Maureen Meadows

Professor, Professor

    • Source: Scopus
    • Calculated based on number of publications stored in Pure and citations from Scopus
    19982022

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    Personal profile

    Vision Statement

    I am interested in the use of data, particularly customer/consumer data, by organisations of all kinds; the analysis of “big data” to support decision-making and enhance strategic conversations; and the impact of data sharing and privacy on customer behaviours and new business models.

    My research explores the use of strategy tools, such as scenario planning and visioning, during strategic conversations involving managers and other organisational stakeholders. In relation to mergers and acquisitions, I am also investigating the importance of corporate communications while the M&A deal progresses, and the factors that impact upon the success of the all-important post-merger integration phase.

    Biography

    Maureen Meadows is Professor of Strategic Management at the Centre for Business in Society (CBiS) at Coventry University. Maureen spent ten years at the Open University Business School, including five years as Head of Department for Strategy and Marketing, OUBS, and leader of the MBA module in strategic management. She was previously at Warwick Business School for thirteen years, where she directed the MSc in Management Science and Operational Research for five years.

    Formerly Chair of the Special Interest Group in Strategy at the British Academy of Management (BAM), Maureen is now a member of BAM Council. With a background in mathematics, statistics and operational research, Maureen has over 20 years’ experience of working with customer data and analytics, both as a practitioner in the financial services sector and an academic. She has published on the progress and problems experienced by organisations working on strategic projects such as market segmentation, relationship marketing and customer relationship management.

    She was a co-investigator on the Leverhulme-funded Project 'Taking Liberties?' concerning public/private blurring in the surveillance society, and she is currently a co-investigator on an EPSRC-funded project ‘Monetize Me? Privacy and the Quantified Self in the Digital Economy’.

    Research Interests

    strategic management; use of strategy tools; customer data, big data and data management; privacy and new business models; mergers and acquisitions

    Education/Academic qualification

    Doctorate, Open University

    1 Jan 20154 Jun 2016

    Award Date: 4 Jun 2016

    MSc, University of Warwick

    1 Sep 198631 Aug 1987

    Award Date: 1 Sep 1987

    Degree, University of Oxford

    1 Sep 198331 Aug 1986

    Award Date: 1 Sep 1986

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