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Research Output 1991 2019

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Review article
2001
1 Citation (Scopus)

The marketing planning experience: A UK and Portuguese comparison

Dibb, S., Farhangmehr, M. & Simkin, L., 1 Nov 2001, In : Marketing Intelligence & Planning. 19, 6, p. 409-417 9 p.

Research output: Contribution to journalReview article

Marketing planning
Portugal
Marketing
Planning
Marketing function
1998
72 Citations (Scopus)

Market segmentation: Strategies for success

Dibb, S., 1 Dec 1998, In : Marketing Intelligence & Planning. 16, 7, p. 394-406 13 p.

Research output: Contribution to journalReview article

Market segmentation
Segmentation
Success factors
Guidance
Marketers