Pete McLuskie


Accepting PhD Students

Willing to speak to media

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Personal profile



My first job was as a welder with GEC. Several years later I returned to education and gained a first class degree in the History of Design and the Visual Arts from Staffordshire Polytechnic. I went on to pursue post graduate studies in the area of Film and TV Studies at the University of Warwick before taking up professional roles in the media sector. I became interested in the professional journey of media practitioners, particularly their (often) precarious move into self-employment and enterprise development. This interest lead to professional roles in business support and sector development in the creative and media sector and included setting up and managing two large scale support projects and devising and managing an award-winning international animation festival. My interest in teaching has been a thread through this journey and for the past 15 years I have been involved in part-time teaching at several universities, including the University of Warwick, Worcester University, Derby University and The Open University. In 2015 I took up a full time teaching role at Coventry University where I teach modules on creativity, innovation and business start-up.


Research Interests

Entrepreneurship Education; Cultural and Creative industries; Cultural and creative entrepreneurship; Design Thinking

Vision Statement


My current research interests include Creative Entrepreneurship and the role of Effectuation.

I am currently jointly supervising a PhD candidate who is exploring cultural entrepreneurship.


Areas of Expertise:


Business start up; Cultural Entrepreneurship; Design Thinking

Education/Academic qualification

International Enterprise Educators Programme (IEEP)

1 Mar 201421 Aug 2016

Television Studies, Doctorate, University of Warwick

4 Oct 199418 Jun 1998

Film & TV Studies, MA, University of Warwick

4 Oct 199122 Aug 1992

History of Design & the Visual Arts, Degree, Staffordshire University

4 Oct 198718 Jun 1990

External positions

External Examiner, Plymouth College of Art

28 Nov 2016 → …

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Research Output 2015 2019

  • 3 Paper
  • 2 Conference proceeding
  • 2 Article
  • 1 Book/Film/Article review

Design Thinking and Enterprise Education

McLuskie, P. & Dewitt, S., 2019, Proceedings of the 14th European Conference on Innovation and Entrepreneurship. Liargovas, P. & Kakouris, A. (eds.). acpi

Research output: Chapter in Book/Report/Conference proceedingConference proceeding


Entrepreneurial Identity and Education in the Field of Mountain-Bike Training

Dobson, S. & McLuskie, P., 7 Nov 2018, (Accepted/In press).

Research output: Contribution to conferencePaper


Design Thinking and the Promise of Utopia

McLuskie, P., 6 Sep 2017, European Conference on Innovation & Entrepreneurship. p. 819-822 4 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding


Entrepreneurial Intent and Experience: A five-year study of undergraduate students at induction at a UK University

Williamson, T., Smith, K. & McLuskie, P., 8 Nov 2017, (Accepted/In press).

Research output: Contribution to conferencePaper

Activities 2018 2018

  • 1 Publication peer-review
  • 1 Membership of network

ISBE Creative Industries Special Interest Group (External organisation)

Pete McLuskie (Member)
28 Mar 2018 → …

Activity: MembershipMembership of network

Institute of Small Business and Entrepreneurship (ISBE) Conference 2018 (Event)

Pete McLuskie (Peer Reviewer)
28 Mar 2018 → …

Activity: Publication peer-review and editorial workPublication peer-review


App funding competition

Pete McLuskie (Recipient), 20 Apr 2018

Prize: Prize (including medals and awards)