Research output per year
Research output per year
Personal profile
Education/Academic qualification
PhD Marketing Management, University of Portsmouth
2004 → 2007
MA Marketing with E-Commerce, MA, University of Portsmouth
2003 → 2004
BA Media and Communications Systems, Degree, Istanbul Bilgi University
1998 → 2002
External positions
Lecturer in Marketing, University of Essex
2009 → 2017
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Network
External collaboration on country/territory level for the past five years. Dive into details by clicking on the dots or
Research output
- 190 Citations
- 5 h-index
- 6 Article
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Spillover Effects of Investment in Big Data Analytics in B2B relationships: What is the Role of Human Capital?
Sena, V. & Ozdemir, S., Apr 2020, In: Industrial Marketing Management. 86, p. 77-89 13 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile9 Citations (Scopus)65 Downloads (Pure) -
Innovation in Sustainability Initiatives through Reverse Channels
Gupta, S., Czinkota, M. & Ozdemir, S., 2 Oct 2019, In: Journal of Business to Business Marketing . 26, 3-4, p. 233-243 11 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile27 Downloads (Pure) -
Leveraging Big Data Analytics to Improve Quality of Care in Healthcare Organizations: A Configurational Perspective
Wang, Y., Kung, L., Gupta, S. & Ozdemir, S., Apr 2019, In: British Journal of Management. 30, 2, p. 362-388 27 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile62 Citations (Scopus)47 Downloads (Pure) -
The role of horizontal and vertical new product alliances in responsive and proactive market orientations and performance of industrial manufacturing firms
Ozdemir, S., Kandemir, D. & Eng, T. Y., 1 Jul 2017, In: Industrial Marketing Management. 64, p. 25-35 11 p.Research output: Contribution to journal › Article › peer-review
Open Access64 Citations (Scopus) -
Brand origin and country of production congruity: Evidence from the UK and China
Eng, T. Y., Ozdemir, S. & Michelson, G., 1 Dec 2016, In: Journal of Business Research. 69, 12, p. 5703-5711 9 p.Research output: Contribution to journal › Article › peer-review
20 Citations (Scopus)