Research output per year
Research output per year
Personal profile
Biography
Sanam Akhavan joined Coventry University in November 2018 as a lecturer in marketing. Before joining Coventry University, she was assistant professor in Marketing at Wilfrid Laurier University for two years. She received her BSc and MSc in Marketing Management from the University of Tehran, Iran on 2007 and 2009, followed by a Ph.D. from HEC Montreal, Canada in Business Administration with specialization in marketing in June 2016. Previously, Akhavan was a researcher and lecturer for RBC Chair of E-commerce at HEC Montreal where she successfully developed a conceptual model for consumer empowerment and designed a novel scale for consumer power. The results of her studies have been published and presented in internationally recognized conferences such as AMS Review, Association of Marketing Theory and Practice and Global Branding Conference. Akhavan is a regular reviewer of AMA and ASAC. She has several years of industrial and entrepreneurial experiences in Iran, UK, and Canada. The main focus of her research is consumer behaviour, consumer power, and empowerment and brand management.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Marketing , Doctorate, University of Montréal
Award Date: 15 Jun 2016
Marketing, MSc, University of Tehran
Award Date: 1 Jan 2010
Industrial Management, University of Tehran
Award Date: 1 Sep 2007
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On the relationship between building energy efficiency, aesthetic features and marketability: Toward a novel policy for energy demand reduction
Chat Aydin, Y., A. Mirzaei, P. & Akhavannasab, S., 1 May 2019, In: Energy Policy. 128, p. 593-606 14 p.Research output: Contribution to journal › Article › peer-review
16 Citations (Scopus) -
Consumer empowerment in consumer–firm relationships: conceptual framework and implications for research
Akhavannasab, S., Dantas, D. & Senecal, S., Dec 2018, In: Academy of Marketing Science Review. 8, 3-4, p. 214-227 14 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile5 Citations (Scopus)905 Downloads (Pure) -
Consumer Empowerment: The Framework
Akhavannasab, S., Dantas, D. & Senecal, S., 2014, Association of Marketing Theory and Practice.Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review
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Hierarchical Relationship among brand values in Customer mindset
Akhavannasab, S., 2014, The 9th Global Branding Conference.Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review
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Factors influencing the perceptual gap between customer and service provider in customer service quality evaluation
Akhavannasab, S., 2010, Academy of International Business- the Middle East and North Africa Chapter (AIB- MENA). AIB-MENAResearch output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review