Fingerprint Fingerprint is based on mining the text of the person's research documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

Business & Economics

Segmentation
Market segmentation
Marketing
Social marketing
Retail
Financial services
Targeting
Marketing planning
Practice theory
Acculturation
Smoking
Managers
Consumer behaviour
Marketing practices
Customer relationship management
Research agenda
Marketers
Factors
Purchase
Target markets
Banking
Resources
Health
Organizational factors
New Zealand
Testing
Industry
Retail banking
Marketing orientation
Research priorities
Marketing theory
Government
Cross-cultural comparison
Market orientation
Organizational commitment
Interpersonal trust
Recession
Brand orientation
Consumer vulnerability
Organizational culture
Market analysis
Doctors
Management capability
Consumer trust
Emotion regulation