Projects per year
Personal profile
Biography
Shantanu Mullick is Assistant Professor of Marketing and Data Science in CBiS. Previously he was Assistant Professor in Marketing at Eindhoven University of Technology in the Netherlands, and was also involved in education and research at JADS - a joint venture on data science between Tilburg University and Eindhoven University of Technology. He finished his PhD from ESSEC Business School in France, and prior to joining academia he was a brand manager in one of India’s largest pharmaceutical companies.
Shantanu’s research include topics related to food waste and sustainability, food, digital economy, big data, statistics & machine learning, and his recent projects have been funded by the Netherlands Organization for Scientific Research, SWIFT Institute as well as the industry.
His research has been published in both marketing and machine learning disciplines, including top marketing journals such as Industrial Marketing Management. Shantanu’s paper on using machine learning to reduce loss of airline baggage was the recipient of the best paper award in the 12th International Conference for Agents and Artificial Intelligence. He also supervises a number of doctoral students. Shantanu has collaborated with a number of companies and startups including Mars, Shurgard, Connecterra and Shoeby.
In addition, Shantanu also supports the enrichment of teaching with research by writing case studies based on his own research. He also supervises a number of PGR students.
Vision Statement
In my research, I work on topics related to sustainability and the digital economy using big data and cutting edge statistical methods.
My current research priorities include:
- Studying was to reduce food waste, with a particular focus at the retailer and at the household level
Study questions related to user generated content in the digital economy, such as influencers
Research Interests
Food Waste, Sustainability, Food, Digital Economy, Big Data, Statisitics and Machine Learning
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Network
Projects
- 1 Active
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SYNERGIA:: System change for New Ecology-based and Resource efficient Growth with high tech In Agriculture
Koerkamp, P., Mullick, S. & Nijssen, E. J.
1/02/21 → 1/02/28
Project: Project at former HEI
Research output
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Leveraging Reviewer Purchase Information For Product Sales: The Effects Of Verified Purchase Reviews
Yin, Y., Mullick, S., Malshe, A. & Basuroy, S., 2021.Research output: Contribution to conference › Abstract › peer-review
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Reducing food waste through digital platforms: A quantification of cross-side network effects
Mullick, S., Raassens, N., Haans, H. & Nijssen, E. J., Feb 2021, In: Industrial Marketing Management. 93, p. 533-544 12 p.Research output: Contribution to journal › Article › peer-review
3 Citations (Scopus) -
Surviving the hectic early phase of the COVID-19 pandemic: a qualitative study to the supply chain strategies of food service firms in times of a crisis
Raassens, N., Haans, H. & Mullick, S., 3 Dec 2021, (E-pub ahead of print) In: International Journal of Logistics Management. (In press), p. (in press)Research output: Contribution to journal › Article › peer-review
Open AccessFile1 Citation (Scopus)10 Downloads (Pure) -
Evaluating the Impact of Sugar Taxes: The Need to Account for Purchases of On-the-Go Consumption
Mullick, S., 2020, (Submitted).Research output: Working paper/Preprint › Working paper
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Lost and found: predicting airline baggage at-risk of being mishandled
van Leeuwen, H., Zhang, Y., Zervanou, K., Mullick, S. & Kaymak, U., 1 Feb 2020, ICAART 2020 - Proceedings of the 12th International Conference on Agents and Artificial Intelligence. Rocha, A., Steels, L. & van den Herik, J. (eds.). SciTePress, p. 172-181 10 p. (ICAART 2020 - Proceedings of the 12th International Conference on Agents and Artificial Intelligence; vol. 2).Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review
Open Access
Activities
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Mandatory food waste reporting for businesses: Opportunities, challenges and implications
Jordon Lazell (Organiser), Katrien Steenmans (Co-chair), Annesha Makhal (Co-chair) & Shantanu Mullick (Co-chair)
9 Sep 2021Activity: Participating in or organising an event › Participation in conference
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Does Purchase Verification Matter?: A Study of Disclosing Purchase Information on Product Sales
Shantanu Mullick (Speaker)
6 Apr 2020Activity: Talk or presentation › Invited talk
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Measuring the Heterogeneity in Effects of Front-of-Package Labels on the Nutritional Quality of Supermarket Food Purchases
Shantanu Mullick (Examiner)
16 Dec 2020Activity: Examination
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Snack Food Purchase and Ban on Television Advertisements Targeted at Children: Evidence from UK
Shantanu Mullick (Speaker)
23 Nov 2017Activity: Talk or presentation › Invited talk
Prizes
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Best Industrial Paper Award
van Leeuwen, H. (Recipient), Zhang, Y. (Recipient), Zervanou, K. (Recipient), Mullick, Shantanu (Recipient) & Kaymak, U. (Recipient), 24 Feb 2020
Prize: Prize (including medals and awards)