• 10 Citations
  • 2 h-Index
20152020

Research output per year

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Personal profile

Research Interests

 

Mujahid has joined Coventry University as Lecturer in Marketing in 2016. His main duties revolve around delivering teaching responsibilities, leading modules, providing academic support and carrying out research projects. He has completed his PhD from Alliance Manchester Business School (AMBS), The University of Manchester, being awarded the prestigious Commonwealth Scholarship.

He has gained extensive academic experience, as he delivered several academic responsibilities in the area of marketing, management and quantitative research methods in IBA, University of Dhaka, The University of Manchester and University of Chester. Moreover, he has delivered various consultancy projects with Swisscontact, The British Council, KATALYST (DFID-funded Swisscontact-project), G4S, International Financial Corporation (IFC) and with a leading Price Comparison Website of the UK. He held memberships of Chartered Institute of Marketing (CIM) and American Marketing Association.

His research interest lies in the areas of firm’s strategic orientation, value creation, customer engagement and employee engagement. His research works have been accepted and presented in various leading conferences and journals of business and marketing such as Technological Forecasting and Social Change, Journal of Strategic, Strategic Change American Marketing Association (AMA) conference, Academy of Marketing Science (AMS) conference, European Marketing Academy (EMAC) conference and Academy of Marketing (AM) conference.

 

Research:

 

Mujahid’s area of research interest revolves around customer co-creation of value, firm’s strategic market orientation (both internal and external), engagement (customer and employee) and their impact on firm’s performance. He has successfully delivered research projects in the areas of market orientation, employee dissonance, firm performance in the context of service industries and consumers’ online behaviour with regard to price comparison websites.

As mentioned his research works have been accepted and presented in various leading conferences and journals of information systen, business and marketing such as Technological Forecasting and Social Change (ABS 3*), Informataion System Frontiers (ABS 3*), Journal of Marketing Management, Journal of Strategic Marketing, Strategic Change, Information Systmems Management, Internet Research, American Marketing Association (AMA) conference, Academy of Marketing Science (AMS) conference, European Marketing Academy (EMAC) conference and Academy of Marketing (AM) conference. Several of his works are presently under review (R&R) with ABS 2* and ABS 3* journals. He also have few works in the pipeline targeting ABS 3* journals. 

Through his research works he has gained experitise and experience in Mixed method as his works applied both qualitative and quantitaitve research.

Research Interests

Mujahid's research interests cover a wide area which includes, but were not limited to, the following points.

  • Technology in marketing
  • Big data analytpics capability and its application
  • Artifiical Intelligence and its application
  • Smartphone/Mobile apps and their impact
  • Consumer behavior
  • Service marketing and management
  • Marketing communicaton theory and strategy
  • Unconventional marketing communications (e.g., influencer, content)
  • Word of mouth marketing (offline and e-WoM)
  • Marketing strategy: Operational level and corporate level
  • Customer engagement
  • Employee engagement
  • Strategic orientation
  • Customer co-creation of value
  • Bottom of the pyramid (BoP) market
  • Branding strategy 

Education/Academic qualification

MBA, IBA, Unversity of Dhaka

Doctorate, University of Manchester

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Research Output

  • 10 Citations
  • 2 h-Index
  • 7 Article
  • 4 Conference proceeding
  • 1 Chapter
  • 1 Paper

Technology upgrading through co-creation of value in developing societies: Analysis of the mobile telephone industry in Bangladesh

Dey, B. L., Mohiuddin Babu, M., Rahman, M., Dora, M. & Mishra, N., Aug 2019, In : Technological Forecasting and Social Change. 145, p. 413-425 13 p.

Research output: Contribution to journalArticle

Open Access
  • 7 Citations (Scopus)
    Open Access
    File
  • 163 Downloads (Pure)
  • The Role of Speed on Customer Satisfaction and Switching Intention: A Study of the UK Mobile Telecom Market

    Dey, B. L., Al-Karaghouli, W., Minov, S., Mohiuddin Babu, M., Ayios, A., Muhammad, S. S. & Binsardi, B., 2020, In : Information Systems Management. 37, 1, p. 2-15 14 p.

    Research output: Contribution to journalArticle

  • Impact of market orientation on firm’s customer-based performance: The moderating role of employee orientation

    Mohiuddin Babu, M., Liu, H., Jayawardhena, C. & Dey, B. L., 2019, In : Journal of Marketing Management. 35, 7-8, p. 662-692 31 p.

    Research output: Contribution to journalArticle

  • 1 Citation (Scopus)

    Activities

    • 5 Membership of network
    • 1 Consultancy

    EMAC (External organisation)

    Mujahid Mohiuddin Babu (Member)
    20172018

    Activity: MembershipMembership of network

    Academy of Marketing (AM) (External organisation)

    Mujahid Mohiuddin Babu (Member)
    20172018

    Activity: MembershipMembership of network

    Academy of Marketing Science, World Marketing Congress (External organisation)

    Mujahid Mohiuddin Babu (Member)
    20152016

    Activity: MembershipMembership of network

    American Marketing Association (AMA) (External organisation)

    Mujahid Mohiuddin Babu (Member)
    20152016

    Activity: MembershipMembership of network

    Chartered Institute of Marketing (External organisation)

    Mujahid Mohiuddin Babu (Member)
    Nov 2015Nov 2016

    Activity: MembershipMembership of network