Nigel Walton


    Accepting PhD Students

    PhD projects

    Technological innovation, platform Internet companies and digital disruption, competitive strategy.

    Willing to speak to media

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    Personal profile

    Research Interests

    My research interests are in the area of platform ecosystems and digital disruprion. This includes innovation, digital technologies and Big Data. I am interested in the disruptive impact of these technologies and their implications for competitive strategy.

    My PhD analysed the role of data as a driver of innovation and the extent to which two-sided paltform (Internet) companies were more innovative as a result of their large data resoures compared to traditional, linear businesses.

    I have also written two books that explore the relevance of strategic models and neo-classical approaches to strategy in the platform driven economy. These publications are titled: The Internet as a technology-Based Ecosystem: A New Approach to the Analaysis of Business, Industries and Markets and Technology Strategy.

    I have also written a book chapter that analyses the Internet as a small business e-commerce ecosystem and I am currently wrting a number of journal articles that explore data as a driver of innovation in the platform age and how the circular economy can benefit from the adoption of platform business models and the likely challenges.



    Expertise related to UN Sustainable Development Goals

    In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

    • SDG 8 - Decent Work and Economic Growth
    • SDG 12 - Responsible Consumption and Production

    Education/Academic qualification

    Business, Doctorate, The Extent to Which Data-Rich Firms Operating Two-Sided Platform-Ecosystem Business Models are Able to Use Data to Gain an Innovation Advantage Over Established One-Sided Companies. , Coventry University

    26 Sept 201118 Apr 2018

    Award Date: 18 Apr 2018

    Teaching, Postgraduate Certificate, Post Graduate Certificate in Learning & Teaching in Higher Education, University of Worcester

    28 Feb 200924 Feb 2010

    Award Date: 24 Feb 2010

    Business, MBA, Master of Business Administration, Open University

    28 Feb 199131 Dec 1993

    Award Date: 31 Dec 1993

    Marketing, Postgraduate Diploma, Post Graduate Diploma in Marketing, Chartered Institute of Marketing

    30 Sept 198831 Dec 1989

    Award Date: 31 Dec 1989

    Humanities, Degree, BA Honours Degree in Humanities, Teesside University

    30 Sept 197726 Jun 1980

    Award Date: 26 Jun 1980

    External positions

    Director of Studies DBA Professional Doctorate Programme, University of Gloucestershire

    30 Apr 2020 → …

    External Examiner, Royal Agricultural University

    31 Aug 2018 → …

    Associate Lecturer - Strategy, Open University

    17 Mar 1999 → …


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