• 346 Citations
  • 8 h-Index
20102020

Research output per year

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Personal profile

Biography

 

Rui Biscaia joined Coventry University in September 2016 as a Senior Lecturer of Sport Marketing in the School of Marketing and Management. Previously he was an Assistant Professor at European University and invited Assistant Professor at FMH - University of Lisbon. He is Research Fellow of the North American Society for Sport Management since 2016. Rui’s research focuses on consumer behaviour, brand management, and sponsorship in sports and events. He has projects with researchers from Portugal, Spain, England, Estonia, Brazil, United States, Canada, Japan, South Korea, Australia and New Zealand, and has published more than 30 peer-reviewed articles in journals such as Journal of Sport Management, European Sport Management Quarterly, Sport Management Review, International Journal of Sports Marketing and Sponsorship, Sport Marketing Quarterly, International Journal of Clinical and Health Psychology, among others. He has co-authored two books. In 2015, Rui received an honourable mention from the Portuguese Olympic Committee and the Millennium BCP Foundation. He is a member of the editorial board for European Sport Management Quarterly, Sport Management Review, Sport Marketing Quarterly, and Sport, Business, and Management: An International Journal; He is a research member of CIPER (Portugal), associated member of IHC (Portugal) and research associate of SPRINZ (New Zealand). He is currently co-principal investigator of a Marie Curie Research and Innovation Staff Exchange on 'Addressing inequality, enhancing diversity and facilitating greater dialogue in the hosting of sporting mega events'.

Research:

My main research focus is on bridging consumers, organisations, athletes, and sponsors. In doing so, I am interested in aspects such as consumption experiences, online environments, mega sport events, among others. 

Area of Expertise:

  • Sport Marketing
  • Sport Management
  • Event Management
  • Sponsorship
  • Consumer Behaviour

Research Interests

Sport marketing ; Service quality ; Sponsorship ; Sport Brand management; Sport consumer behaviour

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Research Output

  • 1 Citation (Scopus)

    Organizational issues in Olympic Games: A systematic review

    Ribeiro, T., Correia, A., Biscaia, R. & Bason, T., 23 Jan 2020, In : Event Management. (In-Press), p. (In-Press)

    Research output: Contribution to journalArticle

  • Sport Brands: Brand Relationships and Consumer Behavior

    Kunkel, T. & Biscaia, R., 19 Mar 2020, In : Sport Marketing Quarterly. 29, 1, p. 3-17 15 p.

    Research output: Contribution to journalArticle

    Open Access
    File
  • 44 Downloads (Pure)

    The Role of Self-Brand Connection on the Relationship Between Athlete Brand Image and Fan Outcomes

    Kunkel, T., Biscaia, R., Arai, A. & Agyemang, K., May 2020, In : Journal of Sport Management. 34, 3, p. 201-216 16 p.

    Research output: Contribution to journalArticle

    Open Access
    File
  • 41 Downloads (Pure)

    Understanding online event experience: The importance of communication, engagement and interaction

    Kharouf, H., Biscaia, R., Garcia-Perez, A. & Hickman, E., 1 Feb 2020, In : Journal of Business Research. (In-press), p. (In-press)

    Research output: Contribution to journalArticle

  • 1 Citation (Scopus)

    Activities

    • 9 Visiting an external academic institution
    • 6 Editorial activity
    • 5 Invited talk
    • 3 Participation in workshop, seminar, course

    University of Porto

    Rui Biscaia (Supervisor)
    1 Jan 2019 → …

    Activity: Visiting an external institutionVisiting an external academic institution

    Sport Marketing Quarterly (Journal)

    Rui Biscaia (Editorial Board Member)
    Jan 2019

    Activity: Publication peer-review and editorial workEditorial activity

    Universidade Europeia, Lisboa

    Rui Biscaia (Visiting lecturer)
    14 Oct 2019 → …

    Activity: Visiting an external institutionVisiting an external academic institution

    European Sport Management Quarterly (Journal)

    Rui Biscaia (Editorial Board Member)
    Jan 2018 → …

    Activity: Publication peer-review and editorial workEditorial activity

    Co-principal Investigator: EventRights (SEP-210495732)

    Rui Biscaia (Member)
    Nov 2018Oct 2022

    Activity: Other

    Prizes

  • Honourable mention

    Rui Biscaia (Recipient), 2015

    Prize: Prize (including medals and awards)

  • Janet B. Parks NASSM Research Grant Award

    Jushua Lupineck (Recipient) & Rui Biscaia (Recipient), Jun 2018

    Prize: Prize (including medals and awards)

  • NASSM Research Fellow Award

    Rui Biscaia (Recipient), 2016

    Prize: Prize (including medals and awards)