• 423 Citations
  • 10 h-Index
20102020

Research output per year

If you made any changes in Pure these will be visible here soon.

Personal profile

Biography

 

Rui Biscaia joined Coventry University in September 2016 as a Senior Lecturer of Sport Marketing in the School of Marketing and Management. Previously he was an Assistant Professor at European University and invited Assistant Professor at FMH - University of Lisbon. He is Research Fellow of the North American Society for Sport Management since 2016. Rui’s research focuses on consumer behaviour, brand management, and sponsorship in sports and events. He has projects with researchers from Portugal, Spain, England, Germany, Estonia, Brazil, United States, Canada, Japan, South Korea, Australia and New Zealand, and has published more than 40 peer-reviewed articles in journals such as Journal of Business Research, Journal of Sport Management, European Sport Management Quarterly, Sport Management Review, International Journal of Sports Marketing and Sponsorship, Sport Marketing Quarterly, International Journal of Clinical and Health Psychology, among others. He has co-authored two books. In 2015, Rui received an honourable mention from the Portuguese Olympic Committee and the Millennium BCP Foundation. He is a member of the editorial board for European Sport Management Quarterly, Sport Management Review, Sport Marketing Quarterly, and Sport, Business, and Management: An International Journal. He is currently co-principal investigator of a Marie Curie Research and Innovation Staff Exchange on 'Addressing inequality, enhancing diversity and facilitating greater dialogue in the hosting of sporting mega events'.

Research:

My main research focus is on bridging consumers, organisations, athletes, and sponsors. In doing so, I am interested in aspects such as consumption experiences, online environments, mega sport events, among others. 

Area of Expertise:

  • Sport Marketing
  • Sport Management
  • Event Management
  • Sponsorship
  • Consumer Behaviour

Research Interests

Sport marketing ; Service quality ; Sponsorship ; Sport Brand management; Sport consumer behaviour

Fingerprint Dive into the research topics where Rui Biscaia is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output

  • 2 Citations (Scopus)

    Organizational issues in Olympic Games: A systematic review

    Ribeiro, T., Correia, A., Biscaia, R. & Bason, T., 23 Jan 2020, In : Event Management. (In-Press), p. (In-Press)

    Research output: Contribution to journalArticle

  • Sport Brands: Brand Relationships and Consumer Behavior

    Kunkel, T. & Biscaia, R., 19 Mar 2020, In : Sport Marketing Quarterly. 29, 1, p. 3-17 15 p.

    Research output: Contribution to journalArticle

    Open Access
    File
  • 59 Downloads (Pure)

    The Olympic Games’ impact on the development of teachers: the case of Rio 2016 Official Olympic Education Programme

    Ribeiro, T., Correia, A. & Biscaia, R., 12 Oct 2020, (Accepted/In press) In : Educational Review. (In-press), p. (In-press)

    Research output: Contribution to journalArticle

    The Role of Self-Brand Connection on the Relationship Between Athlete Brand Image and Fan Outcomes

    Kunkel, T., Biscaia, R., Arai, A. & Agyemang, K., May 2020, In : Journal of Sport Management. 34, 3, p. 201-216 16 p.

    Research output: Contribution to journalArticle

    Open Access
    File
  • 4 Citations (Scopus)
    55 Downloads (Pure)

    Activities

    • 9 Visiting an external academic institution
    • 7 Editorial activity
    • 5 Invited talk
    • 3 Participation in workshop, seminar, course

    International Journal of Sports Marketing and Sponsorship (Journal)

    Rui Biscaia (Associate Editor)
    Jan 2019 → …

    Activity: Publication peer-review and editorial workEditorial activity

    Sport Marketing Quarterly (Journal)

    Rui Biscaia (Editorial Board Member)
    Jan 2019

    Activity: Publication peer-review and editorial workEditorial activity

    Universidade Europeia, Lisboa

    Rui Biscaia (Visiting lecturer)
    14 Oct 2019 → …

    Activity: Visiting an external institutionVisiting an external academic institution

    University of Porto

    Rui Biscaia (Supervisor)
    1 Jan 2019 → …

    Activity: Visiting an external institutionVisiting an external academic institution

    European Sport Management Quarterly (Journal)

    Rui Biscaia (Editorial Board Member)
    Jan 2018 → …

    Activity: Publication peer-review and editorial workEditorial activity

    Prizes

  • Honourable mention

    Rui Biscaia (Recipient), 2015

    Prize: Prize (including medals and awards)

  • Janet B. Parks NASSM Research Grant Award

    Jushua Lupineck (Recipient) & Rui Biscaia (Recipient), Jun 2018

    Prize: Prize (including medals and awards)

  • NASSM Research Fellow Award

    Rui Biscaia (Recipient), 2016

    Prize: Prize (including medals and awards)