Projects per year
Personal profile
Vision Statement
I am interested in the use of data, particularly customer/consumer data, by organisations of all kinds; the analysis of “big data” to support decision-making and enhance strategic conversations; and the impact of data sharing and privacy on customer behaviours and new business models.
My research explores the use of strategy tools, such as scenario planning and visioning, during strategic conversations involving managers and other organisational stakeholders. In relation to mergers and acquisitions, I am also investigating the importance of corporate communications while the M&A deal progresses, and the factors that impact upon the success of the all-important post-merger integration phase.
Biography
Maureen Meadows is Professor of Strategic Management at the Centre for Business in Society (CBiS) at Coventry University. Maureen spent ten years at the Open University Business School, including five years as Head of Department for Strategy and Marketing, OUBS, and leader of the MBA module in strategic management. She was previously at Warwick Business School for thirteen years, where she directed the MSc in Management Science and Operational Research for five years.
Formerly Chair of the Special Interest Group in Strategy at the British Academy of Management (BAM), Maureen is now a member of BAM Council. With a background in mathematics, statistics and operational research, Maureen has over 20 years’ experience of working with customer data and analytics, both as a practitioner in the financial services sector and an academic. She has published on the progress and problems experienced by organisations working on strategic projects such as market segmentation, relationship marketing and customer relationship management.
She was a co-investigator on the Leverhulme-funded Project 'Taking Liberties?' concerning public/private blurring in the surveillance society, and she is currently a co-investigator on an EPSRC-funded project ‘Monetize Me? Privacy and the Quantified Self in the Digital Economy’.
Research Interests
strategic management; use of strategy tools; customer data, big data and data management; privacy and new business models; mergers and acquisitions
Education/Academic qualification
Doctorate, Doctor of Philosophy, Open University
1 Jan 2015 → 4 Jun 2016
Award Date: 4 Jun 2016
MSc, Management Science and Operational Research, University of Warwick
1 Sept 1986 → 31 Aug 1987
Award Date: 1 Sept 1987
Degree, Mathematics BA (Hons.), University of Oxford
1 Sept 1983 → 31 Aug 1986
Award Date: 1 Sept 1986
Fingerprint
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Projects
- 6 Finished
-
Creative Accounting: Evolving Mindsets for Business and Finance Professionals
Merendino, A., Meadows, M., Henry, N., Delahunta, S. & McGuigan, N.
1/01/23 → 10/07/23
Project: Research
-
The Hybrid Business Model in the Museums Sector
Merendino, A. & Meadows, M.
1/01/22 → 31/12/22
Project: Research
-
Co-designing Digital Strategies for the Museum and Education Sectors
Merendino, A. & Meadows, M.
2/11/21 → 31/12/22
Project: Research
-
Big Data, Big Capabilities: Developing the Senior Finance Professionals of the Future to Exploit the Benefits of Big Data.
Meadows, M. & Merendino, A.
1/05/21 → 31/07/22
Project: Research
-
Be Digital to be Strategic in the Museums Sector: Surviving the Pandemic
Merendino, A. & Meadows, M.
1/12/20 → 30/06/21
Project: Research
-
Co-designing Digital Strategies for the Museum and Education Sectors
Merendino, A. & Meadows, M., 2023, Coventry University. 16 p.Research output: Book/Report › Commissioned report
File17 Downloads (Pure) -
Disruption and Legitimacy: Big Data in Society
Ferreira, C., Merendino, A. & Meadows, M., Jun 2023, In: Information Systems Frontiers. 25, 3, p. 1081-1100 20 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile4 Citations (Scopus)35 Downloads (Pure) -
Leveraging Big Data for Strategic Marketing: a dynamic capabilities model for incumbent firms
Brewis, C., Dibb, S. & Meadows, M., 1 May 2023, In: Technological Forecasting and Social Change. 190, 15 p., 122402.Research output: Contribution to journal › Article › peer-review
Open AccessFile6 Citations (Scopus)71 Downloads (Pure) -
The influence of Islam in shaping Organisational socially responsible behaviour
Koleva, P., Meadows, M. & Elmasry, A., Jul 2023, In: Business Ethics, the Environment & Responsibility. 32, 3, p. 1001-1019 19 p.Research output: Contribution to journal › Article › peer-review
-
The NHS COVID app is closing down – here’s where it succeeded and where it went wrong
Azer, E., Ferreira, C. & Meadows, M., 24 Apr 2023, The Conversation.Research output: Contribution to specialist publication › Article
Open Access
Activities
- 3 Participation in conference
-
British Academy of Management
Dongmei Cao (Speaker), Maureen Meadows (Speaker) & Donna Wong (Speaker)
3 Sept 2018 → 6 Sept 2018Activity: Participating in or organising an event › Participation in conference
-
British Academy of Management
Dongmei Cao (Speaker), Maureen Meadows (Speaker) & Donna Wong (Speaker)
4 Sept 2018 → 6 Sept 2018Activity: Participating in or organising an event › Participation in conference
-
3rd international conference on marketing, strategy & policy
Dongmei Cao (Speaker), Maureen Meadows (Speaker) & Donna Wong (Speaker)
10 Apr 2018Activity: Participating in or organising an event › Participation in conference
Press/Media
-
Big Data, Big Capabilities: Developing the Senior Finance Professionals of the Future to Exploit the Benefits of Big Data
Alessandro Merendino & Maureen Meadows
13/04/21
1 Media contribution
Press/Media: Public Engagement Activities
-
GDPR: ten easy steps all organisations should follow
Sara Degli Esposti & Maureen Meadows
20/02/18
1 Media contribution
Press/Media: Research