Sanam Akhavannasab


    Accepting PhD Students

    • Source: Scopus
    • Calculated based on number of publications stored in Pure and citations from Scopus

    Research activity per year

    If you made any changes in Pure these will be visible here soon.

    Personal profile


    Sanam Akhavan joined Coventry University in November 2018 as a lecturer in marketing. Before joining Coventry University, she was assistant professor in Marketing at Wilfrid Laurier University for two years. She received her BSc and MSc in Marketing Management from the University of Tehran, Iran on 2007 and 2009, followed by a Ph.D. from HEC Montreal, Canada in Business Administration with specialization in marketing in June 2016. Previously, Akhavan was a researcher and lecturer for RBC Chair of E-commerce at HEC Montreal where she successfully developed a conceptual model for consumer empowerment and designed a novel scale for consumer power. The results of her studies have been published and presented in internationally recognized conferences such as AMS Review, Association of Marketing Theory and Practice and Global Branding Conference. Akhavan is a regular reviewer of AMA and ASAC. She has several years of industrial and entrepreneurial experiences in Iran, UK, and Canada. The main focus of her research is consumer behaviour, consumer power, and empowerment and brand management.



    Expertise related to UN Sustainable Development Goals

    In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

    • SDG 12 - Responsible Consumption and Production

    Education/Academic qualification

    Marketing , Doctorate, University of Montréal

    Award Date: 15 Jun 2016

    Marketing, MSc, University of Tehran

    Award Date: 1 Jan 2010

    Industrial Management, University of Tehran

    Award Date: 1 Sep 2007


    Dive into the research topics where Sanam Akhavannasab is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
    • 1 Similar Profiles


    Recent external collaboration on country/territory level. Dive into details by clicking on the dots or