Photo of Pete McLuskie

Pete McLuskie


    Accepting PhD Students

    Willing to speak to media

    • Source: Scopus
    • Calculated based on no. of publications stored in Pure and citations from Scopus

    Research activity per year

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    Personal profile



    I began my career in engineering with GEC. Several years later I returned to education and gained a first-class degree in the History of Design and the Visual Arts from Staffordshire Polytechnic. I went on to pursue post-graduate studies in the area of Film and TV Studies at the University of Warwick before taking up professional roles in the media sector. I became interested in the professional journey of media practitioners, particularly their (often) precarious move into self-employment and enterprise development. This interest lead to professional roles in business support and sector development in the creative and media sector and included setting up and managing two large scale support projects and devising and managing an award-winning international animation festival. My interest in teaching has been a thread through this journey and for the past 15 years I have been involved in part-time teaching at several universities, including the University of Warwick, Worcester University, Derby University and The Open University. In 2015 I took up a full-time teaching role at Coventry University where I teach modules on creativity, innovation and business start-up.


    Research Interests

    Entrepreneurship Education; Cultural and Creative industries; Cultural and creative entrepreneurship; Design Thinking

    Vision Statement


    My current research interests include Creative Entrepreneurship and the role of Effectuation.

    I am currently jointly supervising a PhD candidate who is exploring cultural entrepreneurship.


    Areas of Expertise:


    Business start up; Cultural Entrepreneurship; Design Thinking

    Education/Academic qualification

    International Enterprise Educators Programme (IEEP)

    1 Mar 201421 Aug 2016

    Award Date: 5 Sep 2016

    Television Studies, Doctorate, University of Warwick

    4 Oct 199418 Jun 1998

    Award Date: 18 Jun 1998

    Film & TV Studies, MA, University of Warwick

    4 Oct 199122 Aug 1992

    Award Date: 22 Aug 1992

    History of Design & the Visual Arts, Degree, Staffordshire University

    4 Oct 198718 Jun 1990

    Award Date: 22 Jun 1990

    External positions

    External Examiner, Plymouth College of Art

    28 Nov 2016 → …


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