Photo of Martin Selby

Martin Selby


    Accepting PhD Students

    PhD projects

    Place Marketing, International Student Mobility, International Student Experience, Tourist Experience.

    Willing to speak to media

    • Source: Scopus
    • Calculated based on no. of publications stored in Pure and citations from Scopus

    Research activity per year

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    Personal profile


    Martin is Associate Professor, and has also managed the school's international portfolio. This includes delivery overseas/TNE, international experiences and mobility, and international student recruitment.

    Martin has published widely in the fields of place marketing, urban tourism, experiences of place, and place image.  This includes journal articles in high-ranking journals, book chapters, and a sole-authored book. More recently, Martin has focused on the experiences of international students, student mobility, and intercultural competence.

    Martin teaches various specialisms within Marketing and Management; and supervises PhD students and both undergraduate and postgraduate dissertations.


    Area of Expertise:

    • Place Marketing
    • International Student Experience
    • Student Mobility
    • International Partnerships
    • Experiences of Tourism


    International and Partnership Experience

    Developed, validated and managed numerous successful collaborative courses in countries including Malaysia, Singapore, Hong Kong, UAE, Ghana, and Egypt.

    Experienced in developing and managing various models of TNE, including autonomous franchise, validated programmes, and Dual Awards.

    Manage internationalisation of the curriculum: short-term student mobility (e.g., field trips, international volunteering), study abroad, and Collaborative Online International Learning (COIL).

    Experienced in developing innovative pedagogies, such as blended learning, online learning, intercultural competency training, flipped classroom, and the use of 'Double' telepresence robots.

    Developed and managed large-scale CPD and professional education partnerships in UK and abroad.

    Experienced in developing international student recruitment within range of subject areas.

    Member of several working groups advising on international students, and experienced in writing international strategies.

    Experienced External Examiner for degree, masters, and collaborative programmes.



    Research Interests

    Student mobility, international education, place marketing, place image, and urban tourism.

    Published range of journal articles, book chapters, and conference proceedings.

    Published sole-authored book entitled ‘Understanding Urban Tourism’.

    Founding member of several consultancy groups, leading a wide range of projects, particularly in place marketing and economic development.


    Dive into the research topics where Martin Selby is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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