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Research Output

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Chapter
2016

Changing times for social marketing segmentation

Dibb, S., 1 Jan 2016, Segmentation in Social Marketing: Process, Methods and Application. Dietrich, T., Rundle-Thiele, S. & Kubacki, K. (eds.). Singapore: Springer Verlag, p. 41-59 19 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

4 Citations (Scopus)

Market Segmentation and Segment Strategy

Simkin, L. & Dibb, S., May 2016, Marketing Theory. Baker, M. J. & Saren, M. (eds.). 3 ed. SAGE Publications, p. 251-282 31 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2013

Leadership Teams Rediscover Market Analysis in Seeking Competitive Advantage and Growth During Economic Uncertainty

Simkin, L. & Dibb, S., 2013, Competitive Intelligence, Analysis and Strategy. Wright, S. (ed.). 1 ed. Routledge, p. 99-108 9 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2010

Democracy, surveillance and "knowing what's good for you": The private sector origins of profiling and the birth of "citizen relationship management"

Ball, K., Daniel, E., Dibb, S. & Meadows, M., 11 Jun 2010, Surveillance and Democracy. Haggerty, K. D. & Samatas, M. (eds.). Routledge, p. 111-126 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

8 Citations (Scopus)

Target segment strategy

Dibb, S. & Simkin, L., 1 Jan 2010, Marketing Theory: A Student Text. Baker, M. J. & Saren, M. (eds.). SAGE Publications, p. 237-260 24 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Citation (Scopus)
2008

Illustrations of the internal management of corporate identity

Simões, C. & Dibb, S., 10 Apr 2008, Facets of Corporate Identity, Communication, and Reputation. Melewar, T. C. (ed.). Routledge, p. 66-80 15 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

3 Citations (Scopus)
2000

Competition, Strategy, Technology and People

Simkin, L. & Dibb, S., 2000, Marketing Communications Classics. Thomson Learning, p. 384-394 10 p.

Research output: Chapter in Book/Report/Conference proceedingChapter