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Personal profile


Naomi completed her Masters and PhD research at the University of Reading in 2010, studying mothers’ experiences of both breast- and bottle-feeding. This combined in-depth interviews with a Theory of Planned Behaviour survey in order to identify factors most associated with infant feeding decisions during pregnancy and at six weeks and six months postnatal.

Naomi moved to the Health Behaviour Research Centre, UCL in April 2010 where she analysed data from the Physical Exercise and Appetite in Children Study (PEACHES) - specifically investigating adiposity change in children between 7 and 11 years. Naomi also investigated the role of social norms for diet – investigating whether messages indicating high social norms for positive health behaviours could motivate people to eat more fruit and vegetables or make weight-loss attempts.

In June 2012 Naomi joined Coventry University in a joint role with the Primary Care Research Network in order to develop research in how to best support breastfeeding duration within primary care.

Research Interests

Infant and childhood nutrition; The role of social norms in dietary choices; Health behaviour interventions in primary care; Psychological interventions to support breastfeeding

Vision Statement

With a high disease burden attributed to obesity and unhealthy eating patterns that are resistant to change it is essential that children develop healthy feeding habits from early in life. Breastfeeding has an important role to play in this as it is associated with improved regulation of food intake. However, despite knowledge of the many benefits associated with breastfeeding, mothers often stop earlier than intended, with difficulties that could be prevented with good support. I hope to explore ways to support breastfeeding and healthy eating from primary and community services so they become part of family life for all.

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Projects 2018 2019

What is the best way to promote self-efficacy using digital interventions? A systematic review with meta-analysis

Newby, K., Teah, G., Cooke, R., Li, X., Brown, K., Salisbury-Finch, B., Kwah, K., Bartle, N., Curtis, K., Fulton, E., Parsons, J., Dusseldorp, E. & Williams, S.


Project: Research

Research Output 2008 2019

Underage drinking as a natural part of growing up: A UK study of parental beliefs

Fulton, E., Baines, D. & Bartle, N., 17 May 2019, In : Drugs & Alcohol Today. (In-press), p. (In-press)

Research output: Contribution to journalArticle

Open Access
alcohol consumption

A randomised controlled trial of the effectiveness of a breastfeeding training DVD on improving breastfeeding knowledge and confidence among healthcare professionals in China

Ma, Y., Wallace, L., Qu, L. Q., Kosmala-Anderson, J. & Bartle, N., 27 Mar 2018, In : BMC Pregnancy and Childbirth. 18, 80, 11 p., 80.

Research output: Contribution to journalArticle

Open Access
Breast Feeding
Randomized Controlled Trials
Delivery of Health Care
Control Groups
11 Citations (Scopus)
Open Access
Self Efficacy
Breast Feeding
Infant Behavior
Feeding Behavior

Systematic development of an online intervention to support infant feeding (iFeed)

Bartle, N., Brown, K., Gokal, K., Law, S., Moody, L. & Dale, J., 22 Feb 2017.

Research output: Contribution to conferenceAbstract

Open Access
Bottle Feeding
Breast Feeding
7 Citations (Scopus)
Open Access
Hospital Units
United Nations

Activities 2011 2017

  • 3 Participation in conference
  • 2 Publication peer-review

Nutrition and Nurture in Infancy and Childhood: Biocultural perspectives

Naomi Bartle (Speaker)
13 Jun 2017

Activity: Participating in or organising an eventParticipation in conference

UCL Centre for Behaviour Change Digital Health Conference 2017

Naomi Bartle (Speaker)
23 Feb 2017

Activity: Participating in or organising an eventParticipation in conference

Journal of Human Lactation (Journal)

Naomi Bartle (Peer Reviewer)
2014 → …

Activity: Publication peer-review and editorial workPublication peer-review

British Journal of Health Psychology (Journal)

Naomi Bartle (Peer Reviewer)
2012 → …

Activity: Publication peer-review and editorial workPublication peer-review

UK Society of Behavioural Medicine 7th Annual Scientific Meeting

Naomi Bartle (Speaker)
12 Dec 2011

Activity: Participating in or organising an eventParticipation in conference