Personal profile


Naomi completed her Masters and PhD research at the University of Reading in 2010, studying mothers’ experiences of both breast- and bottle-feeding. This combined in-depth interviews with a Theory of Planned Behaviour survey in order to identify factors most associated with infant feeding decisions during pregnancy and at six weeks and six months postnatal.

Naomi moved to the Health Behaviour Research Centre, UCL in April 2010 where she analysed data from the Physical Exercise and Appetite in Children Study (PEACHES) - specifically investigating adiposity change in children between 7 and 11 years. Naomi also investigated the role of social norms for diet – investigating whether messages indicating high social norms for positive health behaviours could motivate people to eat more fruit and vegetables or make weight-loss attempts.

In June 2012 Naomi joined Coventry University in a joint role with the Primary Care Research Network in order to develop research in how to best support breastfeeding duration within primary care.

Research Interests

Infant and childhood nutrition; The role of social norms in dietary choices; Health behaviour interventions in primary care; Psychological interventions to support breastfeeding

Vision Statement

With a high disease burden attributed to obesity and unhealthy eating patterns that are resistant to change it is essential that children develop healthy feeding habits from early in life. Breastfeeding has an important role to play in this as it is associated with improved regulation of food intake. However, despite knowledge of the many benefits associated with breastfeeding, mothers often stop earlier than intended, with difficulties that could be prevented with good support. I hope to explore ways to support breastfeeding and healthy eating from primary and community services so they become part of family life for all.

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

Breast Feeding Medicine & Life Sciences
England Medicine & Life Sciences
Macropodidae Medicine & Life Sciences
Touch Medicine & Life Sciences
Social Norms Medicine & Life Sciences
Self Efficacy Medicine & Life Sciences
Snacks Medicine & Life Sciences
Child Behavior Medicine & Life Sciences

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Research Output 2008 2017

Breast Feeding
Self Efficacy
Infant Behavior
Feeding Behavior
Insurance Benefits

Systematic development of an online intervention to support infant feeding (iFeed)

Bartle, N., Brown, K., Gokal, K., Law, S., Moody, L. & Dale, J. 22 Feb 2017

Research output: Contribution to conferenceAbstract

Breast Feeding
Bottle Feeding
4 Citations
Hospital Units
United Nations
4 Citations

Emergence and persistence of overweight and obesity in 7-to 11-year-old children

Bartle, N., Hill, C., Webber, L., van Jaarsveld, C. H. M. & Wardle, J. 2013 In : Obesity Facts. 6, 5, p. 415-423

Research output: Contribution to journalArticle

Pediatric Obesity
Waist Circumference

Activities 2011 2017

  • 3 Participation in conference
  • 2 Publication peer-review

UCL Centre for Behaviour Change Digital Health Conference 2017

Bartle, N. (Speaker)
23 Feb 2017

Activity: Participation in conference

Nutrition and Nurture in Infancy and Childhood: Biocultural perspectives

Bartle, N. (Speaker)
13 Jun 2017

Activity: Participation in conference

Journal of Human Lactation (Journal)

Bartle, N. (Peer Reviewer)
2014 → …

Activity: Publication peer-review

British Journal of Health Psychology (Journal)

Bartle, N. (Peer Reviewer)
2012 → …

Activity: Publication peer-review

UK Society of Behavioural Medicine 7th Annual Scientific Meeting

Bartle, N. (Speaker)
12 Dec 2011

Activity: Participation in conference