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Research Interests

Pietro P. Frigenti joined Coventry on September 2020,as a Lecturer in Digital Marketing. Before Coventry, Pietro worked at Aston Business School (UK) for 2 years as a Lecturer in Marketing, and previously worked for 3 years as a Graduate Teaching Assistant in Marketing at Salford Business School, the University of Salford (UK). Along with his Teaching Assistantship, he began his Ph.D. studies in the area of branding in Higher Education, focusing on the implementation of internal branding in Universities, completed on October 2020. Before Higher Education, Pietro worked in the private sector in the field of Marketing and Digital Marketing for several years, working in different counties across Europe, gaining practical expertise and diversity awareness.  Pietro is a Fellow of the Higher Education Academy and a Member of the Chartered Institute of Marketing. Pietro's main interests are in the fields of Branding, Internal Branding, Marketing, Digital Marketing and SMEs.

Education/Academic qualification

Business and Management, Doctorate, University of Salford

Award Date: 20 Oct 2020

Marketing Management, MSc, University of Sheffield

Award Date: 1 Oct 2015

Marketing and Communications, Degree, University of Salerno

Award Date: 20 Sep 2014

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