Rui Biscaia

Dr

  • Priory Street, Jaguar Building

    CV1 5FB Coventry

    United Kingdom

20102017

Personal profile

Biography

 

Rui Biscaia joined Coventry University in September 2016 as a Senior Lecturer of Sport Marketing in the School of Marketing and Management. Previously he was an Assistant Professor at European University and invited Assistant Professor at FMH - University of Lisbon. He is Research Fellow of the North American Society for Sport Management. Rui’s research focuses on sports management, namely consumer behaviour, brand management, and sponsorship in this field. He has conducted projects with researchers from Portugal, Spain, Estonia, Brazil, United States, Japan, and New Zealand, and has published more than 25 peer-reviewed articles in journals such as Journal of Sport Management, European Sport Management Quarterly, Sport Management Review, International Journal of Sports Marketing and Sponsorship, Sport Marketing Quarterly, International Journal of Clinical and Health Psychology, among others. He has co-authored two books. In 2015, Rui received an honourable mention from the Portuguese Olympic Committee and the Millennium BCP Foundation. He is a member of the advisory board for Sport, Business, and Management: An International Journal; He is a research member of CIPER (Portugal), associated member of IHC (Portugal) and research associate of SPRINZ (New Zealand).

 

Research:

My main research focus is on bridging consumers, organisations, athletes, and sponsors. In doing so, I am interested in aspects such as consumption experiences, online environments, mega sport events, among others. 

Area of Expertise:

  • Sport Marketing
  • Sport Management
  • Event Management
  • Sponsorship
  • Consumer Behaviour

Research Interests

Sport marketing ; Service quality ; Sponsorship ; Sport Brand management; Sport consumer behaviour

Fingerprint Fingerprint is based on mining the text of the persons scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

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Research Output 2010 2017

A conceptual framework of organizational issues in mega sport events: The case of 2016 Rio Olympic Games

Ribeiro, T., Correia, A., Biscaia, R. & Santos, T. 2017

Research output: Contribution to conferenceAbstract

Olympic Games

A model bridging team brand experience and sponsorship brand experience

Biscaia, R., Trail, G., Ross, S. & Yoshida, M. 24 Feb 2017 In : International Journal of Sports Marketing and Sponsorship. (in press), p. (in press) 39 p.

Research output: Contribution to journalArticle

Sponsorship
Conceptual framework
Interaction
Data base
Research methods

An empirical examination of fan value co-creation through SNS and its consequences

Santos, T., Correia, A., Biscaia, R. & Ribeiro, T. 2017

Research output: Contribution to conferenceAbstract

fan
examination
consequences

Conceptualizing and Measuring Tribal Sports Fans

Hedlund, D., Biscaia, R. & Leal, M. D. C. 2017

Research output: Contribution to conferenceAbstract

fan

Personal and Social Responsibility Among Athletes: The Role of Self-Determination, Achievement Goals and Engagement

Martins, P., Rosado, A., Ferreira, V. & Biscaia, R. 2017 In : Journal of Human Kinetics. 57, p. 39-50 12 p.

Research output: Contribution to journalArticle

Personal Autonomy
Social Responsibility
Athletes
Motivation
Ego

Activities 2009 2016

  • 4 Visiting an external academic institution
  • 3 Participation in workshop, seminar, course
  • 3 Invited talk

The coach as transformational leader of a football organizational culture

Biscaia, R. (Invited speaker)
24 Oct 201630 Oct 2016

Activity: Invited talk

Universidade de Lisboa

Biscaia, R. (Supervisor)
Apr 2015 → …

Activity: Visiting an external academic institution

Universidade de Lisboa

Biscaia, R. (Supervisor)
Jan 2015 → …

Activity: Visiting an external academic institution

Estonian Business School

Biscaia, R. (Supervisor)
Oct 2014Feb 2015

Activity: Visiting an external academic institution

Prizes

Honourable mention

Rui Biscaia (Recipient), 2015

Prize: Prize (including medals and awards)

NASSM Research Fellow Award

Rui Biscaia (Recipient), 2016

Prize: Prize (including medals and awards)