Photo of Sanam Akhavannasab

Accepting PhD Students

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20102019
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Research Output 2010 2019

  • 3 Conference proceeding
  • 2 Article
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Conference proceeding
2014

Consumer Empowerment: The Framework

Akhavannasab, S., Dantas, D. & Senecal, S., 2014, Association of Marketing Theory and Practice.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Consumer empowerment
Interaction
Empowerment
Facilitators
Market structure

Hierarchical Relationship among brand values in Customer mindset

Akhavannasab, S., 2014, The 9th Global Branding Conference.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

2010

Factors influencing the perceptual gap between customer and service provider in customer service quality evaluation

Akhavannasab, S., 2010, Academy of International Business- the Middle East and North Africa Chapter (AIB- MENA). AIB-MENA

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Customer services quality
Service provider
Quality evaluation
Influencing factors
Influence factors