Samer Sarsam

Samer Sarsam


    Calculated based on number of publications stored in Pure and citations from Scopus

    Research activity per year

    Personal profile


    Samer is an Assistant Professor in the School of Strategy and Leadership (SSL) at Coventry University. His research encompasses various fields, including Business Analytics, Data Mining, Machine Learning, and Decision-making within the business sector. He utilizes diverse artificial intelligence methodologies in his research pursuits and has authored numerous articles for esteemed peer-reviewed journals.
    Samer's role extends beyond academic pursuits as he actively engages in mentoring undergraduate and postgraduate students. He provides valuable guidance to students, nurturing their scholarly development and contributing to their academic journeys. Through personalized supervision, Samer empowers students to navigate their academic paths effectively, fostering their growth as scholars and future leaders in their respective fields.
    He possesses valuable expertise in providing consultation to businesses across various industries, such as tourism and healthcare. Samer assists them in making informed and strategic decisions by leveraging his keen understanding of business analytics, data mining, and machine learning methodologies. He offers tailored guidance to organizations seeking to optimize their operations and enhance their competitive edge. Through collaborative efforts, Samer engages with businesses to identify opportunities, mitigate risks, and implement effective solutions. His consultative approach emphasizes the integration of cutting-edge technologies and data-driven insights to drive innovation and achieve sustainable growth. Samer's commitment to excellence ensures that businesses receive actionable recommendations aligned with their objectives, delivering tangible results.

    Research Interests

    Samer's research interests encompass a broad spectrum of innovative fields, primarily focusing on Artificial Intelligence, Data Mining, Opinion Mining, Machine Learning, Time Series Analysis, and Text Mining. His research endeavors aim to unravel complex patterns within data, uncover actionable insights, and develop practical solutions that contribute to advancements in various domains. Through his interdisciplinary approach, Samer seeks to harness the power of emerging technologies to address real-world challenges, drive innovation, and foster sustainable growth.

    Expertise related to UN Sustainable Development Goals

    In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

    • SDG 3 - Good Health and Well-being
    • SDG 4 - Quality Education
    • SDG 8 - Decent Work and Economic Growth
    • SDG 9 - Industry, Innovation, and Infrastructure


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    Collaborations and top research areas from the last five years

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