Samer is an Assistant Professor in the School of Strategy and Leadership (SSL) at Coventry University. His research encompasses various fields, including Business Analytics, Data Mining, Machine Learning, and Decision-making within the business sector. He utilizes diverse artificial intelligence methodologies in his research pursuits and has authored numerous articles for esteemed peer-reviewed journals.

 

Samer's role extends beyond academic pursuits as he actively engages in mentoring undergraduate and postgraduate students. He provides valuable guidance to students, nurturing their scholarly development and contributing to their academic journeys. Through personalized supervision, Samer empowers students to navigate their academic paths effectively, fostering their growth as scholars and future leaders in their respective fields.

 

He possesses valuable expertise in providing consultation to businesses across various industries, such as tourism and healthcare. Samer assists them in making informed and strategic decisions by leveraging his keen understanding of business analytics, data mining, and machine learning methodologies. He offers tailored guidance to organizations seeking to optimize their operations and enhance their competitive edge. Through collaborative efforts, Samer engages with businesses to identify opportunities, mitigate risks, and implement effective solutions. His consultative approach emphasizes the integration of cutting-edge technologies and data-driven insights to drive innovation and achieve sustainable growth. Samer's commitment to excellence ensures that businesses receive actionable recommendations aligned with their objectives, delivering tangible results.