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Research Output 1991 2018

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Editorial
2013
35 Citations
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Social marketing
Marketing theory
Design methodology
Politicians
Managers
4 Citations

Social media's impact on market segmentation and CRM

Simkin, L. & Dibb, S. Aug 2013 In : Journal of Strategic Marketing. 21, 5, p. 391-393 3 p.

Research output: Contribution to journalEditorial