Sally Dibb

Professor

19982018
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Research Output 1998 2018

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Book
2016

Marketing: Concepts and Strategies

Dibb, S., Simkin, L., Pride, W. & Ferrell, O. C. 2016 7th Edition ed. Cengage Learning EMEA. 816 p.

Research output: Research - peer-reviewBook

Marketing concept
Marketing
Marketing strategy
Social media marketing
Strategizing
2015

The Private Security State: Surveillance, Consumer Data and the War on Terror

Ball, K., Daniel, E., Dibb, S., Meadows, M., Spiller, K. & Canhoto, A. 2015 1 ed. Copenhagen: CBS Press. 243 p.

Research output: Research - peer-reviewBook

surveillance
private sector
terrorism
customer
national security
2013

Market segmentation success: Making it happen!

Dibb, S. & Simkin, L. 1 Jan 2013 Taylor and Francis. 188 p.

Research output: Research - peer-reviewBook

Market segmentation
Segmentation
Marketing
Marketing management
Market selection