• 1 Citations
  • 1 h-Index

Research output per year

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Personal profile



Sunita is a full-time lecturer in Enterprise and Entrepreneurship and Programme Director for MA Global Entrepreneurship with International Centre for Transformational Entrepreneurship at Coventry University. Having being in engaged in academia for a number of years she has gained a broad range of teaching experiences ranging from entrepreneurship in diverse sectors (including services, agriculture, travel and tourism), to Marketing, International Business and Sustainability. Her current modules include teaching Marketing, Entrepreneurship Theory, Research Methods, Female Entrepreneurship and Business Optimisation as well as Advantage modules – Social Media Marketing and Business start-up. Further duties include Ethics Lead for the deparment and Year 3 Personal Tutor.

Further external roles include Phd Supervisor for Trinity Saint David (University of Wales) and LSC (University of Cardiff)

Prior experiences include Module Leader and Lecturer with the School of Business and Entrepreneurship at the Royal Agricultural University teaching a range of courses (undergraduate and postgraduate) and actively being involved with the university’s Distance Learning MBA program. Prior experiences consist of curriculum and programme development (for European colleges).


Current research interests include:

  • Transformational entrepreneurship.
  • Economic growth through entrepreneurship
  • Female Entrepreneurship 
  • Belief system businesses.


Reports and Conferences:


  • Dewitt, S. (2004) ‘Economic Geographies of South Asian entrepreneurship’. Windsor First year Ph.D. Conference. Held 2004 in Windsor, UK.
  • 2005 Presented at seminar on Birmingham’s Service Sector entrepreneurs at University of Birmingham
  • 2006 Conducted workshops on Business support at the Chamber of Commerce (Womens Association)
  • Dewitt, S. (2008) ‘South Asian entrepreneurship in Birmingham’s service sector’. Annual Geographical Conference. Held 2008 in Boston.
  • 2009 Presented findings of longitudinal study on South Asian service sector entrepreneurship at Birmingham University seminar.
  • IEEC Conference September (2017) 'Flipping the Jigsaw'  Scotland
  • Lockyer, J., Hoyte, C., Dewitt, S., (2018) ‘Still bringing up the rear: Why women will always be ‘Other’ in entrepreneurship’s masculine instrumental discourse’ in ‘Women Entrepreneurship and Myth of ‘Underperformance’: A New Look Women’s Entrepreneurship Research - Edward Elgar Publishing (in press)


Areas of Expertise:

  • Entrepreneurship
  • Firm formation
  • Breaking out, expansion and growth strategies (business)
  • Cross-border business expansions (International Business)
  • Ethnic entrepreneurship (including migration and identity)
  • Female entrepreneurship
  • Marketing
  • Travel and tourism business sector and sustainability

Research Interests

Marketing; Sustainability; Entrepreneurship; Economic Geography; International Business; Ethnic Entrepreneurship; Female Entrepreneurship; Travel and Tourism business sector

Education/Academic qualification

Phd Economic Geography

MSc Research in Human Geography

Cert Ed Teaching

BA (Hons) Business , Degree

External positions

External Examiner , London South Bank University

1 Sep 201731 Aug 2021

Phd Supervisor , Cardiff University

1 Feb 2013 → …

University of Wales (TSD)

1 Feb 2013 → …

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Research Output

  • 1 Citations
  • 1 h-Index
  • 1 Chapter
  • 1 Conference proceeding

Design Thinking and Enterprise Education

McLuskie, P. & Dewitt, S., 2019, Proceedings of the 14th European Conference on Innovation and Entrepreneurship. Liargovas, P. & Kakouris, A. (eds.). acpi

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

  • Still bringing up the rear: Why women will always be ‘Other’ in entrepreneurship’s masculine instrumental discourse

    Lockyer, J., Hoyte, C. & Dewitt, S., 20 Feb 2018, Women Entrepreneurship and Myth of ‘Underperformance’: A New Look at Women’s Entrepreneurship Research. Yousafzai, S., Fayolle, A., Henry, C., Lindgreen, A. & Saeed, A. (eds.). Edward Elgar Publishing, p. 230-246

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Open Access
  • 1 Citation (Scopus)


    • 2 Publication peer-review

    International Journal of Management Education (Journal)

    Sunita Dewitt (Peer Reviewer)
    2017 → …

    Activity: Publication peer-review and editorial workPublication peer-review

    Journal of Small Business and Enterprise Development (Journal)

    Sunita Dewitt (Peer Reviewer)
    2016 → …

    Activity: Publication peer-review and editorial workPublication peer-review