Personal profile
Biography
Dr Sunita Dewitt is Assistant Professor in Enterprise and Entrepreneurship, and Innovation and Enterprise Lead with the School of Management, Coventry Univeristy. She is a Senior Fellow of the Higher Education Authority. She has created and developed MSc International Entrepreneurship and held the position of Course Director for MSc International Entrepreneurship with International Centre for Transformational Entrepreneurship at Coventry University. Having being in engaged in academia for a number of years she has gained a broad range of teaching experiences ranging from entrepreneurship in diverse sectors to Marketing, International Business and Sustainability, Research Methodologies, Strategy, Organisational Leadership and Social Media in Business. Previous departmental positions also included Ethics Lead, Academic Conduct Officer, and Progress Coach.
Further external roles include Phd Supervisor for Trinity Saint David (University of Wales) and LSC (University of Cardiff)
Prior experiences include Module Leader and Lecturer with the School of Business and Entrepreneurship at the Royal Agricultural University teaching a range of courses (undergraduate and postgraduate) and actively being involved with the university’s Distance Learning MBA program. Prior experiences consist of curriculum and programme development (for European colleges).
Current research interests include:
- Entrepreneurship
- Transformational entrepreneurship.
- Economic growth through entrepreneurship
- Sustainabilty
- Firm formation
- Inclusive Leadership
- Technologies in entrepreneurship
- Breaking out, expansion and growth strategies (business)
- Cross-border business expansions (International Business)
- Ethnic entrepreneurship (including migration and identity)
- Female entrepreneurship
- Marketing
- Travel and tourism business sector and sustainability
COIL Projects: International Collaborations
The Entrepreneurship School (Dehli India)
Narxoz Univesity (Khazastan)
University of Breman (Germany)
Heilbronn Univeristy of Applied Sciences (Germany)
National collaboration : Keele Univeristy
Project Title@ Creativity and Innovation in context of Sustainable Development Goals.
Project Title: Marketing in Business
Global Entrepreneurship Camp 2019 Innovation - Suranaree University of Technology
She is an external examiner:
London South Bank University
Roehampton University
Research Interests
Education/Academic qualification
PgCHE, Postgraduate Certificate, Postgraduate Cetificate in Higher Education
Award Date: 30 Jun 2017
Phd Economic Geography, Doctorate
Award Date: 12 Dec 2010
MSc Research in Human Geography, MSc
Award Date: 7 Jul 2003
Cert Ed Teaching , Postgraduate Certificate, Teaching in Further Education
Award Date: 15 Dec 2000
BA (Hons) Business , Degree, Business Enterprise
Award Date: 3 Jul 1997
External positions
External Examiner Roehampton University
20 Aug 2023 → …
External Examiner , London South Bank University
1 Sept 2017 → 31 Dec 2022
Phd Supervisor (London School of Commerce, Cardiff University
1 Feb 2013 → …
University of Wales (TSD)
1 Feb 2013 → …
Keywords
- H Social Sciences (General)
- Entrepreneurship
- female entrepreneurship
- hybridity
- ethnic entrepreneurship
- Finance
- Design thinking
- Netzero
- LB2300 Higher Education
- Entrepreneurship
- Teaching strategies
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 5 Gender Equality
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SDG 8 Decent Work and Economic Growth
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Collaborations and top research areas from the last five years
Projects
- 2 Finished
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Creativity and Innovation within SDGs (Collaboration between Coventry University, Narxoz University (Kazakhstan) and Keele Univeristy
Dewitt, S. (Principal Investigator)
12/10/21 → 30/11/21
Project: Other
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The 'no choice' option: A contextual analysis of the role of entrepreneurship in reinforcing the oppression of women in patriarchal societies
Irene, B. (Principal Investigator), Lockyer, J. (Co-Investigator), Hoyte, C. (Co-Investigator) & Dewitt, S. (Co-Investigator)
1/01/20 → 30/06/21
Project: Research
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The role of institutions in WEEE management in the Global South
Dewitt, S. & Puntaier, E., 29 Sept 2025, The Emerald Handbook of Sustainable Energy Transition and Social Justice: Contemporary Issues and Debates in the Global South. Irene, J. O., Irene, B. N., Omeihe, K. O. & Frank, R. (eds.). Emerald Publishing, Vol. 2. p. 151-180 30 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Inclusive leadership as dynamic managerial capability
Puntaier, E., Merendino, A., Hughes, P., Hughes, M. & Dewitt, S., 2024.Research output: Contribution to conference › Abstract › peer-review
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Towards integrative multi‐stakeholder responsibility for net zero in e‐waste: A systematic literature review
Cao, D., Puntaier, E., Gillani, F., Chapman, D. & Dewitt, S., 14 Sept 2024, (E-pub ahead of print) In: Business Strategy and the Environment. 33, 8, p. 8994-9014 21 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile23 Link opens in a new tab Citations (Scopus)138 Downloads (Pure) -
Family dynamics and relationships in female entrepreneurship: An exploratory study.
Dewitt, S., Jafari-Sadeghi, V., Sukumar, A. P. C., Aruvanahalli Nagaraju, R., Sadraei, R. & Li, F., 24 Aug 2023, In: Journal of Family Business Management. 13, 3, p. 626-644 19 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile79 Link opens in a new tab Citations (Scopus)1534 Downloads (Pure) -
A Micro-Sociological Approach to Understanding the Impact of Unpaid Wages on Women’s Empowerment in the Context of Family Businesses
Irene, B., Lockyer, J., Hoyte, C. & Dewitt, S., 1 Apr 2022, (Submitted) In: Journal of Business Research.Research output: Contribution to journal › Article › peer-review
Activities
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Institute of Small Business and Entrepreneurship (ISBE) Conference
Puntaier, E. (Speaker), Merendino, A. (Contributor), Hughes, P. (Contributor), Hughes, M. (Contributor) & Dewitt, S. (Contributor)
6 Nov 2024 → 7 Nov 2024Activity: Participating in or organising an event › Participation in conference
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Moving Cities International Event - Focus SDGs
Dewitt, S. (Contributor)
22 Oct 2021 → 31 Oct 2021Activity: Participating in or organising an event › Participation in workshop, seminar, course
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Gender, Work & Organization
Irene, B. (Speaker), Hoyte, C. (Speaker), Dewitt, S. (Speaker) & Lockyer, J. (Speaker)
30 Jun 2021 → 2 Jul 2021Activity: Participating in or organising an event › Participation in conference
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Royal Geographical Society Annual Conference
Dewitt, S. (Speaker)
31 Aug 2021 → 3 Sept 2021Activity: Participating in or organising an event › Participation in conference
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Prizes
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Best paper in Family and Community Business Track, ISBE 2021
Irene, B. (Recipient), Hoyte, C. (Recipient), Lockyer, J. (Recipient) & Dewitt, S. (Recipient), 28 Oct 2021
Prize: Prize (including medals and awards)