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Personal profile


I joined Coventry University in September 2017 as a Lecturer in Sport Management in the School of Management and Marketing, Faculty of Business and Law. My primary teaching areas are Management of Sport Organisations, Management and Leadership in Sport and Events, Contemporary Issues in Sport Management and Disability Sports. Before working at Coventry University I did my PhD at the Université catholique de Louvain (Belgium) and a postdoctoral fellowship at the University of Ottawa (Canada). 

Research Interests

My main research field focuses on organisational and institutional change and frequently uses the Paralympic movement as context of study (e.g. GérardLegg, & Zintz, 2017, 2019). My most recent research investigated the governance of the international sport movement (e.g. Zintz & Gérard, 2019; Bason, Salisbury & Gérard, 2019; Choluj, Gérard & May, 2020), the legacy of sport mega events such as the Olympic and Paralympic Games (e.g. Gérard, Brittain, Jones, & Thomas, 2020; Marin-Vandenbroucke, Gérard & May, In Press) and the creation of new organisational forms (e.g. Gérard & Brittain, final draft). The latter is a promising research perspective to study contemporary evolution of sport organisations notably in terms of hybridity, digitalisation, performance or growth of eSports. In between management and marketing studies, I also contribute to the elaboration of the new concept of ‘brand governance’ (Gérard, 2020; Séguin & Abeza, 2019). 

I have published articles  in various journals (such as Leisure Studies, Managing Sport and Leisure, Sport Business and Management) and authored chapters in several academic books such as the Routledge Handbook of Football Business and Management, the Management global du sport or Research Handbook on Sports Governance.

I have presented multiple papers in prestigious international conferences, such as the European Academy of Management (EURAM), European Group for Organisation in Studies (EGOS) and the European Association for Sport Management (EASM). 

Research Interests: Sport Governance, Institutional change, Historical and Management aspect of Disability and Paralympic Sports

Education/Academic qualification

Doctorate, Université catholique de Louvain

Award Date: 1 Sep 2016

MA, Université catholique de Louvain

Award Date: 30 Jun 2012

Postdoctoral Fellowship, University of Ottawa

External positions

Research Associate, Center for Research in Entrepreneurial Change and Innovative Strategies (CRECIS), Université catholique de Louvain

15 Oct 2016Sep 2017

Research Associate, Olympic Chair Henri de Baillet Latour & Jacques Rogge in Management of Sport Organisations

15 Sep 2012 → …


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