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Sophie Yang

Dr

  • 16 Citations
  • 2 h-Index
20092020

Research output per year

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Research Output

  • 16 Citations
  • 2 h-Index
  • 5 Chapter
  • 4 Paper
  • 3 Article
  • 1 Conference proceeding
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Chapter
2019

Co-creating Brand Identity: the case of UK Higher Education

Robson, J., Roy, S., Chapleo, C. & Yang, S., Feb 2019, Strategic Brand Management in Higher Education. Nguyen, B., Melewar, T. C. & Hemsley-Brown, J. (eds.). 1 ed. Routledge

Research output: Chapter in Book/Report/Conference proceedingChapter

Entrepreneurial and SME Marketing

Hong, Y. & Yang, S., 2019, Contemporary Issues in Marketing. Gbadamos, A. (ed.). London: SAGE Publications, p. 208-230 22 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2017

Services and Relationship Marketing: Perspectives on Young Consumers

Hong, Y., Tran Nguyen, H. A. & Yang, S., 22 Nov 2017, Young Consumer Behaviour: : A Research Companion. Gbadamosi, A. (ed.). 1 ed. Routledge, 22 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2013

Services Marketing

Yang, S. & Roy, S. K., 2013, Principles of Marketing: a value-based approach. . Gbadamosi, A., Bathgate, I. & Nwankwo, S. (eds.). 1 ed. Palgrave Macmillan Ltd., p. 283-304 22 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2012

A Conceptual Framework for Classifying and Understanding Relationship Marketing Within Schools.

Yang, S. & Robson, J., 2012, The Management and Leadership of Educational Marketing: Research, practice and applications, (Advances in Educational Administration, Volume 15). Oplatka, I. & Hemsley-Brown, J. (eds.). Emerald Group Publishing Ltd., Vol. 15. p. 185-205 21 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Citation (Scopus)