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Research Output 1991 2018

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Review article
2018
2 Citations

Big Data, Big Decisions: The Impact of Big Data on Board Level Decision-Making

Merendino, A., Dibb, S., Meadows, M., Quinn, L., Wilson, D., Simkin, L. & Cahnoto, A. 1 Sep 2018 In : Journal of Business Research. 93, p. 67-78 12 p.

Research output: Contribution to journalReview article

Decision making
Environmental change
Cohesion
Strategic decision making
Levels of analysis
2001
1 Citations

The marketing planning experience: A UK and Portuguese comparison

Dibb, S., Farhangmehr, M. & Simkin, L. 1 Nov 2001 In : Marketing Intelligence & Planning. 19, 6, p. 409-417 9 p.

Research output: Contribution to journalReview article

Marketing planning
Portugal
Marketing
Planning
Marketing function
1998
69 Citations

Market segmentation: Strategies for success

Dibb, S. 1 Dec 1998 In : Marketing Intelligence & Planning. 16, 7, p. 394-406 13 p.

Research output: Contribution to journalReview article

Market segmentation
Segmentation
Success factors
Guidance
Marketers