Research Output per year
Personal profile
Vision Statement
I am interested in the use of data, particularly customer/consumer data, by organisations of all kinds; the analysis of “big data” to support decision-making and enhance strategic conversations; and the impact of data sharing and privacy on customer behaviours and new business models.
My research explores the use of strategy tools, such as scenario planning and visioning, during strategic conversations involving managers and other organisational stakeholders. In relation to mergers and acquisitions, I am also investigating the importance of corporate communications while the M&A deal progresses, and the factors that impact upon the success of the all-important post-merger integration phase.
Biography
Maureen Meadows is Professor of Strategic Management at the Centre for Business in Society (CBiS) at Coventry University. Maureen spent ten years at the Open University Business School, including five years as Head of Department for Strategy and Marketing, OUBS, and leader of the MBA module in strategic management. She was previously at Warwick Business School for thirteen years, where she directed the MSc in Management Science and Operational Research for five years.
Formerly Chair of the Special Interest Group in Strategy at the British Academy of Management (BAM), Maureen is now a member of BAM Council. With a background in mathematics, statistics and operational research, Maureen has over 20 years’ experience of working with customer data and analytics, both as a practitioner in the financial services sector and an academic. She has published on the progress and problems experienced by organisations working on strategic projects such as market segmentation, relationship marketing and customer relationship management.
She was a co-investigator on the Leverhulme-funded Project 'Taking Liberties?' concerning public/private blurring in the surveillance society, and she is currently a co-investigator on an EPSRC-funded project ‘Monetize Me? Privacy and the Quantified Self in the Digital Economy’.
Research Interests
strategic management; use of strategy tools; customer data, big data and data management; privacy and new business models; mergers and acquisitions
Education / Academic qualification
Doctorate, Open University
1 Jan 2015 → 4 Jun 2016
MSc, University of Warwick
1 Sep 1986 → 31 Aug 1987
Degree, University of Oxford
1 Sep 1983 → 31 Aug 1986
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Research Output 1998 2017
Data privacy: Users' thoughts on quantified self personal data
Spiller, K., Ball, K., Bandara, A., Meadows, M., McCormick, C., Nuseibeh, B. & Price, B. A. 1 Oct 2017 Self-Tracking: Empirical and Philosophical Investigations. Springer International Publishing, p. 111-124 14 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
Don’t throw rocks from the side-lines: A sociomaterial exploration of organizational blogs as boundary objects
Daniel, E., Hartnett, E. & Meadows, M. 2017 In : Information Technology & People. 30, 3, p. 542-561 20 p.Research output: Contribution to journal › Article
Engaging With Environmental Stakeholders: Routes To Building Environmental Capabilities In The Context Of The Low Carbon Economy
Baranova, P. & Meadows, M. 18 Jan 2017 In : Business Ethics: A European Review. 26, 2, p. 112-129 18 p.Research output: Contribution to journal › Article
Future-making: Inclusive design and smart cities
Meadows, M. & Kouw, M. 1 Mar 2017 Interactions, 24, 2, p. 52-56 5 p.Research output: Contribution to specialist publication › Article
Improving Scenario Methodology: Theory and Practice: Introduction to the Special Issue
Wright, G., Meadows, M., Tapinos, E., O'Brien, F. & Pyper, N. Nov 2017 In : Technological Forecasting and Social Change. (in press), p. (in press) 5 p.Research output: Contribution to journal › Editorial
Press / Media
GDPR: ten easy steps all organisations should follow
Sara Degli Esposti & Maureen Meadows
20/02/18
1 media contribution
Press / Media: Research