• 338 Citations
  • 10 h-Index
19982020

Research output per year

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Personal profile

Vision Statement

I am interested in the use of data, particularly customer/consumer data, by organisations of all kinds; the analysis of “big data” to support decision-making and enhance strategic conversations; and the impact of data sharing and privacy on customer behaviours and new business models.

My research explores the use of strategy tools, such as scenario planning and visioning, during strategic conversations involving managers and other organisational stakeholders. In relation to mergers and acquisitions, I am also investigating the importance of corporate communications while the M&A deal progresses, and the factors that impact upon the success of the all-important post-merger integration phase.

Biography

Maureen Meadows is Professor of Strategic Management at the Centre for Business in Society (CBiS) at Coventry University. Maureen spent ten years at the Open University Business School, including five years as Head of Department for Strategy and Marketing, OUBS, and leader of the MBA module in strategic management. She was previously at Warwick Business School for thirteen years, where she directed the MSc in Management Science and Operational Research for five years.

Formerly Chair of the Special Interest Group in Strategy at the British Academy of Management (BAM), Maureen is now a member of BAM Council. With a background in mathematics, statistics and operational research, Maureen has over 20 years’ experience of working with customer data and analytics, both as a practitioner in the financial services sector and an academic. She has published on the progress and problems experienced by organisations working on strategic projects such as market segmentation, relationship marketing and customer relationship management.

She was a co-investigator on the Leverhulme-funded Project 'Taking Liberties?' concerning public/private blurring in the surveillance society, and she is currently a co-investigator on an EPSRC-funded project ‘Monetize Me? Privacy and the Quantified Self in the Digital Economy’.

Research Interests

strategic management; use of strategy tools; customer data, big data and data management; privacy and new business models; mergers and acquisitions

Education/Academic qualification

Doctorate, Open University

1 Jan 20154 Jun 2016

MSc, University of Warwick

1 Sep 198631 Aug 1987

Degree, University of Oxford

1 Sep 198331 Aug 1986

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Projects

Research Output

A CRM-based pathway to improving organisational responsiveness: an empirical study

Batista, L., Dibb, S., Meadows, M., Hinton, M. & Analogbei, M., 17 Aug 2020, In : Journal of Strategic Marketing. 28, 6, p. 494-521 28 p.

Research output: Contribution to journalArticle

Open Access
File
  • 2 Downloads (Pure)
  • Scenario Planning and Foresight: Advancing Theory and Improving Practice

    Wright, G., O'Brien, F., Meadows, M., Tapinos, E. & Pyper, N., Oct 2020, In : Technological Forecasting and Social Change. 159, 120220.

    Research output: Contribution to journalEditorial

  • Strategic Alliance Research in the Era of Digital Transformation: Perspectives on Future Research

    He, Q., Meadows, M., Angwin, D., Gomes, E. & Child, J., 1 Jul 2020, In : British Journal of Management. 31, 3, p. 589-617 29 p.

    Research output: Contribution to journalArticle

    Open Access
    File
  • 1 Citation (Scopus)
    14 Downloads (Pure)

    The Use of Scenarios in Developing Strategy: An Analysis of Conversation and Video Data

    Meadows, M. & O'Brien, F., Sep 2020, In : Technological Forecasting and Social Change. 158, p. (In-Press) 120147.

    Research output: Contribution to journalArticle

  • Activities

    • 3 Participation in conference

    British Academy of Management

    Dongmei Cao (Speaker), Maureen Meadows (Speaker), Donna Wong (Speaker)
    4 Sep 20186 Sep 2018

    Activity: Participating in or organising an eventParticipation in conference

    3rd international conference on marketing, strategy & policy

    Dongmei Cao (Speaker), Maureen Meadows (Speaker), Donna Wong (Speaker)
    10 Apr 2018

    Activity: Participating in or organising an eventParticipation in conference

    British Academy of Management

    Dongmei Cao (Speaker), Maureen Meadows (Speaker), Donna Wong (Speaker)
    3 Sep 20186 Sep 2018

    Activity: Participating in or organising an eventParticipation in conference

    Press / Media

    GDPR: ten easy steps all organisations should follow

    Sara Degli Esposti & Maureen Meadows

    20/02/18

    1 Media contribution

    Press/Media: Research

    Thesis

    Industry 4.0: the impact of horizontal integration on manufacturing business models and intellectual property strategies

    Author: Kauffman, M., Apr 2020

    Supervisor: Garcia-Perez, A. (Supervisor), Weinstein, S. (Supervisor) & Meadows, M. (Supervisor)

    Student thesis: Doctoral ThesisDoctor of Philosophy

    File