Projects per year
Personal profile
Biography
Sunita is a full-time lecturer in Enterprise and Entrepreneurship and Programme Director for MSc International Entrepreneurship with International Centre for Transformational Entrepreneurship at Coventry University. Having being in engaged in academia for a number of years she has gained a broad range of teaching experiences ranging from entrepreneurship in diverse sectors (including services, agriculture, travel and tourism), to Marketing, International Business and Sustainability. Her current modules include teaching Marketing, Entrepreneurship Theory, Research Methods, Female Entrepreneurship and Business Optimisation as well as Advantage modules – Social Media Marketing and Business start-up. Further duties include Ethics Lead, Academic Conduct Officer, and Progress Coach.
Further external roles include Phd Supervisor for Trinity Saint David (University of Wales) and LSC (University of Cardiff)
Prior experiences include Module Leader and Lecturer with the School of Business and Entrepreneurship at the Royal Agricultural University teaching a range of courses (undergraduate and postgraduate) and actively being involved with the university’s Distance Learning MBA program. Prior experiences consist of curriculum and programme development (for European colleges).
Current research interests include:
- Entrepreneurship
- Transformational entrepreneurship.
- Economic growth through entrepreneurship
- Belief system businesses.
- Firm formation
- Breaking out, expansion and growth strategies (business)
- Cross-border business expansions (International Business)
- Ethnic entrepreneurship (including migration and identity)
- Female entrepreneurship
- Marketing
- Travel and tourism business sector and sustainability
COIL Projects: International Collaborations
The Entrepreneurship School (Dehli India)
Narxoz Univesity (Khazastan)
University of Breman (Germany)
Heilbronn Univeristy of Applied Sciences (Germany)
National collaboration : Keele Univeristy
Project Title@ Creativity and Innovation in context of Sustainable Development Goals.
Project Title: Marketing in Business
Global Entrepreneurship Camp 2019 Innovation - Suranaree University of Technology
Research Interests
Marketing; Sustainability; Entrepreneurship; Economic Geography; International Business; Ethnic Entrepreneurship; Female Entrepreneurship; Travel and Tourism business sector
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
PgCHE, Postgraduate Certificate, Postgraduate Cetificate in Higher Education
Award Date: 30 Jun 2017
Phd Economic Geography, Doctorate
Award Date: 12 Dec 2010
MSc Research in Human Geography, MSc
Award Date: 7 Jul 2003
Cert Ed Teaching , Postgraduate Certificate, Teaching in Further Education
Award Date: 15 Dec 2000
BA (Hons) Business , Degree, Business Enterprise
Award Date: 3 Jul 1997
External positions
External Examiner Roehampton University
20 Aug 2023 → …
External Examiner , London South Bank University
1 Sept 2017 → 31 Dec 2022
Phd Supervisor (London School of Commerce, Cardiff University
1 Feb 2013 → …
University of Wales (TSD)
1 Feb 2013 → …
Keywords
- H Social Sciences (General)
- Entrepreneurship
- female entrepreneurship
- hybridity
- ethnic entrepreneurship
- Finance
- Design thinking
- Netzero
- LB2300 Higher Education
- Entrepreneurship
- Teaching strategies
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Collaborations and top research areas from the last five years
External collaboration on country/territory level for the past five years. Dive into details by clicking on the dots or
Projects
- 2 Finished
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The 'no choice' option: A contextual analysis of the role of entrepreneurship in reinforcing the oppression of women in patriarchal societies
Irene, B., Lockyer, J., Hoyte, C. & Dewitt, S.
1/01/20 → 30/06/21
Project: Research
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Family dynamics and relationships in female entrepreneurship: An exploratory study.
Dewitt, S., Jafari-Sadeghi, V., Sukumar, A. P. C., Aruvanahalli Nagaraju, R., Sadraei, R. & Li, F., 24 Aug 2023, In: Journal of Family Business Management. 13, 3, p. 626-644 19 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile12 Citations (Scopus)20 Downloads (Pure) -
A Micro-Sociological Approach to Understanding the Impact of Unpaid Wages on Women’s Empowerment in the Context of Family Businesses
Irene, B., Lockyer, J., Hoyte, C. & Dewitt, S., 1 Apr 2022, (Submitted) In: Journal of Business Research.Research output: Contribution to journal › Article › peer-review
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Gender Performance Gap: The Causal Effect of the “No Choice” Option on the ‘Underperformance’ of Women-owned Businesses in Patriarchal Societies
Irene, B., Lockyer, J., Hoyte, C., Dewitt, S. & Sadraei, R., 1 Jun 2022, (Submitted) In: World Review of Entrepreneurship, Management and Sustainable Development.Research output: Contribution to journal › Article › peer-review
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How can we achieve net-zero? A responsible-stakeholder-based-circularity model in WEEE management: A systematic literature review
Cao, D., Puntaier, E., Chapman, D. & Dewitt, S., 17 May 2022, (Accepted/In press) BAM2022 Conference. British Academy of Management, p. (In_press)Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review
1 Downloads (Pure) -
A Micro-Sociological Approach to Understanding the impact of Unpaid Wages on Women’s Empowerment in the Context of Family Businesses.
Irene, B., Lockyer, J., Hoyte, C. & Dewitt, S., 28 Oct 2021.Research output: Contribution to conference › Paper › peer-review
Activities
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Gender, Work & Organization
Bridget Irene (Speaker), Cherisse Hoyte (Speaker), Sunita Dewitt (Speaker) & Joan Lockyer (Speaker)
30 Jun 2021 → 2 Jul 2021Activity: Participating in or organising an event › Participation in conference
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DIANA2020
Joan Lockyer (Speaker), Sunita Dewitt (Speaker), Bridget Irene (Speaker) & Cherisse Hoyte (Speaker)
21 May 2021 → 22 May 2021Activity: Participating in or organising an event › Participation in conference
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Royal Geographical Society Annual Conference
Sunita Dewitt (Speaker)
31 Aug 2021 → 3 Sept 2021Activity: Participating in or organising an event › Participation in conference
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Faculty of Business & Law (FBL) (Organisational unit)
Sunita Dewitt (Member)
26 Mar 2021Activity: Membership › Membership of working group
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Institute for Small Business and Entrepreneurship 43rd Annual conference
Cherisse Hoyte (Speaker), Bridget Irene (Speaker), Joan Lockyer (Speaker) & Sunita Dewitt (Contributor)
28 Oct 2021 → 29 Oct 2021Activity: Participating in or organising an event › Participation in conference
Prizes
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Best paper in Family and Community Business Track, ISBE 2021
Irene, Bridget (Recipient), Hoyte, Cherisse (Recipient), Lockyer, Joan (Recipient) & Dewitt, Sunita (Recipient), 28 Oct 2021
Prize: Prize (including medals and awards)