Rebecca Ryder-Caddy

Fashion Psychology; Fashion Practice; Fashion Communication; children; childrenswear; Pedagogy; Technology; Fashion and Textiles; Computer Aided Design; Digital Design; Digital Fashion; Virtual Fashion

Rebecca Ryder-Caddy is a Fashion practitioner and educator with expertise in Fashion Communication and a particular interest in how Fashion Practice can support the experience of the wearer / user. This is at the core of her ongoing PhD study which centres around Fashion practice and communication with children. Rebecca has worked within Higher Education in the area of Fashion since 2007 and has taught students at all levels of undergraduate study in the specific areas of communication, CAD (Adobe and Lectra), portfolio presentation, design, fashion promotion, social media and marketing. As well as positions within Coventry School of Art and Design (Coventry University), and earlier with the University of Derby, Rebecca has experience from the fashion industry through a number of positions including a design role within men’s casual, smart and denim wear; a role as the sole designer for multi-product activewear and performance skiwear for men, women and children and has worked as a creative consultant with both a heritage label as well as a celebrity endorsed loungewear brand. In addition to these positions, she has gained experience in the field of costume design and wardrobe services for both film and television productions. These varied positions ensure a broad understanding of the industry is present and her ongoing research reflects an interest in progression and innovation within fashion which extends to her research informed teaching.