Sophie held several marketing posts in industry prior to joining academia. She had a PhD in Marketing and an MA in International Marketing and her research interests are in the marketing of Higher Education and the consumption of services.

Since acquiring her doctorate, Sophie had published in a number of journals such as the Journal of General Management. In addition, she had written book chapters and case studies in mainly services marketing area.

Research:

Sophie’s research aim is to understand consumers by a continually evolving research design, which seeks to describe many perceived realities of consumer experiences that cannot be known a priori because they are time- and context-specific. Sophie uses an evolving research design in her consumer research projects, as she believes that due to the human’s ability to adapt, the best approach to understanding of consumers is through the use of the human instrument.

Area of Expertise:

• Services Marketing
• Principles of Marketing
• Marketing Research
• Buyer Behaviour