Sophie Yang
Calculated based on number of publications stored in Pure and citations from Scopus
20092022

Research activity per year

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  • 2022

    Young Consumer Vulnerability

    Yang, H-P., Yiwen (Evie) Hong & Kasapi, E., 20 May 2022, Critical Perspectives on Diversity, Equity, and Inclusion in Marketing. Gbadamosi, A. (ed.). IGI Global, p. 154-176 23 p. (Critical Perspectives on Diversity, Equity, and Inclusion in Marketing).

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

  • 2020

    Retailing and SME marketing

    Ooi, M-L. & Yang, H-P., 18 Mar 2020, Entrepreneurship Marketing: Principles and Practice of SME Marketing. Nwankwo, S. & Gbadamosi, A. (eds.). 2 ed. Routledge, p. 189-201 13 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

  • 2019

    Co-creating Brand Identity: the case of UK Higher Education

    Robson, J., Roy, S., Chapleo, C. & Yang, S., Feb 2019, Strategic Brand Management in Higher Education. Nguyen, B., Melewar, T. C. & Hemsley-Brown, J. (eds.). 1 ed. Routledge

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

  • Entrepreneurial and SME Marketing

    Hong, Y. & Yang, S., 2019, Contemporary Issues in Marketing. Gbadamos, A. (ed.). London: SAGE Publications, p. 208-230 22 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

  • 2017

    Services and Relationship Marketing: Perspectives on Young Consumers

    Hong, Y., Tran Nguyen, H. A. & Yang, S., 22 Nov 2017, Young Consumer Behaviour: : A Research Companion. Gbadamosi, A. (ed.). 1 ed. Routledge, 22 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

  • 2013

    Services Marketing

    Yang, S. & Roy, S. K., 2013, Principles of Marketing: a value-based approach. . Gbadamosi, A., Bathgate, I. & Nwankwo, S. (eds.). 1 ed. Palgrave Macmillan Ltd., p. 283-304 22 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

  • 2012

    A Conceptual Framework for Classifying and Understanding Relationship Marketing Within Schools.

    Yang, S. & Robson, J., 2012, The Management and Leadership of Educational Marketing: Research, practice and applications, (Advances in Educational Administration, Volume 15). Oplatka, I. & Hemsley-Brown, J. (eds.). Emerald Group Publishing Ltd., Vol. 15. p. 185-205 21 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    1 Citation (Scopus)
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