Research output per year
Research output per year
Search results
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2022
Young Consumer Vulnerability
Yang, H-P., Yiwen (Evie) Hong & Kasapi, E., 20 May 2022, Critical Perspectives on Diversity, Equity, and Inclusion in Marketing. Gbadamosi, A. (ed.). IGI Global, p. 154-176 23 p. (Critical Perspectives on Diversity, Equity, and Inclusion in Marketing).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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2020
Retailing and SME marketing
Ooi, M-L. & Yang, H-P., 18 Mar 2020, Entrepreneurship Marketing: Principles and Practice of SME Marketing. Nwankwo, S. & Gbadamosi, A. (eds.). 2 ed. Routledge, p. 189-201 13 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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2019
Co-creating Brand Identity: the case of UK Higher Education
Robson, J., Roy, S., Chapleo, C. & Yang, S., Feb 2019, Strategic Brand Management in Higher Education. Nguyen, B., Melewar, T. C. & Hemsley-Brown, J. (eds.). 1 ed. RoutledgeResearch output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Entrepreneurial and SME Marketing
Hong, Y. & Yang, S., 2019, Contemporary Issues in Marketing. Gbadamos, A. (ed.). London: SAGE Publications, p. 208-230 22 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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2017
Services and Relationship Marketing: Perspectives on Young Consumers
Hong, Y., Tran Nguyen, H. A. & Yang, S., 22 Nov 2017, Young Consumer Behaviour: : A Research Companion. Gbadamosi, A. (ed.). 1 ed. Routledge, 22 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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2013
Services Marketing
Yang, S. & Roy, S. K., 2013, Principles of Marketing: a value-based approach. . Gbadamosi, A., Bathgate, I. & Nwankwo, S. (eds.). 1 ed. Palgrave Macmillan Ltd., p. 283-304 22 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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2012
A Conceptual Framework for Classifying and Understanding Relationship Marketing Within Schools.
Yang, S. & Robson, J., 2012, The Management and Leadership of Educational Marketing: Research, practice and applications, (Advances in Educational Administration, Volume 15). Oplatka, I. & Hemsley-Brown, J. (eds.). Emerald Group Publishing Ltd., Vol. 15. p. 185-205 21 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
1 Citation (Scopus)