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Michael Goatman

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Personal profile


Michael Goatman BA(Hons) MA(Res) MCSD FRSA is a Product/Industrial Designer who worked in industry for fifteen years before moving to teaching and leadership in Higher Education

Following a period of five years in consultancy in SE England he was with Philips Design for ten years, first in the UK and then at the Philips Global Design Centre in Eindhoven, The Netherlands. Mike moved into Higher Education in 1992, starting Industrial Design at the University of Hertfordshire, which he led for 15 years before moving on to Cranfield University where he began a ‘Cox Centre of Excellence’, a HEFCE-funded collaboration between Cranfield University and the University of the Arts London to create interdisciplinary design professionals. The course was one of the Business Week ‘World’s 30 Best Design Schools’ in 2009. He moved to Coventry University to become Head of Industrial Design in 2010

In connection with student education and development of design issues Mike has had long associations with Canon, Xerox, Samsung and particularly Imagination, the leading UK Brand Experience agency, as well as links in the product design business

Mike's primary research area has been the investigation of intelligent products, and the study of interdisciplinary design in the relationship of design process methods used by creative design, engineering and management. In this he was a member of the Design Council Interdisciplinary Design Network between 2007 and 2011, with whom he was part of delegations to Europe, Korea and China resulting in reports published by the Design Council. Mike is an elected member of the Chartered Society of Designers and Fellow of the Royal Society of Arts

External positions

Professional member, British Industrial Design Association

Fellow, Chartered Management Institute

Member, Chartered Society of Designers

Senior Fellow, Higher Education Academy (HEA)

Member, Higher Education Interest Group, BIDA

Fellow, Royal Society of Arts

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Research Output 2009 2017

Innovation should be taught to all 14 to 16 year olds in schools

Goatman, M., 8 Sep 2017.

Research output: Contribution to conferencePaper

Industrial design
Open Access
educational offerings

What is Industrial Design? Providing a Guide for University Applicants

Goatman, M., May 2013, 2nd International Conference for Design Education Researchers. Oslo

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Activities 2002 2018

  • 3 Participation in conference
  • 1 Oral presentation

Year of STEM: 'Art, Engineering, Design: a Career'

Michael Goatman (Speaker)
21 Jun 2018

Activity: Talk or presentationOral presentation

Design Principles and Practices, Japan

Michael Goatman (Speaker)
6 Mar 20138 Mar 2013

Activity: Participating in or organising an eventParticipation in conference

CIRP conference

Michael Goatman (Speaker)
1 Aug 2007

Activity: Participating in or organising an eventParticipation in conference

Design and Emotion Conference: the experience of everyday things

Michael Goatman (Speaker)
1 Jul 2002

Activity: Participating in or organising an eventParticipation in conference