• 201 Citations
  • 8 h-Index
20042019
If you made any changes in Pure these will be visible here soon.

Research Output 2004 2019

Filter
Chapter
2006

Do not Do What the Romans Do, Determinants of International Entrepreneurship of UK Companies

Omar, M., Nwankwo, S. & Darlington, R., 2006, World Sustainable Development Outlook 2006: Global and Local Resources in Achieving Sustainable Development. Ahmed, A. (ed.). Switzerland: IGI Global, p. 371-380 9 p. (Globalisation, Technology and Sustainable Development Book Series).

Research output: Chapter in Book/Report/Conference proceedingChapter

International entrepreneurship
Multinational corporations
Political risk
Specific factors
Power distance
2010

Competition and Competitive Advantages in SMEs

Omar, M., Dec 2010, Entrepreneurship Marketing: Principles and Practice of SME Marketing. Nwankwo, S. & Gbadamosi, A. (eds.). Routledge, p. 320-335 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Entrepreneurship Competencies and Management Capabilities for Innovation and sustainable Growth: Empirical Study

Omar, M. & Lewrick, M., 2010, Innovation in Business and Enterprise: Technologies and Frameworks. Al-Hakim, L. & Jin, C. (eds.). IGI Global, p. 48-61 13 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Competency
Sustainable growth
Management capability
Innovation
Entrepreneurship
2 Citations (Scopus)

Entrepreneurship Competencies and Management Capabilities for Innovation and Sustainable Growth: Empirical Study

Omar Saad, M. & Lewrick, M., 2010, Innovation in Business and Enterprise: Technologies and Frameworks. Business Science Reference, p. 105-119 15 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Competency
Sustainable growth
Management capability
Innovation
Entrepreneurship

Growing Market Strengths: Management of Innovation in High Growth SMEs

Lewrick, M., Omar Saad, M. & Williams Jr., R. L., 26 Oct 2010, Entrepreneurship Marketing: Principles and Practice of SME Marketing. Nwankwo, S. & Gbadamosi, T. (eds.). Routledge, p. 196-210 15 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2011

Corporate Branding and Corporate Reputation

Omar, M., 2011, Public Relations: A Managerial Perspective. Moss, D. & DeSanto, B. (eds.). SAGE Publications, p. 145-166 22 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2012
2 Citations (Scopus)

The Value Flame and the Base of the Pyramid (VFBOP): Identifying and Creating a Valuable Market

Omar Saad, M., Williams, R. L. & Rajadhyasha, U., 2012, Advances in International Marketinh: Interdisciplinary Approaches to Product Design, Innovation & Branding in International Marketing. Scott Swan, K. & Zou, S. (eds.). Vol. 23. p. 267-279 14 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Base of the pyramid
Bottom of the pyramid
Mindset
New markets
Emerging economies
2013

An Exploratory Examination of the Sales Process of SMEs on the Food and Drink Industry

Omar, M., 2013, Enterprise Development in SMEs and Entrepreneurial Firms: Dynamic Processes. Ndubisi, N. O. & Nwankwo, S. (eds.). IGI Global

Research output: Chapter in Book/Report/Conference proceedingChapter

5 Citations (Scopus)

Marketing in SMEs: The Sales Process of SMEs on the Food and Drink Industry

Omar Saad, M. & Douglas, T., 2013, Enterprise Development in SMEs and Entrepreneurial Firms: Dynamic Processes. Ndubisi, N. O. & Nwankwo, S. (eds.). IGI Global, p. 163-196 34 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Buyers
Food
Marketing
Industry
Drinks

Product Brand Strategies: The Product as a Point of Value

Omar Saad, M., Osei, C., Williams Jr., R. L. & Williams, H. A., 2013, Principles of Marketing: A Value-Based Approach. Gbadamosi, A., Bathgate, I. K. & Nwankwo, S. (eds.). London: Palgrave, p. 165-200 36 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2015
3 Citations (Scopus)

Radical and Incremental Innovation Effectiveness in Relation to Market Orientation in the Retail Industry: Triggers, Drivers and Supporters

Lewrick, M., Omar Saad, M., Williams Jr., R., Tjandra, N. C. & Lee, Z-C., 2015, Successful Technological Integration for Competitive Advantage in Retail Settings. Pantano, E. (ed.). IGI Global, p. 239-268 30 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Retail industry
Incremental innovation
Radical innovation
Market orientation
Trigger
2017

Foreign Direct Investment in Zimbabwe and Botswana: The Elephant in the Room

Omar Saad, M., Gutu, M., Anastasiadou, C. & Osei, C., 2017, Managing Knowledge and Innovation for Business Sustainability in Africa . p. 167-194 28 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Foreign direct investment
Zimbabwe
Botswana
Sub-Saharan Africa
Secondary data