• 197 Citations
  • 8 h-Index
20042019
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Research Output 2004 2019

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Article
2019
1 Citation (Scopus)
126 Downloads (Pure)

Developing and deploying marketing agility in an emerging economy: The case of Blue Skies

Omar, M. & Osei, C., 8 Apr 2019, In : International Marketing Review. 36, 2, p. 190-212 23 p.

Research output: Contribution to journalArticle

Open Access
File
Emerging economies
Marketing
Agility
Emerging markets
Multinational enterprises

It is not what you think! The effect of colonial legacies on Africa’s inward FDI: the Case of UK FDI in Ghana

Omar, M. & Osei, C., 14 Dec 2019, (Accepted/In press) In : Critical Perspectives on International Business. (In-Press), p. (In-Press) 17 p.

Research output: Contribution to journalArticle

Foreign direct investment
Africa
Ghana
Agglomeration
Country of origin
20 Downloads (Pure)
Open Access
File
Safety
Industry
Communication
Critical incidents
Petroleum

The impact of institutional quality on Chinese foreign direct investment in Africa

Ross, A. G., Omar, M., Xu, A. & Pandey, S., 1 Sep 2019, In : Local Economy. 34, 6, p. 572-588 17 p.

Research output: Contribution to journalArticle

Institutional quality
Foreign direct investment
Africa
Corruption
Host country
2018
1 Citation (Scopus)
65 Downloads (Pure)

Facts or gut feelings: Analysis of external pricing antecedents for SMEs in Germany

Achterberg, L. H., Omar, M., Ambituuni, A. & Roll, O., 2018, In : Journal of Small Business and Enterprise Development. 25, 6, p. 886-901

Research output: Contribution to journalArticle

Open Access
File
Pricing
Germany
Small and medium-sized enterprises
Information acquisition
Questionnaire
2015
15 Citations (Scopus)

A confirmatory Factor Analysis of Consumer Styles Inventory: Evidence from Greece

Tarnanidis, T., Owusu-Frimpong, N., Nwankwo, S. & Omar, M., Jan 2015, In : Journal of Retailing and Consumer Services. 22, p. 164-177 14 p.

Research output: Contribution to journalArticle

Greece
Confirmatory factor analysis
Shopping orientation
Shakeout
Generalizability
3 Citations (Scopus)

Advanced and Emerging Economies Generation Y’s Perception Towards Country-of-Origin

Tjandra, N. C., Omar, M. & Ensor, J., 2015, In : International Journal of Emerging Markets. 10, 4, p. 858-874 17 p.

Research output: Contribution to journalArticle

Generation Y
Country of origin
Emerging economies
Electronic mail
Marketers

Foreign direct investment industry characteristics and spillovers: A double mechanism model

Chen, T., McQuaid, R. W. & Omar, M., 2 Feb 2015, In : Journal of Chinese Economic and Foreign Trade Studies. 8, 1, p. 49-66 18 p.

Research output: Contribution to journalArticle

Industry characteristics
Foreign direct investment
Spillover
Industry
Manufacturing industries
6 Citations (Scopus)

Why we buy? Modeling consumer selection of referents

Tarnanidis, T., Owusu-Frimpong, N., Nwankwo, S. & Omar, M., Jan 2015, In : Journal of Retailing and Consumer Services. 22, p. 24-36 13 p.

Research output: Contribution to journalArticle

Modeling
Reference point
Apparel
Decision making
Marketing
2014
6 Citations (Scopus)
Brand management
Branding
Higher education institutions
Management model
Stakeholders

Gastro-Tourism as Destination Branding in Emerging Markets

Williams, H. A., Omar, M. & Williams Jr., R. L., 2014, In : International Journal of Leisure and Tourism Marketing. 4, 1, p. 1-18 18 p.

Research output: Contribution to journalArticle

Food
Emerging markets
Destination branding
Tourism
Tourists
6 Citations (Scopus)
Food
Scotland
Habit
Retailing
Shopping
2013

unway logic: "Y" Generation Y prefers Fashion Brand over Country-of-Origin

Tjandra, N. C., Omar, M., Williams Jr., R. L. & Ensor, J., 2013, In : Transnational Marketing Journal. 1, 1, p. 22- 40 18 p.

Research output: Contribution to journalArticle

Open Access
Generation Y
Country of origin
Logic
Job market
Qualitative study
2012
2 Citations (Scopus)

Exploration of innovation capabilities of firms in Liaoning and Henan provinces

Lewrick, M., Chen, T., Reaside, R. & Omar, M., 2012, In : Journal of Science and Technology Policy in China. 3, 3, p. 242-263 21 p.

Research output: Contribution to journalArticle

Innovation
Innovation capability
Multiple regression
Innovation success
Monitoring
8 Citations (Scopus)

HEI Branding as a component of Country Branding in Ghana: Renaming Kwame Nkrumah University of Science & Technology

Williams Jr., R. L., Osei, C. & Omar, M., 2012, In : Journal of Marketing for Higher Education. 22, 1, p. 71-81 10 p.

Research output: Contribution to journalArticle

Branding
Higher education institutions
Africa
Ghana
Nation branding
2011
1 Citation (Scopus)

Figuring Home: the Role of Commodities in the Transnational Experience

Omar, M. & Penman, C., 2011, In : Language and Intercultural Communication. 11, 4, p. 338-350 13 p.

Research output: Contribution to journalArticle

interdisciplinary research
examiner
authenticity
commodity
experience
20 Citations (Scopus)

Internet Marketing and Customer Satisfaction in Emerging markets: the case of Chinese Online Shoppers

Omar, M., Bathgate, I. & Nwankwo, S., 2011, In : Competitiveness Review: An International Business Journal. 21, 2, p. 224 - 237 13 p.

Research output: Contribution to journalArticle

Emerging markets
Customer satisfaction
Internet marketing
Web sites
Online shopping
19 Citations (Scopus)

Market Orientation and Innovators’ Success: an Exploration of the Influence of Customer and Competitor Orientation

Lewrick, M., Omar, M. & Williams Jr., R. L., 2011, In : Asian Journal of Technology Innovation. 6, 3, p. 48-61 13 p.

Research output: Contribution to journalArticle

Open Access
Innovation
Industry
Innovators
Customer orientation
Market orientation
2 Citations (Scopus)

Reducing risk in foreign market entry strategies: Standardization versus modification

Omar, M. & Porter, M., 2011, In : Competitiveness Review: An International Business Journal. 21, 4, p. 382-396 15 p.

Research output: Contribution to journalArticle

Standardization
Market entry strategy
Foreign market entry
New markets
Political risk
6 Citations (Scopus)

Sourcing or Selling: The Value Flame at the Base of the Pyramid

Williams Jr., R. L., Omar, M. & Ensor, J., 2011, In : Marketing Intelligence and Planning. 29, 3, p. 233 – 246 13 p.

Research output: Contribution to journalArticle

Base of the pyramid
Sourcing
Bottom of the pyramid
Emerging markets
Multinational corporations
5 Citations (Scopus)

The Brand-wagon: Emerging Art Markets and the Venice Biennale

Rodner, V. L., Omar, M. & Thomson, E., 2011, In : Journal of Marketing Intelligence and Planning. 29, 3, p. 319 – 336 17 p.

Research output: Contribution to journalArticle

Art market
Art
Emerging markets
Venezuela
Branding
2010
Customer satisfaction
Factors
Emerging markets
Moderator
Consumer satisfaction
Education
Sustainable growth
Management capability
Innovation
Entrepreneurship
1 Citation (Scopus)
Innovation
Innovativeness
Enhancement
Start-up
Start-up companies
2009
27 Citations (Scopus)

Global Brand Market-Entry Strategy to Manage Corporate Reputation

Omar, M., Williams, R. L. & Lingelbach, D., 2009, In : Journal of Product & Brand Management. 18, 3, p. 177-187 11 p.

Research output: Contribution to journalArticle

Communication
Industry
Corporate reputation
Global brands
Market entry strategy
Firm characteristics
Host country
Competitive advantage
Standardization
Global marketing
6 Citations (Scopus)

Marketing to the Bottom of the Pyramid; Opportunities in Emerging Markets

Omar, M. & Williams Jr., R. L., 2009, In : International Journal of Services, Economics and Management. 1, 4, p. 427-446 19 p.

Research output: Contribution to journalArticle

marketing
market
Emerging markets
Marketing
Bottom of the pyramid
2008

Determinants of International Entrepreneurship of UK Companies

Omar, M., Nwankwo, S. & Richards, D., 2008, In : World Review of Entrepreneurship, Management and Sustainable Development. 4, 1, p. 1-18 18 p.

Research output: Contribution to journalArticle

Standardization
Industry
International entrepreneurship
Political risk
Specific factors
2007
23 Citations (Scopus)

Branding Strategy and Consumer High-Technology Product

Omar, M., Hamann, D. & Williams, R. L., 2007, In : Journal of Product & Brand Management. 16, 2, p. 98 – 111 14 p.

Research output: Contribution to journalArticle

Branding strategy
High technology
Industry
Electronic mail
Purchase

Organizational Power and Culture Shift at Ducati Motorcycles

Omar, M. & Porter, M., 2007, In : Global Business and Organizational Excellence. 27, 1, p. 20-27 8 p.

Research output: Contribution to journalArticle

Organizational culture
Motorcycle
Mindset
Global marketing
Participant observation
2006

Managing and Maintaining Corporate Reputation and Brand Identity: Haier Group Logo

Omar, M., 2006, In : Journal of Brand Management. 13, 4/5, p. 268-275 8 p.

Research output: Contribution to journalArticle

Corporate brand
Corporate reputation
Brand identity
Logos
Communication
Sustainable development
Economics
Foreign direct investment
Sustainability
China
18 Citations (Scopus)

Transition to a Market Orientation:in China Preliminar: Preliminary evidence

Omar, M. & Bathgate, I., 2006, In : Marketing Intelligence & Planning. 24, 4, p. 332- 346 15 p.

Research output: Contribution to journalArticle

Market orientation
China
Marketing
Light industry
Design methodology
2005
9 Citations (Scopus)

FDI, International Business and Regulations: The Behaviour of UK Multinational Corporations

Omar, M., 2005, In : European Business Review. 17, 1, p. 69-82 14 p.

Research output: Contribution to journalArticle

Multinational corporations
Foreign direct investment
International regulation
International business
Avoidance

Standardisation or Modification? UK Firms: Marketing Strategy in Africa

Omar, M. & Smith-Hillman, A. V., 2005, In : The Journal of African Policy Studies. 10, 2/3, p. 41-52 11 p.

Research output: Contribution to journalArticle

2004

Methodological Issues in the Determination of Standardisation and Involvement Strategies in International Marketing

Omar, M., Boyd, D. & Nwankwo, S., 2004, In : International Journal of Applied Marketing. 3, 1, p. 93-113 20 p.

Research output: Contribution to journalArticle