Projects per year
Personal profile
Vision Statement
I am interested in the use of data, particularly customer/consumer data, by organisations of all kinds; the analysis of “big data” to support decision-making and enhance strategic conversations; and the impact of data sharing and privacy on customer behaviours and new business models.
My research explores the use of strategy tools, such as scenario planning and visioning, during strategic conversations involving managers and other organisational stakeholders. In relation to mergers and acquisitions, I am also investigating the importance of corporate communications while the M&A deal progresses, and the factors that impact upon the success of the all-important post-merger integration phase.
Biography
Maureen Meadows is Professor of Strategic Management at the Centre for Business in Society (CBiS) at Coventry University. Maureen spent ten years at the Open University Business School, including five years as Head of Department for Strategy and Marketing, OUBS, and leader of the MBA module in strategic management. She was previously at Warwick Business School for thirteen years, where she directed the MSc in Management Science and Operational Research for five years.
Formerly Chair of the Special Interest Group in Strategy at the British Academy of Management (BAM), Maureen is now a member of BAM Council. With a background in mathematics, statistics and operational research, Maureen has over 20 years’ experience of working with customer data and analytics, both as a practitioner in the financial services sector and an academic. She has published on the progress and problems experienced by organisations working on strategic projects such as market segmentation, relationship marketing and customer relationship management.
She was a co-investigator on the Leverhulme-funded Project 'Taking Liberties?' concerning public/private blurring in the surveillance society, and she is currently a co-investigator on an EPSRC-funded project ‘Monetize Me? Privacy and the Quantified Self in the Digital Economy’.
Research Interests
strategic management; use of strategy tools; customer data, big data and data management; privacy and new business models; mergers and acquisitions
Education/Academic qualification
Doctorate, Doctor of Philosophy, Open University
1 Jan 2015 → 4 Jun 2016
Award Date: 4 Jun 2016
MSc, Management Science and Operational Research, University of Warwick
1 Sept 1986 → 31 Aug 1987
Award Date: 1 Sept 1987
Degree, Mathematics BA (Hons.), University of Oxford
1 Sept 1983 → 31 Aug 1986
Award Date: 1 Sept 1986
Fingerprint
- 1 Similar Profiles
Collaborations and top research areas from the last five years
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BAF Project: Developing & Enhancing the Implementation of Board Assurance Frameworks in the 14 Territorial NHS Boards in Scotland.
Enang, I. (Principal Investigator), Murray, J. (Co-Investigator), Mackie, R. (Co-Investigator), Gill, M. (Co-Investigator), Meadows, M. (Co-Investigator), Robins, J. (Co-Investigator), Karlsson-Brown, P. (Co-Investigator), Goyal, R. (Co-Investigator) & Coleman, A. (Co-Investigator)
Project: Internally funded project
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Understanding consumer behaviour in green technologies to promote green growth in small businesses
Yoruk, E. (Principal Investigator), Dibb, S. (Co-Investigator) & Meadows, M. (Co-Investigator)
2/01/23 → 31/12/24
Project: Internally funded project
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Creative Accounting: Evolving Mindsets for Business and Finance Professionals
Merendino, A. (Principal Investigator), Meadows, M. (Co-Investigator), Henry, N. (Co-Investigator), Delahunta, S. (Co-Investigator) & McGuigan, N. (Co-Investigator)
1/01/23 → 10/07/23
Project: Research
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The Hybrid Business Model in the Museums Sector
Merendino, A. (Principal Investigator) & Meadows, M. (Principal Investigator)
1/01/22 → 31/12/22
Project: Research
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Co-designing Digital Strategies for the Museum and Education Sectors
Merendino, A. (Principal Investigator) & Meadows, M. (Co-Investigator)
2/11/21 → 31/12/22
Project: Research
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Exploring the Potential for Theory Elaboration to Strengthen CSR Theorisation and to Offer Enhanced CSR Theory: The Role of Grounded Theory
Koleva, P. & Meadows, M., 16 Feb 2025, (E-pub ahead of print) In: Business & Society. (In-Press), p. (In-Press) 39 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Fostering sustainable retail business innovations by understanding consumer acceptance of food waste reducing business models
Ruetgers, L., Lazell, J., Meadows, M. & Bos, E., 24 Jan 2025, (E-pub ahead of print) In: Business Strategy and the Environment. (In-Press), p. (In-Press) 23 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile1 Downloads (Pure) -
The impact of communications and emotions on merger and acquisition success: Does anyone care how you feel about your deal?
Angwin, D. N., Meadows, M., Luo, Y. & Yakis-Douglas, B., 31 Jan 2025, (E-pub ahead of print) In: European Management Journal. (In-Press), p. (In-Press) 14 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile2 Downloads (Pure) -
Problematizing Strategic Alliance Research: Challenges, Issues and Paradoxes in the New Era
He, Q., Meadows, M., Angwin, D., Gomes, E. & Child, J., Jan 2024, In: International Journal of Management Reviews. 26, 1, p. 3-7 5 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile3 Citations (Scopus)168 Downloads (Pure) -
Sent to Coventry! Creatively (Re)Capturing Accounting’s Purpose
McGuigan, N., Merendino, A., Vaughan, J., Henry, N., Meadows, M. & Delahunta, S., 27 Aug 2024, (Accepted/In press) In: Accounting, Auditing and Accountability Journal. (In-Press), p. (In-Press)Research output: Contribution to journal › Article › peer-review
Activities
- 3 Participation in conference
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84th Annual Meeting of the Academy of Management (AoM)
An, J. (Contributor), Yoruk, E. (Speaker) & Meadows, M. (Contributor)
9 Aug 2024 → 13 Aug 2024Activity: Participating in or organising an event › Participation in conference
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British Academy of Management
Cao, D. (Speaker), Meadows, M. (Speaker) & Wong, D. (Speaker)
4 Sept 2018 → 6 Sept 2018Activity: Participating in or organising an event › Participation in conference
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3rd international conference on marketing, strategy & policy
Cao, D. (Speaker), Meadows, M. (Speaker) & Wong, D. (Speaker)
10 Apr 2018Activity: Participating in or organising an event › Participation in conference
Press/Media
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Big Data, Big Capabilities: Developing the Senior Finance Professionals of the Future to Exploit the Benefits of Big Data
Merendino, A. & Meadows, M.
13/04/21
1 Media contribution
Press/Media: Public Engagement Activities
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GDPR: ten easy steps all organisations should follow
Degli Esposti, S. & Meadows, M.
20/02/18
1 Media contribution
Press/Media: Research