Projects per year
Personal profile
Biography
Dr Ayoubi is Associate Professor (Research) at Global Learning Centre. He was Associate Professor and Curriculum Lead for Strategy Subject Area at School of Strategy and Leadership and Associate Research Member at GLEA Research Centre at Coventry University. He is a Principal Fellow of the Higher Education Academy (Advance HE) in UK and Fellow of the Royal Society of Arts. At academic levels, he held the positions of Quantitative Institutional Researcher at the University of Glamorgan in Wales; Consultant for the UNDP; Visiting Research Fellow in the field of HE Governance at University of Kassel in Germany; Senior Projects and Internationalisation Consultant and PhD supervisor at Cardiff Met University; Assistant and Associate Professor of Strategic Management, Leadership and Organisational Studies for 8 years when he taught courses in Organisation Theory, Organisational Behaviour, Strategy, Leadership Skills, Business Case Studies, Strategic Marketing, and Managerial Economics at undergraduate and postgraduate levels.
He received his PhD degree in managing Internationalisation and partnerships of UK universities and MA degree from the University of Nottingham/School of Education and Business School in UK funded jointly by Chevening Scholarships and Fellowships, Nottingham and Damascus Universities. Earlier, he received three degrees; which are Postgraduate Diploma in Business Studies, Advanced Postgraduate Diploma in Business and Computing, and Bachelor of Arts in Business. In the latter degree, he was ranked the first graduated student amongst his colleagues.
Dr Ayoubi is the Editor in Chief for Journal of Marketing of Higher Education published by Taylor and Francis and ex-Associate Editor for the same journal; Member of the editorial board of International Journal of Educational Management published by Emerald; and Arab Economics and Business Journal published by Elsevier. He contributed as author and reviewer to several international academic journals published by Emerald, Taylor & Francis and others. He has written more than 50 academic articles, conference papers and country reports in the field of HE management, marketing, internationalisation and leadership. His work was mainly published in Studies in Higher Education Journal, Journal of Marketing for Higher Education, Strategic Marketing Journal, European Journal of Higher Education, Employee Relations Journal, International Journal of Educational Management, Personnel Review, Education and Training Journal, International Higher Education Journal, Journal of Management Development, Leadership and Organisation Development Journal, International Journal of Organizational Analysis, Journal of Studies in International Education, Public Organisation Review, Euromed Journal of Business, Journal of Further and Higher Education, International Journal of Management Education, Interntional Journal of Public Administration, Handbook of Internationalisation of Higher Education, and University World News.
Before joining Coventry University as Associate Professor in Business Strategy, from 2007 until early 2016, Dr Ayoubi was the director, coordinator and senior focal point of Tempus, Erasmus Mundus and Erasmus+ Programmes, and European HE programmes in Syria (with a total value of over 15 million euros for Syria). Managing a team of 5 support staff and 5 HE reform experts; following up the implementation of more than 40 Tempus and Erasmus+ partnerships’ projects aiming at developing educational capacity, and involved in monitoring for and reporting to the European Commission, European Delegation and Minister of HE; and successfully developed huge networks in the international market, including mainly Europe and the MENA regions. In his previous work at Cardiff Met University, he was involved in preparing several policy reports, studies and reviews that support the internationalisation strategy of the university, including mainly leading a Badge of Comprehensive Internationalisation for Cardiff Metropolitan University offered by International Association of Universities to be the first university awarded this badge. In addition, he was the core leading person for writing international projects’ proposals for the international and partnerships office. He, with a team of four people, targeted funds from Erasmus+ Key Action 1+2 (mainly CBHE Projects), British Council, SPHEIR Programme, Higher Education Leadership Foundation, and UKCISA Grants Scheme.
Furthermore, he has three PhDs and five MPhil completions. He also supervised the work of three post doctorate researchers in the field of higher education management. Dr Ayoubi acts as internal and external examiner for several PhD/MPhil theses in UK and internationally.
He was an expert for several HE funded projects from the EU and other funding bodies, such as, Establishing an Internationalisation of HE Network for the MENA Region; Internationalisation of HE regional meetings for the Netherlands Institutes in the Middle East; Middle East Research and Innovation Dialogue (MERID), and Science4Refugees, Scholarship Programmes to support Palestinian Refugee access to higher education in Lebanon.
Prior to the political unrest in Syria, Dr Ayoubi was national counterpart for Fact Finding Mission of Said Business School at Oxford University to Syria for a Leadership programme, and supervisor for 10 VIPs candidates from public, private and NGO sectors; Team member for the Fact Finding Mission of DAAD to Syria to develop a Centre of Research in HE; and National counterpart for MTEF, team member for Quality Assurance, information systems and Steering Committee member for an EU funded project for upgrading the HE system in Syria, Ministry of HE (value of 10 million Euros).
He act as contributor to the political dialogue in HE with the EC for the MENA, and was involved in several missions for upgrading the HE system in Syria supported by the EU, UNDP and others. His methods of managing strategic cooperation and partnerships in the HE sector developed in his PhD thesis was published in a book called «Strategic Management and Globalization: The M4O and 5S Methods and International Partnerships in Universities».
In October 2015 he was ranked third in Syria in English publications in business and managemen indexed in Scopus, according to the Erasmus+ Report of indexing international Syrian researchers. In July 2018, he received Cardiff Metropolitan University Vice Chancellor’s Awards for Excellence in Global Diplomacy and Engagement.
Research Interests
Dr Ayoubi main research interests is higher education management including mainly:
Strategy and management of internationalisation;leadership; strategic management in the sector; youth issues in the sector; HE in conflict zones, management and marketing of HE; CRM strategy and IS in HE; labour market and employability of graduates; HRM in HE and modelling and system thinking in HE sector, global governance, diplomacy and social responsibility of the HE sector.
PhD Project
- Ms Lamiaa Hassan, Thesis title: An investigation of the academic advising process in Egyptian HE Sector: A comprehensive case study approach (PhD, Cardiff Metropolitan University, UK, 2018), completed.
- Ms Nourhan Hamdi, Thesis title: Social networking sites in HE: A communities of inquiry-based study (PhD, Cardiff Metropolitan University, UK, 2019), completed.
- Mr Alex Addae Korankey, Thesis title: A comprehensive framework to investigate the phenomenon of Microfinance in Ghana (PhD, Cardiff Metropolitan University, UK, 2020), completed.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Strategic management and globalization in the HE sector, Doctorate, Strategic Management and Globalization: The M4O and 5S Methods and International Partnerships in Universities, University of Nottingham
Feb 2001 → May 2006
Award Date: 15 Dec 2006
Strategic Management , MA, University of Nottingham
Sept 1999 → Aug 2000
Award Date: 15 Dec 2000
Computing and Economics, Postgraduate Diploma, University of Aleppo
Sept 1997 → Jul 1998
Award Date: 15 Jul 1998
Business Studies, Postgraduate Diploma, University of Aleppo
Sept 1996 → Jul 1997
Award Date: 15 Jul 1997
Business Administration and Economics, Degree, University of Aleppo
Sept 1992 → Jul 1996
Award Date: 15 Jul 1996
External positions
Editor in Chief for Journal of Marketing for Higher Education, Taylor and Francis
1 Jan 2019 → …
Fellow, FRSA, Royal Society of Arts
1 Dec 2017 → …
Invited lecturer, New Trends in Marketing (MBA candidates, the Pharmaceutical Syndicate), Arab Academy for Science, Technology and Maritime Transport
Jul 2017
Associate Editor in Chief for Journal of Marketing for Higher Education, Taylor and Francis
May 2017 → Dec 2018
Fellow, CMI , Chartered Management Institute
Jun 2016 → Jun 2017
Senior Projects and Internationalisation Consultant, and PhD supervisor at Cardiff School of Management , Cardiff Metropolitan University
Dec 2015 → Jan 2020
Associate Professor in Strategic Management, Damascus University
May 2015 → Dec 2015
National Director for ERASMUS+ Programme in Syria, European Commission and Ministry of Higher Education
Jan 2014 → Feb 2016
Part Time Lecturer in Strategic Management, Arab International University
Sept 2013 → Aug 2014
Assistant Professor in Strategic Management, Damascus University
Sept 2011 → Apr 2015
Part Time Lecturer of Leadership Skills (MBA), Higher Institute for Business Administration
Sept 2007 → Aug 2008
Part Time Lecturer, Syrian Virtual University (Online)
Sept 2007 → Aug 2011
National Consultant, United Nations Development Programme
Feb 2007 → Jul 2007
Lecturer/Senior Lecturer in Strategic Management, Damascus University
Jan 2007 → Aug 2011
National Director for TEMPUS Programme and Erasmus Mundus Programme, European Commission and Ministry of Higher Education
Jan 2007 → Dec 2013
Quantitative Institutional Researcher, and Lecturer of Research Methods, University of Glamorgan
Jan 2006 → Jun 2006
Part time Information Technology Support Officer and Tutor, University of Nottingham
Sept 2002 → Aug 2005
Teaching Assistant, Damascus University
Sept 1998 → Aug 1999
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Collaborations and top research areas from the last five years
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International Writing Workshops Alumni Programme
Angelov, D., Clouder, D., Ayoubi, R. & Crawford, M.
28/03/23 → 28/03/25
Project: Other
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Transferring the experience of Higher Education AcadeMy fellowships from UK to TNE partners: Pathway for EmpoweriNg female academics in the Higher Education Sector in Egypt
Ayoubi, R., Clisby, S., Crawford, M. & Orsini-Jones, M.
15/12/22 → 31/01/24
Project: Research
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Bespoke Strategy Training Course for the Department for International Trade in UK
1/09/22 → 31/08/25
Project: Other
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Empowering Women Leadership in Higher Education Towards Digitalisation and Globalisation Ages
Nguyen, T., Dang, Q., Ayoubi, R. & Andrikopoulos, P.
1/02/22 → 31/01/25
Project: Internally funded project
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Academic Resources Planning System (ARPS): Application to assurance of learning in Oman
Ayoubi, R., Khashab, B. & Alraja, M. N.
1/09/21 → 1/05/23
Project: Research
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A revisit to the role of gender, age, subjective and objective knowledge in consumers’ attitudes towards organic food
Attieh, L. & Ayoubi, R., 3 Apr 2023, In: Journal of Strategic Marketing. 31, 3, p. 499-515 17 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile8 Citations (Scopus)72 Downloads (Pure) -
A revisit to the role of gender in moderating the effect of emotional intelligence on leadership effectiveness: A study from Egypt
Nabih, Y., Massoud, H., Ayoubi, R. & Crawford, M., 21 May 2023, (E-pub ahead of print) In: Cogent Business and Management. 10, 2, 18 p., 2215078.Research output: Contribution to journal › Article › peer-review
Open AccessFile12 Downloads (Pure) -
Analysing enterprise resources for developing CRM framework in higher education institutions
Khashab, B., Gulliver, S., Ayoubi, R. & Strong, C., 24 Nov 2022, In: Journal of Enterprise Information Management. 35, 6, p. 1639-1657 19 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile2 Citations (Scopus)78 Downloads (Pure) -
Contexts of organizational learning in developing countries: the role of training programmes in Egyptian public banks
Mousa, M., Massoud, H. & Ayoubi, R., 6 Apr 2022, In: Personnel Review. 51, 3, p. 1169-1186 18 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile13 Citations (Scopus)97 Downloads (Pure) -
Do governmental institutions’ readiness Influence citizens’ acceptance of e-services? Technology task fit, system quality, and facilitating conditions as antecedents
Alraja, M., Khashab, B., Ayoubi, R. & Shah, M., 11 May 2022, (Accepted/In press).Research output: Contribution to conference › Paper › peer-review
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European, Asian, Middle Eastern, North African Conference on Management and Information Systems (EAMMIS), Coventry University, UK. (Event)
Rami Ayoubi (Advisory Board Member)
May 2022Activity: Publication peer-review and editorial work › Editorial activity
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1st International Conference on Emerging issues in Management, Economics, Accounting and Finance
Rami Ayoubi (Scientific Committee Member)
10 Apr 2019 → 11 Apr 2019Activity: Participating in or organising an event › Participation in conference
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Journal of Marketing for Higher Education (Journal)
Rami Ayoubi (Editor-in-chief)
2019 → …Activity: Publication peer-review and editorial work › Editorial activity
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The Learning Organisation (Journal)
Rami Ayoubi (Peer Reviewer)
2018 → …Activity: Publication peer-review and editorial work › Editorial activity
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Journal of Marketing for Higher Education (Journal)
Rami Ayoubi (Associate Editor)
2018 → 2019Activity: Publication peer-review and editorial work › Editorial activity
Prizes
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A CBRL Visiting Research Fellow Scholarship at the University of Kassel in Germany
Ayoubi, Rami (Recipient), 2012
Prize: Other distinction
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Chevening and Commonwealth Scholarship
Ayoubi, Rami (Recipient), 1999
Prize: Prize (including medals and awards)
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Damascus University Scholarship
Ayoubi, Rami (Recipient), 2001
Prize: Prize (including medals and awards)
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Nottingham University Alumni Scholarship
Ayoubi, Rami (Recipient), 2002
Prize: Prize (including medals and awards)
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Outstanding Researcher Award in English Publications indexed in Scopus for Damascus University Social Sciences field
Ayoubi, Rami (Recipient), 2014
Prize: Prize (including medals and awards)