If you made any changes in Pure these will be visible here soon.

Research Output

Filter
Editorial
Editorial
File
48 Citations (Scopus)
1018 Downloads (Pure)

Social media's impact on market segmentation and CRM

Simkin, L. & Dibb, S., Aug 2013, In : Journal of Strategic Marketing. 21, 5, p. 391-393 3 p.

Research output: Contribution to journalEditorial

4 Citations (Scopus)