Personal profile

Vision Statement

I am interested in the use of data, particularly customer/consumer data, by organisations of all kinds; the analysis of “big data” to support decision-making and enhance strategic conversations; and the impact of data sharing and privacy on customer behaviours and new business models.

My research explores the use of strategy tools, such as scenario planning and visioning, during strategic conversations involving managers and other organisational stakeholders. In relation to mergers and acquisitions, I am also investigating the importance of corporate communications while the M&A deal progresses, and the factors that impact upon the success of the all-important post-merger integration phase.


Maureen Meadows is Professor of Strategic Management at the Centre for Business in Society (CBiS) at Coventry University. Maureen spent ten years at the Open University Business School, including five years as Head of Department for Strategy and Marketing, OUBS, and leader of the MBA module in strategic management. She was previously at Warwick Business School for thirteen years, where she directed the MSc in Management Science and Operational Research for five years.

Formerly Chair of the Special Interest Group in Strategy at the British Academy of Management (BAM), Maureen is now a member of BAM Council. With a background in mathematics, statistics and operational research, Maureen has over 20 years’ experience of working with customer data and analytics, both as a practitioner in the financial services sector and an academic. She has published on the progress and problems experienced by organisations working on strategic projects such as market segmentation, relationship marketing and customer relationship management.

She was a co-investigator on the Leverhulme-funded Project 'Taking Liberties?' concerning public/private blurring in the surveillance society, and she is currently a co-investigator on an EPSRC-funded project ‘Monetize Me? Privacy and the Quantified Self in the Digital Economy’.

Research Interests

strategic management; use of strategy tools; customer data, big data and data management; privacy and new business models; mergers and acquisitions

Education / Academic qualification

Doctorate, Open University

1 Jan 20154 Jun 2016

MSc, University of Warwick

1 Sep 198631 Aug 1987

Degree, University of Oxford

1 Sep 198331 Aug 1986

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

travel Social Sciences
integration strategy Social Sciences
personal data Social Sciences
private sector Social Sciences
terrorism Social Sciences
customer Social Sciences
national security Social Sciences
weblog Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 1998 2017

  • 160 Citations
  • 7 h-Index
  • 6 Article

Future-making: Inclusive design and smart cities

Meadows, M. & Kouw, M. 1 Mar 2017 Interactions, 24, 2, p. 52-56 5 p.

Research output: ResearchArticle

Open Access
Chemical analysis
Smart city
2 Citations

Serialisation and the use of Twitter: Keeping the conversation alive in public policy scenario projects

O'Brien, F., Meadows, M. & Griffiths, S. 30 May 2017 In : Technological Forecasting and Social Change. (in press), p. (in press) 34 p.

Research output: Research - peer-reviewArticle

Technological forecasting
Public Policy
Quality control
Social Change
7 Citations

Carnivalesque collaborations: reflections on ‘doing’ multi-disciplinary research

Spiller, K., Ball, K., Daniel, E., Dibb, S., Meadows, M. & Canhoto, A. 1 Oct 2015 In : Qualitative Research. 15, 5, p. 551-567 17 p.

Research output: Research - peer-reviewArticle

research project
Multidisciplinary Research
Research Projects
18 Citations

New Integration Strategies for Post-Acquisition Management

Angwin, D. & Meadows, M. Aug 2015 In : Long Range Planning. 48, 4, p. 235-251 17 p.

Research output: Research - peer-reviewArticle

integration strategy
research method
2 Citations

Working on the edge: Remediation work in the UK retail travel sector

Ball, K., Canhoto, A., Daniel, E., Dibb, S., Meadows, M. & Spiller, K. 1 Apr 2014 In : Work, Employment and Society. 28, 2, p. 305-322 18 p.

Research output: Research - peer-reviewArticle

financial service
national security
private sector

Activities 2018 2018

  • 1 Participation in conference

3rd international conference on marketing, strategy & policy

Cao, D. (Speaker), Meadows, M. (Speaker), Wong, D. (Speaker)
10 Apr 2018

Activity: Participation in conference

Press / Media