Research Output 1998 2018

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Review article
2001
1 Citations

The marketing planning experience: A UK and Portuguese comparison

Dibb, S., Farhangmehr, M. & Simkin, L. 1 Nov 2001 In : Marketing Intelligence & Planning. 19, 6, p. 409-417 9 p.

Research output: Research - peer-reviewReview article

Marketing planning
Portugal
Marketing
Planning
Turnover
1998
64 Citations

Market segmentation: Strategies for success

Dibb, S. 1 Dec 1998 In : Marketing Intelligence & Planning. 16, 7, p. 394-406 13 p.

Research output: Research - peer-reviewReview article

Market segmentation
Segmentation
Success factors
Guidance
Marketers