• 3 Citations
  • 1 h-Index
20152019
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Personal profile

Research Interests

 

Mujahid has joined Coventry University as Lecturer in Marketing in 2016. His main duties revolve around delivering teaching responsibilities, leading modules, providing academic support and carrying out research projects. He has completed his PhD from Alliance Manchester Business School (AMBS), The University of Manchester, being awarded the prestigious Commonwealth Scholarship.

He has gained extensive academic experience, as he delivered several academic responsibilities in the area of marketing, management and quantitative research methods in IBA, University of Dhaka, The University of Manchester and University of Chester. Moreover, he has delivered various consultancy projects with Swisscontact, The British Council, KATALYST (DFID-funded Swisscontact-project), G4S, International Financial Corporation (IFC) and with a leading Price Comparison Website of the UK. He held memberships of Chartered Institute of Marketing (CIM) and American Marketing Association.

His research interest lies in the areas of firm’s strategic orientation, value creation, customer engagement and employee engagement. His research works have been accepted and presented in various leading conferences and journals of business and marketing such as Technological Forecasting and Social Change, Journal of Strategic, Strategic Change American Marketing Association (AMA) conference, Academy of Marketing Science (AMS) conference, European Marketing Academy (EMAC) conference and Academy of Marketing (AM) conference.

 

Research:

 

Mujahid’s area of research interest revolves around customer co-creation of value, firm’s strategic market orientation (both internal and external), engagement (customer and employee) and their impact on firm’s performance. He has successfully delivered research projects in the areas of market orientation, employee dissonance, firm performance in the context of service industries and consumers’ online behaviour with regard to price comparison websites.

As mentioned his research works have been accepted and presented in various leading conferences and journals of information systen, business and marketing such as Technological Forecasting and Social Change, informataion System Frontiers, Journal of Marketing Management, Journal of Strategic Marketing, Strategic Change, Information Systmems Management, American Marketing Association (AMA) conference, Academy of Marketing Science (AMS) conference, European Marketing Academy (EMAC) conference and Academy of Marketing (AM) conference. Several of his works are presently under review (R&R) with ABS 2* and ABS 3* journals. He also have few works in the pipeline targeting ABS 3* journals. 

Through his research works he has gained experitise and experience in Mixed method as his works applied both qualitative and quantitaitve research.

Research Interests

Technology in marketing, Big data analytpics capability, Consumer behavior, Service marketing and management, Unconventional marketing communications, Marketing strategy; Customer engagement; Employee engagement; Strategic orientation; Customer co-creation of value, Bottom of the pyramid (BoP) market.

Education/Academic qualification

MBA, IBA, Unversity of Dhaka

Doctorate, University of Manchester

Fingerprint Dive into the research topics where Mujahid Mohiuddin Babu is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Research Output 2015 2019

  • 3 Citations
  • 1 h-Index
  • 6 Article
  • 4 Conference proceeding
  • 1 Chapter
2 Citations (Scopus)

Technology upgrading through co-creation of value in developing societies: Analysis of the mobile telephone industry in Bangladesh

Dey, B. L., Mohiuddin Babu, M., Rahman, M., Dora, M. & Mishra, N., 24 May 2018, In : Technological Forecasting and Social Change. (In-Press), p. (In-Press)

Research output: Contribution to journalArticle

Cell Phones
Bangladesh
Telephone
Industry
Developing countries
Open Access
File
Employee commitment
Customer orientation
Employees
Strategic orientation
Performance measures
Purchase
Perceived value
Retailers
Online shopping
Customer satisfaction

Factors influencing customer satisfaction and switching intention: A study of the UK mobile telecom market

Mohiuddin Babu, M., Dey, B. L., Al-Karaghouli, W., Minov, S., Ayios, A., Muhammad, S. S. & Binsardi, B., 7 Feb 2019, (Accepted/In press) In : Information Systems Management. (In-press), p. (In-press)

Research output: Contribution to journalArticle

Impact of market orientation on firm’s customer-based performance: The moderating role of employee orientation

Mohiuddin Babu, M., Liu, H., Jayawardhena, C. & Dey, B. L., 29 Jan 2019, (Accepted/In press) In : Journal of Marketing Management. (In-Press), p. (In-Press)

Research output: Contribution to journalArticle

Employees
Market orientation
Robustness
Service industries
Firm size

Activities 2010 2017

  • 5 Membership of network
  • 1 Consultancy

Academy of Marketing (AM) (External organisation)

Mujahid Mohiuddin Babu (Member)
20172018

Activity: MembershipMembership of network

EMAC (External organisation)

Mujahid Mohiuddin Babu (Member)
20172018

Activity: MembershipMembership of network

Chartered Institute of Marketing (External organisation)

Mujahid Mohiuddin Babu (Member)
Nov 2015Nov 2016

Activity: MembershipMembership of network

American Marketing Association (AMA) (External organisation)

Mujahid Mohiuddin Babu (Member)
20152016

Activity: MembershipMembership of network

Academy of Marketing Science, World Marketing Congress (External organisation)

Mujahid Mohiuddin Babu (Member)
20152016

Activity: MembershipMembership of network