in Book/Report/Conference proceedingConference proceeding