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Research Output

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Editorial
2013
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48 Citations (Scopus)
967 Downloads (Pure)

Social media's impact on market segmentation and CRM

Simkin, L. & Dibb, S., Aug 2013, In : Journal of Strategic Marketing. 21, 5, p. 391-393 3 p.

Research output: Contribution to journalEditorial

4 Citations (Scopus)