Research Output 1998 2018

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2016
1 Citations

Changing times for social marketing segmentation

Dibb, S. 1 Jan 2016 Segmentation in Social Marketing: Process, Methods and Application. Dietrich, T., Rundle-Thiele, S. & Kubacki, K. (eds.). Singapore: Springer Verlag, p. 41-59 19 p.

Research output: Research - peer-reviewChapter

Social Marketing
Marketing
Administrative Personnel
Segmentation
Social marketing
2010
8 Citations

Democracy, surveillance and "knowing what's good for you": The private sector origins of profiling and the birth of "citizen relationship management"

Ball, K., Daniel, E., Dibb, S. & Meadows, M. 11 Jun 2010 Surveillance and Democracy. Haggerty, K. D. & Samatas, M. (eds.). Routledge, p. 111-126 16 p.

Research output: Research - peer-reviewChapter

1 Citations

Target segment strategy

Dibb, S. & Simkin, L. 1 Jan 2010 Marketing Theory: A Student Text. Baker, M. J. & Saren, M. (eds.). Sage, p. 237-260 24 p.

Research output: Research - peer-reviewChapter

2008
2 Citations

Illustrations of the internal management of corporate identity

Simões, C. & Dibb, S. 10 Apr 2008 Facets of Corporate Identity, Communication, and Reputation. Melewar, T. C. (ed.). Routledge, p. 66-80 15 p.

Research output: Research - peer-reviewChapter