Personal profile

Biography

Marylyn Carrigan is Professor of Marketing Ethics in the Centre for Business in Society (CBiS). Previously she was a Professor at the University of Birmingham, and Deputy Director of the Institute for Social Marketing (ISM-Open). Her research interests are consumer ethics, social responsibility, sustainability, ethical marketing and the relationships between businesses and their key stakeholders. Her current research focuses on ethical consumption, reduction and resistance motives, consumer behaviours, the sharing economy, and cross cultural ethical consumption. She also studies social responsibility and sustainability in the supply chain for small businesses. She investigates this in the context of luxury fashion and jewellery, food and tourism industries.  Her work has been supported by grants from the ESRC and British Academy.

Professor Carrigan has published over 100 journal articles and conference papers in peer reviewed publications, including Journal of Business Ethics, Psychology and Marketing and the European Journal of Marketing. She was a member of the Standards Committee for the Responsible Jewellery Council, and serves on the Editorial Advisory Boards for The International Marketing Review, Journal of Marketing Management, Journal of Consumer Ethics, Journal of Social Marketing, and the Journal of Marketing Communications. Recent ESRC Festival of Social Science events she delivered include: Leading locally: Sustainable Food Tourism in St Ives (2016); Responsibility in Fine Jewellery Consumption (2015) and Innovation in Tackling Food Waste (2015).  She is a British Council reviewer, a member of the Regional Studies Association, and is a fellow of the Higher Education Academy.

Vision Statement

I am interested in consumer and business behaviours regarding ethical and sustainable production, consumption and waste in several contexts: household and tourist food; the luxury industry; clothing and cafés. My earlier work was pioneering in studying the implications of attitude-behaviour gaps in ethical consumer choices. My research challenges the assumptions of sustainability grounded in consumption driven growth managed through efficiencies or technological solutions.The intersection between community and social responsibility is central, and my main interest is on slowing, reducing or avoiding the throughput of goods including, for example, sharing, buying less or local. The research focuses mostly on small scale, niche rather than large scale, global operations.

Research Interests

Ethical consumption; Sustainability ; Ethical marketing ; SMEs & social responsibility; The sharing economy

Education / Academic qualification

Doctorate, University of Birmingham

Degree, University of Strathclyde

Fingerprint Fingerprint is based on mining the text of the persons scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

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Research Output 1995 2017

Building Organizational Multicultural Competence for Sustainable Advantage in Multicultural Marketplaces

Kipnis, E., Demangeot, C., Pullig, C. & Carrigan, M. 2017 EMAC 2017 Conference Proceedings, 46th EMAC Annual Conference.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

competence

Burgers for tourists who give a damn! Driving disruptive social change upstream and downstream in the tourist food supply chain

Carrigan, M., Lazell, J., Bosangit, C. & Magrizos, S. 3 Mar 2017 In : Journal of Sustainable Tourism. (in press), p. (in press)

Research output: Contribution to journalArticle

social capital
food supply
food
social change
sustainability

Green marketing orientation: Conceptualization, scale development and validation

Papadas, K., Avlonitis, G. & Carrigan, M. 29 May 2017 In : Journal of Business Research. (in press), p. (in press)

Research output: Contribution to journalArticle

Conceptualization
Scale development
Business strategy
Business performance
Construct validity

Revisiting ‘The Myth of the Ethical Consumer’: why are we still not ethical shoppers?

Carrigan, M. 26 Apr 2017 In : Journal of Consumer Ethics. 1, 1, p. 11-21 11 p.

Research output: Contribution to journalArticle

myth
consumer

Diamonds are a girl’s best friend…? Examining Gender and Careers in the Jewellery Industry

Duberley, J., Carrigan, M., Ferreira, J. & Bosangit, C. 28 Sep 2016 In : Organization. (in press)

Research output: Contribution to journalArticle

Industry
Diamonds

Activities 1991 2016

British Council Newton Fund

Marylyn Carrigan (Reviewer), 20162020

Activity: External academic engagementMembership of peer review panel or committee

After all these years, why are we not all ethical/sustainable consumers?

Marylyn Carrigan (Speaker), 28 Apr 2016

Activity: External academic engagementInvited talk

Journal of Consumer Ethics

Marylyn Carrigan (Editorial Board Member), 2016 → …

Activity: Editorial work or peer review of publicationsEditorial activity

British Academy of Management (BAM); BAM Inter-Organizational Collaboration & Sustainable and Responsible Business SIGs and CILT (Chartered Institute of Logistics and Transport) workshop: ‘Inter- Organizational Collaboration for Corporate Sustainability

Marylyn Carrigan (Keynote Speaker), 14 May 2015, British Academy of Management (BAM); BAM Inter-Organizational Collaboration & Sustainable and Responsible Business SIGs and CILT (Chartered Institute of Logistics and Transport) workshop: ‘Inter- Organizational Collaboration for Corporate Sustainability

Activity: Conference participationParticipation in conference

‘Keywords’ Policy Seminar Series workshop (2015), ‘Ethics: Research and Responsibility in Business and Society’

Marylyn Carrigan (Organising Committee), 10 Jun 2015, ‘Keywords’ Policy Seminar Series workshop (2015), ‘Ethics: Research and Responsibility in Business and Society’

Activity: Conference participationParticipation in conference