Projects per year
I am interested in the use of data, particularly customer/consumer data, by organisations of all kinds; the analysis of “big data” to support decision-making and enhance strategic conversations; and the impact of data sharing and privacy on customer behaviours and new business models.
My research explores the use of strategy tools, such as scenario planning and visioning, during strategic conversations involving managers and other organisational stakeholders. In relation to mergers and acquisitions, I am also investigating the importance of corporate communications while the M&A deal progresses, and the factors that impact upon the success of the all-important post-merger integration phase.
Maureen Meadows is Professor of Strategic Management at the Centre for Business in Society (CBiS) at Coventry University. Maureen spent ten years at the Open University Business School, including five years as Head of Department for Strategy and Marketing, OUBS, and leader of the MBA module in strategic management. She was previously at Warwick Business School for thirteen years, where she directed the MSc in Management Science and Operational Research for five years.
Formerly Chair of the Special Interest Group in Strategy at the British Academy of Management (BAM), Maureen is now a member of BAM Council. With a background in mathematics, statistics and operational research, Maureen has over 20 years’ experience of working with customer data and analytics, both as a practitioner in the financial services sector and an academic. She has published on the progress and problems experienced by organisations working on strategic projects such as market segmentation, relationship marketing and customer relationship management.
She was a co-investigator on the Leverhulme-funded Project 'Taking Liberties?' concerning public/private blurring in the surveillance society, and she is currently a co-investigator on an EPSRC-funded project ‘Monetize Me? Privacy and the Quantified Self in the Digital Economy’.
strategic management; use of strategy tools; customer data, big data and data management; privacy and new business models; mergers and acquisitions
Doctorate, Open University
1 Jan 2015 → 4 Jun 2016
Award Date: 4 Jun 2016
MSc, University of Warwick
1 Sep 1986 → 31 Aug 1987
Award Date: 1 Sep 1987
Degree, University of Oxford
1 Sep 1983 → 31 Aug 1986
Award Date: 1 Sep 1986
- 1 Similar Profiles
Dive into details
Select a country/territory to view shared publications and projects
- 1 Finished
Exploring the Multidimensional and Multilevel Characteristics of User Engagement in Green Technologies to Promote Green Growth
1/09/17 → 31/07/19
Project: Internally funded project
Meadows, M., Merendino, A., Dibb, S., Garcia-Perez, A., Hinton, M., Papagiannidis, S., Pappas, I. & Wang, H., Feb 2022, In: Technological Forecasting and Social Change. 175, 121315.
Research output: Contribution to journal › Short survey › peer-review
Ferreira, C., Merendino, A. & Meadows, M., 22 Jun 2021, (E-pub ahead of print) In: Information Systems Frontiers. (In-Press), p. (In-Press)
Research output: Contribution to journal › Article › peer-reviewOpen AccessFile1 Downloads (Pure)
Koleva, P. & Meadows, M., Dec 2021, In: Journal of Business Ethics. 174, 4, p. 783-804 22 p.
Research output: Contribution to journal › Article › peer-review
Merendino, A. & Meadows, M., Jun 2021, Coventry University. 32 p.
Research output: Book/Report › Other report › peer-reviewOpen AccessFile283 Downloads (Pure)
Understanding consumers’ social media engagement behaviour: An examination of the moderation effect of social media contextCao, D., Meadows, M., Wong, D. & Xia, S., Jan 2021, In: Journal of Business Research. 122, p. 835-846 12 p.
Research output: Contribution to journal › Article › peer-reviewOpen AccessFile
- 3 Participation in conference
Dongmei Cao (Speaker), Maureen Meadows (Speaker) & Donna Wong (Speaker)10 Apr 2018
Activity: Participating in or organising an event › Participation in conference
Press / Media
Big Data, Big Capabilities: Developing the Senior Finance Professionals of the Future to Exploit the Benefits of Big Data
1 Media contribution
Press/Media: Public Engagement Activities
Sara Degli Esposti & Maureen Meadows
1 Media contribution