Paul Herriotts is Professor of Transport Design at the National Transport Design Centre at Coventry University. He brings both academic and industrial experience to his post, having been the Design Ergonomics Technical Specialist at Jaguar Land Rover, based in their Gaydon design studio for many years until May 2019. His professional background is in Design Ergonomics / Human Factors with a focus on user-centered design and passenger experience. His PhD related to car design for older drivers. His recent work includes research into motion sickness and he holds associated patents. In addition to his mainstream automotive work, Paul is a passionate advocate of inclusive design, with a focus on designing for older people and those with sight loss.

• A human-centered design professional with 20 years private sector industrial experience coupled with around 10 year academic/research experienc

• A champion of user centered design and participatory design in research and industry

• A well-qualified and experienced Design Ergonomics professional, who works in both industrial and academic environments, he is practiced in project delivery to tight deadlines, applied research and two-way knowledge transfer between universities and industry.