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Personal profile



My first job was as a welder with GEC. Several years later I returned to education and gained a first class degree in the History of Design and the Visual Arts from Staffordshire Polytechnic. I went on to pursue post graduate studies in the area of Film and TV Studies at the University of Warwick before taking up professional roles in the media sector. I became interested in the professional journey of media practitioners, particularly their (often) precarious move into self-employment and enterprise development. This interest lead to professional roles in business support and sector development in the creative and media sector and included setting up and managing two large scale support projects and devising and managing an award winning international animation festival. My interest in teaching has been a thread thought this journey and for the past 15 years I have been involved in part time teaching at several universities, including the University of Warwick, Worcester University, Derby University and The Open University. In 2015 I took up a full time teaching role at Coventry University where I teach modules on creativity, innovation and business start-up.


Research Interests

Entrepreneurship Education; Cultural and Creative industries; Cultural and creative entrepreneurship; Design Thinking

Vision Statement


My current research interests include Creative Entrepreneurship and the role of Effectuation.

I am currently jointly supervising a PhD candidate who is exploring cultural entrepreneurship.


Areas of Expertise:


Business start up; Cultural Entrepreneurship; Design Thinking

Education/Academic qualification

Television Studies, Doctorate, University of Warwick

4 Oct 199418 Jun 1998

Film & TV Studies, MA, University of Warwick

4 Oct 199122 Aug 1992

History of Design & the Visual Arts, Degree, Staffordshire University

4 Oct 198718 Jun 1990

External positions

External Examiner, Plymouth College of Art

28 Nov 2016 → …

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

utopia Social Sciences
music Social Sciences
funding Social Sciences
pedagogics Social Sciences
classroom Social Sciences
Entrepreneurship Business & Economics
Creative industries Business & Economics
Cultural industries Business & Economics

Research Output 2017 2017

  • 1 Conference proceeding
  • 1 Paper

Design Thinking and the Promise of Utopia

McLuskie, P. 6 Sep 2017 European Conference on Innovation & Entrepreneurship. p. 819-822 4 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding


Entrepreneurial Intent and Experience: A five-year study of undergraduate students at induction at a UK University

Williamson, T., Smith, K. & McLuskie, P. 8 Nov 2017 (Accepted/In press)

Research output: Contribution to conferencePaper

Activities 2018 2018

  • 1 Publication peer-review
  • 1 Membership of network

ISBE Creative Industries Special Interest Group (External organisation)

McLuskie, P. (Member)
28 Mar 2018 → …

Activity: Membership of network

Institute of Small Business and Entrepreneurship (ISBE) Conference 2018 (Event)

McLuskie, P. (Peer Reviewer)
28 Mar 2018 → …

Activity: Publication peer-review


App funding competition

Pete McLuskie (Recipient), 20 Apr 2018

Prize: Prize (including medals and awards)