Projects per year
Personal profile
Vision Statement
I am interested in the use of data, particularly customer/consumer data, by organisations of all kinds; the analysis of “big data” to support decision-making and enhance strategic conversations; and the impact of data sharing and privacy on customer behaviours and new business models.
My research explores the use of strategy tools, such as scenario planning and visioning, during strategic conversations involving managers and other organisational stakeholders. In relation to mergers and acquisitions, I am also investigating the importance of corporate communications while the M&A deal progresses, and the factors that impact upon the success of the all-important post-merger integration phase.
Biography
Maureen Meadows is Professor of Strategic Management at the Centre for Business in Society (CBiS) at Coventry University. Maureen spent ten years at the Open University Business School, including five years as Head of Department for Strategy and Marketing, OUBS, and leader of the MBA module in strategic management. She was previously at Warwick Business School for thirteen years, where she directed the MSc in Management Science and Operational Research for five years.
Formerly Chair of the Special Interest Group in Strategy at the British Academy of Management (BAM), Maureen is now a member of BAM Council. With a background in mathematics, statistics and operational research, Maureen has over 20 years’ experience of working with customer data and analytics, both as a practitioner in the financial services sector and an academic. She has published on the progress and problems experienced by organisations working on strategic projects such as market segmentation, relationship marketing and customer relationship management.
She was a co-investigator on the Leverhulme-funded Project 'Taking Liberties?' concerning public/private blurring in the surveillance society, and she is currently a co-investigator on an EPSRC-funded project ‘Monetize Me? Privacy and the Quantified Self in the Digital Economy’.
Research Interests
strategic management; use of strategy tools; customer data, big data and data management; privacy and new business models; mergers and acquisitions
Education/Academic qualification
Doctorate, Open University
1 Jan 2015 → 4 Jun 2016
MSc, University of Warwick
1 Sep 1986 → 31 Aug 1987
Degree, University of Oxford
1 Sep 1983 → 31 Aug 1986
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Projects
- 1 Finished
Exploring the Multidimensional and Multilevel Characteristics of User Engagement in Green Technologies to Promote Green Growth
Yoruk, E., Meadows, M., McDowall, W. & Radosevic, S.
1/09/17 → 31/07/19
Project: Internally funded project
Research Output
Organizational tensions arising from mandatory data exchange between the private and public sector: The case of financial services
Ball, K., Canhoto, A., Daniel, E., Dibb, S., Meadows, M. & Spiller, K., 1 Jun 2020, In : Technological Forecasting and Social Change. 155, 119996.Research output: Contribution to journal › Article
Strategic Alliance Research in the Era of Digital Transformation: Perspectives on Future Research
He, Q., Meadows, M., Angwin, D., Gomes, E. & Child, J., 21 May 2020, In : British Journal of Management. (In-press), p. (In-press) 29 p.Research output: Contribution to journal › Article
Open Access
File
The Use of Scenarios in Developing Strategy: An Analysis of Conversation and Video Data
Meadows, M. & O'Brien, F., 20 Jun 2020, In : Technological Forecasting and Social Change. 158, p. (In-Press) 120147.Research output: Contribution to journal › Article
Understanding consumers' social medial engagement behaviour: An examination of the moderation effect of social media context
Cao, D., Meadows, M., Wong, D. & Xia, S., 17 Jun 2020, In : Journal of Business Research. (In-Press), p. (In-Press)Research output: Contribution to journal › Article
Buying impulsiveness of affordable luxury? Revised S-O-R model
Cao, D., Meadows, M. & Wong, D., 2 Jul 2019, (Unpublished) In : European Journal of Marketing.Research output: Contribution to journal › Article
Activities
- 3 Participation in conference
British Academy of Management
Dongmei Cao (Speaker), Maureen Meadows (Speaker), Donna Wong (Speaker)3 Sep 2018 → 6 Sep 2018
Activity: Participating in or organising an event › Participation in conference
3rd international conference on marketing, strategy & policy
Dongmei Cao (Speaker), Maureen Meadows (Speaker), Donna Wong (Speaker)10 Apr 2018
Activity: Participating in or organising an event › Participation in conference
British Academy of Management
Dongmei Cao (Speaker), Maureen Meadows (Speaker), Donna Wong (Speaker)4 Sep 2018 → 6 Sep 2018
Activity: Participating in or organising an event › Participation in conference
Press / Media
GDPR: ten easy steps all organisations should follow
Sara Degli Esposti & Maureen Meadows
20/02/18
1 Media contribution
Press/Media: Research