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Fingerprint Fingerprint is based on mining the text of the person's research documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

Engineering & Materials Science

Marketing
Decarbonization
Industry
Retail stores
District heating
Cosmetics
Health
Information services
Wind turbines
Macros
Sales
Fires
Decision making
Wire
Managers
Factor analysis
Regression analysis
Drug products
Medicine
Planning

Business & Economics

Segmentation
Marketing
Market segmentation
Retail
Marketing planning
Financial services
Social marketing
Marketers
Targeting
Customer relationship management
Retailers
Marketing strategy
Industry
Factors
Purchase
Marketing practices
Practice theory