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Research Output 1991 2019

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Editorial
2013
41 Citations (Scopus)
518 Downloads (Pure)
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Social marketing
Marketing theory
Design methodology
Politicians
Managers
4 Citations (Scopus)

Social media's impact on market segmentation and CRM

Simkin, L. & Dibb, S., Aug 2013, In : Journal of Strategic Marketing. 21, 5, p. 391-393 3 p.

Research output: Contribution to journalEditorial