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Personal profile



Sunita is a full-time lecturer in Enterprise and Entrepreneurship and Programme Director for MSc International Entrepreneurship with International Centre for Transformational Entrepreneurship at Coventry University. Having being in engaged in academia for a number of years she has gained a broad range of teaching experiences ranging from entrepreneurship in diverse sectors (including services, agriculture, travel and tourism), to Marketing, International Business and Sustainability. Her current modules include teaching Marketing, Entrepreneurship Theory, Research Methods, Female Entrepreneurship and Business Optimisation as well as Advantage modules – Social Media Marketing and Business start-up. Further duties include Ethics Lead, Academic Conduct Officer, and Progress Coach.   

Further external roles include Phd Supervisor for Trinity Saint David (University of Wales) and LSC (University of Cardiff)

Prior experiences include Module Leader and Lecturer with the School of Business and Entrepreneurship at the Royal Agricultural University teaching a range of courses (undergraduate and postgraduate) and actively being involved with the university’s Distance Learning MBA program. Prior experiences consist of curriculum and programme development (for European colleges).


Current research interests include:

  • Entrepreneurship
  • Transformational entrepreneurship.
  • Economic growth through entrepreneurship
  • Belief system businesses.
  • Firm formation
  • Breaking out, expansion and growth strategies (business)
  • Cross-border business expansions (International Business)
  • Ethnic entrepreneurship (including migration and identity)
  • Female entrepreneurship
  • Marketing
  • Travel and tourism business sector and sustainability


COIL Projects: International Collaborations 

 The Entrepreneurship School (Dehli India)

Narxoz Univesity (Khazastan)

University of Breman (Germany)

Heilbronn Univeristy of Applied Sciences (Germany)

National collaboration : Keele Univeristy 

 Project Title@ Creativity and Innovation in context of Sustainable Development Goals.

Project Title: Marketing in Business


Global Entrepreneurship Camp 2019 Innovation - Suranaree University of Technology

Research Interests

Marketing; Sustainability; Entrepreneurship; Economic Geography; International Business; Ethnic Entrepreneurship; Female Entrepreneurship; Travel and Tourism business sector

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 5 - Gender Equality
  • SDG 8 - Decent Work and Economic Growth

Education/Academic qualification

PgCHE, Postgraduate Certificate

Award Date: 30 Jun 2017

Phd Economic Geography

Award Date: 12 Dec 2010

MSc Research in Human Geography

Award Date: 7 Jul 2003

Cert Ed Teaching

Award Date: 15 Dec 2000

BA (Hons) Business , Degree

Award Date: 3 Jul 1997

External positions

External Examiner , London South Bank University

1 Sep 201731 Aug 2021

Phd Supervisor , Cardiff University

1 Feb 2013 → …

University of Wales (TSD)

1 Feb 2013 → …


  • H Social Sciences (General)
  • Entrepreneurship
  • female entrepreneurship
  • hybridity
  • ethnic entrepreneurship
  • Finance
  • Design thinking
  • LB2300 Higher Education
  • Entrepreneurship
  • Teaching strategies


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