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Research Output 1991 2018

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Book
2016

Marketing: Concepts and Strategies

Dibb, S., Simkin, L., Pride, W. & Ferrell, O. C. 2016 7th Edition ed. Cengage Learning EMEA. 816 p.

Research output: Book/ReportBook

Marketing concept
Marketing
Marketing strategy
Social media marketing
Strategizing
2015

The Private Security State: Surveillance, Consumer Data and the War on Terror

Ball, K., Daniel, E., Dibb, S., Meadows, M., Spiller, K. & Canhoto, A. 2015 1 ed. Copenhagen: CBS Press. 243 p.

Research output: Book/ReportBook

surveillance
private sector
terrorism
customer
national security
2013
Marketing
Marketing management
Module
Strategic marketing
Undergraduate

Market segmentation success: Making it happen!

Dibb, S. & Simkin, L. 1 Jan 2013 Taylor and Francis. 188 p.

Research output: Book/ReportBook

Market segmentation
Segmentation
Marketing
Marketing management
Market selection
2008

Marketing Planning

Simkin, L. & Dibb, S. 2008 1 ed. Cengage Learning EMEA. 288 p.

Research output: Book/ReportBook

Marketing planning
Public sector
Service sector
2004

Marketing Briefs

Dibb, S. & Simkin, L. 2004 2 ed. Butterworth-Heinemann.

Research output: Book/ReportBook

2001

The Marketing Casebook: Cases and Concepts

Dibb, S. & Simkin, L. 2001 2 ed. Cengage Learning EMEA. 384 p.

Research output: Book/ReportBook

1996

The Marketing Planning Workbook

Dibb, S. & Simkin, L. 1996 London: Routledge. 235 p.

Research output: Book/ReportBook

The Market Segmentation Workbook

Dibb, S. & Simkin, L. 1996 1 ed. Cengage Learning EMEA. 240 p.

Research output: Book/ReportBook