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Suresh George

Dr

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20062017
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Personal profile

Biography

Suresh is a Principal Lecturer and Course Director of the MSc International Business Management course. Before joining the University, Suresh worked for over 11 years in the telecommunication industry in the Middle East and India. Suresh has lived or worked in India, Kenya, Nigeria, Portugal, Oman and the UK and brings this experience into his practice.

His research work primarily revolves around the following areas.

Strategic Management research that is evolving around the linkages around Global political positions, Non-Market resources and the Resource-based view of the State.

Practical Global Strategy that is driven by over 23 years of a Global experience including living across Africa, Middle East, Asia and Europe. My practice in this area also involves working with global firms and consultancy projects.

International Business Pedagogy based on experiential teaching, innovation in IB pedagogy, Open Educational Resources and Research-informed teaching.

Suresh has been involved in creating innovative experiential learning tools that have been used across the globe, designing successful postgraduate IB courses and Market entry consultancy projects for SMEs and medium to large firms.

He is also an occasional blogger on several topical issues, publisher of an online newspaper and on twitter, his handle is @sureshgeorge

He also has an interest in the development of web-based learning solutions for education, has been an advisor to several widely-used solutions in strategic management and International Business teaching. Some of the solutions include the Global Marketing management system online (GMMSO). In 2013, Suresh developed the GLOBESTRATEGY® system as an open education resource (OER) for international business.

He is a Fellow of the Higher Education Academy and a member of the Academy of International Business.

Consultancy:

Suresh has been an active consultant around the world. His clients include non-profit enterprises, Higher education institutions, IT companies, International trading houses, and SMEs.

Suresh’s consulting activities have included the following areas:

  • Corporate strategy
  • Business modelling
  • New market entry strategies
  • Online teaching and learning solutions
  • Training programmes on digital literacy for International Business teachers
  • Faculty Development seminars

Research Interests

Resources-based view of states ; Linkages in International business; Geopolitical context of doing business; Rising powers and business strategies ; E-learning tools in international business; Teaching apps and mobile learning platforms; India and China in the extractive industries

Education / Academic qualification

Education, Postgraduate Certificate

20092010

Strategy, Doctorate, Coventry University

20082015

International Businesss, MBA, Coventry University

20052006

Zoology, MSc, Mahatma Gandhi University

19921994

Zoology, Degree, University of Kerala

19891992

External positions

Principal Advisor , Tollant Systems International

1 Apr 20172018

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

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Research Output 2006 2017

Global Marketing Management System

George, S. & Janavaras, B. May 2017 2nd ed. Singapore: World Scientific. 340 p.

Research output: Research - peer-reviewBook

Marketing management
Management system
Global marketing
Business planning
Strategy formulation

Nestlé in Mexico: The Good Food Versus The Good Life Dilemma

Galalae, C. & George, S. 4 May 2017 Strategic Marketing Cases in Emerging Markets. Adhikari, A. & Roy, S. K. (eds.). Switzerland: Springer Verlag, p. 1-10 11 p.

Research output: Research - peer-reviewChapter

Food
Mexico
Stakeholders
Communication strategies
Marketing communications

The Resource based view of the ‘state’: A case study of the Indian State in Africa

George, S., Urwin, G. & Amayo, A. Sep 2017 Proceedings of the 2017 British Academy of Management conference, '2017 British Academy of Management Conference'. Warwick: British Academy of Management

Research output: Research - peer-reviewConference proceeding

resources
firm
energy
ability
interview

India’s TATA buys Jaguar Landrover

George, S. & Pyper, N. 2016 The New Global Marketing: Local Adaptation for Sustainability and Profit. Johansson , J. K. & T. Furick, M. (eds.). 1 ed. USA: cognella, p. 76 80 p.

Research output: Research - peer-reviewChapter

Africa-Asia Engagement: An Institutional response towards resources seeking by the Indian State

George, S. & Amayo, A. 28 Aug 2015

Research output: Research - peer-reviewPaper

resources
firm
energy
Indian Ocean
market

Activities 2006 2018

  • 6 Participation in conference
  • 6 Visiting an external academic institution
  • 3 Editorial activity

ESC Pau

George, S. (Visiting lecturer)
Jan 2018Dec 2018

Activity: Visiting an external academic institution

Toulouse Business School

George, S. (Visiting lecturer)
Mar 2017

Activity: Visiting an external academic institution

The MADE institute, Sainte Marie Lyon

George, S. (Visiting researcher)
Jan 2017

Activity: Visiting an external academic institution

Routledge (Publisher)

George, S. (Editor)
2017 → …

Activity: Editorial activity

Athens University of Business and Economics

George, S. (Visiting lecturer)
Apr 2016

Activity: Visiting an external academic institution

Prizes

Coventry.Domains Awards 2016-17

Suresh George (Recipient), 14 Dec 2017

Prize: Prize (including medals and awards)

File

Press / Media