Research Output per year
Personal profile
Biography
Rui Biscaia joined Coventry University in September 2016 as a Senior Lecturer of Sport Marketing in the School of Marketing and Management. Previously he was an Assistant Professor at European University and invited Assistant Professor at FMH - University of Lisbon. He is Research Fellow of the North American Society for Sport Management since 2016. Rui’s research focuses on consumer behaviour, brand management, and sponsorship in sports and events. He has projects with researchers from Portugal, Spain, England, Germany, Estonia, Brazil, United States, Canada, Japan, South Korea, Australia and New Zealand, and has published more than 40 peer-reviewed articles in journals such as Journal of Business Research, Journal of Sport Management, European Sport Management Quarterly, Sport Management Review, International Journal of Sports Marketing and Sponsorship, Sport Marketing Quarterly, International Journal of Clinical and Health Psychology, among others. He has co-authored two books. In 2015, Rui received an honourable mention from the Portuguese Olympic Committee and the Millennium BCP Foundation. He is a member of the editorial board for European Sport Management Quarterly, Sport Management Review, Sport Marketing Quarterly, and Sport, Business, and Management: An International Journal. He is currently co-principal investigator of a Marie Curie Research and Innovation Staff Exchange on 'Addressing inequality, enhancing diversity and facilitating greater dialogue in the hosting of sporting mega events'.
Research:
My main research focus is on bridging consumers, organisations, athletes, and sponsors. In doing so, I am interested in aspects such as consumption experiences, online environments, mega sport events, among others.
Area of Expertise:
- Sport Marketing
- Sport Management
- Event Management
- Sponsorship
- Consumer Behaviour
Research Interests
Sport marketing ; Service quality ; Sponsorship
; Sport Brand management; Sport consumer behaviour
Fingerprint Dive into the research topics where Rui Biscaia is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output
Ableism as a regulator of social practice and disabled people's self-determination to participate in sport and physical activity
Brittain, I., Biscaia, R. & Gerard, S., 3 Mar 2020, In : Leisure Studies. 39, 2, p. 209-224 16 p.Research output: Contribution to journal › Article
2
Citations
(Scopus)
Organizational issues in Olympic Games: A systematic review
Ribeiro, T., Correia, A., Biscaia, R. & Bason, T., 23 Jan 2020, In : Event Management. (In-Press), p. (In-Press)Research output: Contribution to journal › Article
Sport Brands: Brand Relationships and Consumer Behavior
Kunkel, T. & Biscaia, R., 19 Mar 2020, In : Sport Marketing Quarterly. 29, 1, p. 3-17 15 p.Research output: Contribution to journal › Article
Open Access
File
The Olympic Games’ impact on the development of teachers: the case of Rio 2016 Official Olympic Education Programme
Ribeiro, T., Correia, A. & Biscaia, R., 12 Oct 2020, (Accepted/In press) In : Educational Review. (In-press), p. (In-press)Research output: Contribution to journal › Article
The Role of Self-Brand Connection on the Relationship Between Athlete Brand Image and Fan Outcomes
Kunkel, T., Biscaia, R., Arai, A. & Agyemang, K., May 2020, In : Journal of Sport Management. 34, 3, p. 201-216 16 p.Research output: Contribution to journal › Article
Open Access
File
4
Citations
(Scopus)
55
Downloads
(Pure)
Activities
International Journal of Sports Marketing and Sponsorship (Journal)
Rui Biscaia (Associate Editor)Jan 2019 → …
Activity: Publication peer-review and editorial work › Editorial activity
Sport Marketing Quarterly (Journal)
Rui Biscaia (Editorial Board Member)Jan 2019
Activity: Publication peer-review and editorial work › Editorial activity
Universidade Europeia, Lisboa
Rui Biscaia (Visiting lecturer)14 Oct 2019 → …
Activity: Visiting an external institution › Visiting an external academic institution
University of Porto
Rui Biscaia (Supervisor)1 Jan 2019 → …
Activity: Visiting an external institution › Visiting an external academic institution
European Sport Management Quarterly (Journal)
Rui Biscaia (Editorial Board Member)Jan 2018 → …
Activity: Publication peer-review and editorial work › Editorial activity
Prizes
Best Development Paper Award (Runner up) - Marketing and Retail
Rui Biscaia (Recipient) & Andre Soares (Recipient), 2017
Prize: Other distinction
Janet B. Parks NASSM Research Grant Award
Jushua Lupineck (Recipient) & Rui Biscaia (Recipient), Jun 2018
Prize: Prize (including medals and awards)
Press / Media
Interview with Dr. Rui Biscaia: Sport Management and Academia
3/01/17
1 item of Media coverage
Press/Media: Other
Os adeptos e os clubes. Será que apenas conta o resultado? [Supporters and clubs. Is it all about the score?]
28/12/16
1 item of Media coverage
Press/Media: Expert Comment
Sporting tem os adeptos mais comprometidos com o clube. [Sporting has the most committed supporters]
22/08/16
1 item of Media coverage
Press/Media: Research
Adeptos leoninos são os que se sentem mais próximos do clube. [Lion supporters are the ones who feel closer to the club]
2/01/16
1 item of Media coverage
Press/Media: Research
Experiência dos espectadores nas instalações de desporto e entretenimento: A chave para aumentar a assistência durante a época.
16/07/15
1 item of Media coverage
Press/Media: Expert Comment