Mujahid has joined Coventry University in 2016 after completing his PhD from Alliance Manchester Business School (AMBS), The University of Manchester, being awarded the prestigious Commonwealth Scholarship. He is a Fellow of Higher Education Academy (FHEA)

His research interest broadly lies in the areas of Adoption/Implication of Technology,  Strategic Marketing innovation, Dynamic capability and Responsible and Sustainable Outcomes. His research works have been accepted and presented in various leading conferences and journals (ABS 4 and ABS 3*) of business, management and marketing.

One of his research papers has been featured in TIME Magazine (https://time.com/7022660/shein-ai-fast-fashion/). The title of the paper is “Unleashing the power of artificial intelligence for climate action in industrial markets (published in Industrial Marketing Management (ABS 3*)

He has gained extensive academic experience, as he delivered several academic responsibilities in the area of marketing, management and quantitative research methods in IBA, University of Dhaka, The University of Manchester and University of Chester. Moreover, he has delivered various consultancy projects with Swisscontact, The British Council, KATALYST (DFID-funded Swisscontact-project), G4S, International Financial Corporation (IFC) and with a leading Price Comparison Website of the UK. He held memberships of Chartered Institute of Marketing (CIM) and American Marketing Association.

Presently he is supervising Doctoral Candidates (PhD and DBA) in various areas such as technology adoption, service innovation, employee engagement, big data and policy reformulation.

Mujahid's research interests cover a wide area which includes, but were not limited to, the following points.

• Implications of technological advancement for addressing social and environmental issues
• Digital vulnerability and Wellbeing of the vulnerable community (e.g., ethnic community, refugees)
• Impact of Industry 5.0 (AI, IoT, Big Data, Analytics) on
  • Marketing innovation
  • Service design and delivery
  • Consumption behavior
• Implications of Technological Transformation in organization's decision making 
• Dynamic capability and organization's strategic orientation
• Value co-creation, Value co-destruction and Value Appropriation
• Social Enterprises/Business and sustainable development

As mentioned his research works have been accepted and presented in various leading conferences and journals of information system, business, management and marketing such as, British Journal of Management (ABS 4*), Psycholoy & Marketing (ABS 3*), Industrial Marketing Management (ABS 3*), Journal of Business Research (ABS 3*), Production Planning and Control (ABS 3*), Annals of Operations Research (ABS 3*), Technological Forecasting and Social Change (ABS 3*), Information System Frontiers (ABS 3*), Journal of Marketing Management, Journal of Strategic Marketing, American Marketing Association (AMA) conference, Academy of Marketing Science (AMS) conference, European Marketing Academy (EMAC) conference and Academy of Marketing (AM) conference. Several of his works are presently under review (R&R) in leading journals.

Through his research works he has gained expertise and experience in Mixed method as his works applied both qualitative and quantitative research.